MTV Warriors

An homage to Walter Hill’s late 70’s pulp classic, The Warriors, re-imagined to reflect the realities of present day NYC where thanks to the tireless efforts of the NYPD, brass knuckles and baseball bats have taken a backseat to tutus and tap shoes.

Title: Warriors
Client: MTV
Production: MTV
Writer: Clay Weiner
Art Director: Clay Weiner
MTV Producer: Sean Linehan
Director: Clay Weiner
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 23:00

Web 2.0 Expo - Photo Picks

After finding out my new camera’s SDHC card wasn’t recognized by my Sony Vaio laptop, I was stuck taking lots of photos but not posting to Flickr as I normally would. After checking several stores I finally found a card reader and below are a few photos from the Web 2.0 Conference here in San Francisco this week.
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 22:59

Top 20 Health Conditions Researched Online - and Top 15 Prescription Brands

“Pregnancy” and “cancer” are at the two most frequently searched health conditions, at 8.8 million and 7.7 million search queries, respectively - and smoking-cessation treatment Chantix topped the…
…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 22:04

Consumers Recall Green Ads, but Often Skeptical of Them

Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally…
…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 22:03

Pharmaceutical Sales via Direct Marketing to Reach $10.6B in 2008

Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association (DMA) report,…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 22:02

Merger or No, Satellite Radio Has Issues

Satellite radio subscribership likely won’t increase much as a result of the pending merger of XM and Sirius, and the willingness of subscribers to stay with either is iffy, especially if the service…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 22:01

Is it Worth Getting Local Domain Names for a Blog?

@PopularWealth asks - “I’d like to see geo-domain blogging addressed since you ask Darren. I think geo domains, and “local” sites are getting hot again”
…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 21:22

The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices.
Today, I’m going to begin a discussion on the Four Ps of Marketing: Product, Place, Price, and Promotion. While the fundamentals of marketing have held constant over the years, the techniques used to manage the Four Ps have dramatically changed. New markets have been opened, laws have changed, and what was once the smart distribution method is no longer the most profitable. Understanding these key marketing basic can significantly help your business increase profits and assist you in navigating the current trends of the marketplace.
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 20:32

Is Your Site Down? Database?

Do you know? How about your database? Is your domain resolving? Are your site and pages up but just serving database errors?
We actually had an instance a couple weeks ago where our site was fully operational, but we were running into issues with the number of database connections. Unfortunately, we found out by an unhappy client notifying us. He didn’t understand why he had to bring it to our attention - he was right!
M…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 20:04

Elevator Pitch: Zing Sales Solutions

Here’s another elevator pitch sent in from someone brave enough to try. This time from Roger from Zing Sales Solutions.
It’s a few over the 15-second mark, but it’s “ok”. I admit after watching it once I only know that he does some type of sales solution, but I’m not sure “exactly” what. That is a bad thing. Feel free to try again and resend me another.
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 19:37

Elevator Design Rooted in Deception

A fascinating reading for experience designers comes this week from The New Yorker that has obtained and published time-lapsed security camera footage of a man who, in 1999, spent 41 hours stuck in an elevator, and accompanies it with a detailed feature …
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 19:07

Web 2.0 Expo - Facebook Marketing Best Practices

After the keynote frenzy this morning, the session that stood out for me was Facebook Marketing: Best Practices with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.
Some of the key takeaways from this session were:
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 18:23

SearchCap: The Day In Search, April 24, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web

From Search Engine Land:

New Google CIO:
Morgan Stanley’s Benjamin Fried
News.com reports that Benjamin Fried, a Morgan Stanley managing director, has
been pegged to fill the chief information officer spot that opened up when
Douglas Merrill left earlier this month. Google’s confirmed the move….
…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 18:13

How Would a Wii Dance Pole Work?

If Peekaboo ever goes through with its idea to create a dance pole connected to Wii, how would it actually work as an input device? Would it come with a piece of apparel that detects your body movements and positions, kind of like Wiimote does now?…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 17:48

Cross-Dressing Jersey Mom Puts Bells on for Broadband Emmys

Did you ever see “Christmas Tree” by Clay Weiner? It’s this short online film where a dude, impersonating somebody’s ultra-New Jersey mom, hustles an invisible family through the dire process of buying a Christmas tree….
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 17:39

Dude. Dude! …Dude.

Californians often get called out or mimicked for gratuitous use of “dude.” But “dude,” like “snow” for Eskimos, is actually really expressive. (Also, when you’re frustrated and all sputtery, it feels so much better to go, “…dude” than “FUCKFUCKFUCK!”)…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 17:16

KFC Ad With Hidden Image

KFC: making POS displays TiVo-proof since 2008.See if you can find a hidden image in this KFC point-of-sale ad because if you do, you are in for a f…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 17:02

KFC Ad With Hidden Image

KFC: making POS displays TiVo-proof since 2008.See if you can find a hidden image in this KFC point-of-sale ad because if you do, you are in for a f…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 16:59

How Do I Get More Relevant Readers for My Blog?

@happygirl08 asks about how to - “get more relevant readers to your blog/ mailing list??”…
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  24 April, 2008| Marketing, advertising... | Comments (0) @ 16:38

New Google CIO: Morgan Stanley’s Benjamin Fried

News.com reports
that Benjamin Fried, a Morgan Stanley managing director, has been pegged to fill
the chief information officer spot that opened up when
Douglas Merrill left
earlier this month. Google’s confirmed the move.
Click to continue reading…
…
Fuente Original

  24 April, 2008| Marketing, advertising... | Comments (0) @ 16:33

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