Doritos: Make a great TV ad and win £20k

New challenge from Doritos: make a great ad and get the chanche to win £ 20.000
Visit doritos.co.uk to know more on the contest
Below some examples of good creative ads:

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  17 April, 2008| Marketing, advertising... | Comments (0) @ 23:00

Human Nature Will Drive the End of Advertising as We Know It

by: Scott GoodsonAnthropologists will tell you that small human behaviors are the key to understanding a society. Where will our society go with all this new technology in the hands of millions and millions and millions of people worldwide? On my way up to the StrawberryFrog’s penthouse today on Madison ave, I noticed something that, at least in my mind, gives us a clue.
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Original Source

  17 April, 2008| Marketing, advertising... | Comments (0) admin @ 22:58

Are you really going to buy something from me?

You get a call or an e-mail.  You resist the urge to jump up and down.  Boy, this one sounds good.  They fit your client profile and they contacted you.  Their buying signals are flashing like the Bat Signal in the sky they’re so blatant.   You know you could truly help their business.
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  17 April, 2008| Marketing, advertising... | Comments (0) @ 22:42

Google Beats Forecasts With 30% Increase In Profit

Google has done it again, they announced impressive earnings, beating forecasts and showing a 30% increase in profit from the previous first-quarter results.

Google’s reported revenues of $5.19 billion for the quarter ended March 31, 2008 and a net income of $1.31 billion. Previous quarter revenues was $4.83 billion in Q4 and $3.66 billion in Q1 2007. Previous quarter income was 1.21 billion in Q4 2007. Google’s shares are currently up over 12% in after market conditions, now at $506.87.
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  17 April, 2008| Marketing, advertising... | Comments (0) @ 22:34

Google Updates Sitelinks, Not Webmaster Tools

Over at SE Roundtable, Tamar reports that Google has updated her site’s sitelinks. Google Webmaster Tools has been teasing me with sitelinks for my personal site for a while, so I checked it out: and there they were.
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Original Source: www.marketingpilgrim.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 22:17

Killing Cows + Jumping Sharks

Sometimes taking risks means both….
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  17 April, 2008| Marketing, advertising... | Comments (0) @ 21:43

Google’s Q1 2008 Grows 31%; Sticks it to comScore

Well so much for the comScore numbers!
While the research company had Wall Street in a panic, with its 1.8% paid click prediction for the quarter, Google tore that number to shreds with a w…
Original Source: tbn0.google.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 21:31

The Impact of Social Media on Sales, Support, Marketing, and Branding

Over at the Sun Microsystems small and medium business site, I published an interview with Josh Bernoff about his new book (co-authored with C…
Original Source: blog.guykawasaki.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 21:30

Inside Google’s Udi Manber

Google’s VP of Engineering, Dr. Udi Manber, recently sat down with Popular Mechanics and played asked Twenty Questions (which PM thought were ‘rare’).
Manber has been a guru for the University of Arizona, Yahoo and Amazon before taking a position at Google …
Original Source: www.marketingpilgrim.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 21:29

Conversation Marketing - Join In!

[Note from Lee: Please join me in welcoming Jessica Cameron-Ruud as a contributor to Online Marketing Blog. Jessica works as an Account Coordinator with TopRank’s Online Marketing clients]…
Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog

  17 April, 2008| Marketing, advertising... | Comments (0) @ 21:06

Killing the Weakest Brand

I have just started working with a new client in London and we have just completed the Day One briefing. This is the moment after all the non-disclosure agreements have been signed when you get a full and frank overview of the company, its brands and strategies. My client is in awesome shape. It has five key brands and I spent the day learning about each from its respective brand manager.

As I learned about them and the opportunities ahead I got more excited - until we got to the final brand. It was projected to generate healthy sales in 2008, but the more I poked, the more I started to think that, unlike its sister brands, this one should be shut down. It had limited growth options and was in a very tough category. For an hour I argued that this brand should be killed.
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  17 April, 2008| Marketing, advertising... | Comments (0) @ 21:03

13th Street

Agency: Jung von Matt, Hamburg
Creative Director: Bernd Krämer
Art Director: Felix Schulz
Copywriter: Henning Korb
Illustrator: Moritz Schmidt
Photographers: Maximilian Lips, Jan Singelmann
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Original Source: www.frederiksamuel.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 20:36

Customer Service Means Everything

How’s your customer service? If it’s bad, you’re probably not very successful. It means… everything to your business… and your brand.
This video talks about my views on how good customer service is essential to your success. And I’m not just talking about “customers who buy stuff”. You may not sell anything. How you deal with people who read your blog, or who watch your videos, or who interact with your brand in any way… those are customers. Believe it. Everyone you interact with is your customer. You are always selling, indirect or direct.
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Original Source: www.jimkukral.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 20:28

cluetrain fucktard 2.0

[Inspired by the original “Cluetrain Fucktard” cartoon from 2005.]
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Original Source: www.gapingvoid.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 20:04

Diggers: Less Interested in Tech, More Interested in Everything Else

Has digg become as mainstream as BusinessWeek and People Magazine? ReadWriteWeb argues that the social news site is headed in that direction, if it’s not there already. According to RWW’s studies (along with some of R…
Original Source: www.psfk.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 20:00

A Shirt That Gives You Better Posture

In an article published this week, The Guardian tells us that in an average person’s lifetime, he or she will spend 36 total years sitting down. As humans, though, we didn’t evolve to be sitting creatures, so our bodies aren’t adapted to that lifestyle. Good posture is one way to minimize the health problems of sitting all day long, but if you follow all the rules, you’d be sitting “with a 110-degree angle between your legs and spine, with your bottom pushed well into the back of the seat and your back, legs and bottom in contact with the chair.” Awkward.
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  17 April, 2008| Marketing, advertising... | Comments (0) @ 19:53

Pic: Privacy Concern At Wired

Last week, PSFK was given a superb tour of the Wired magazine office by the Editor-In-Chief Mr Chris Anderson (thanks!) This poster of the second edition of the magazine in May 1993 on display in the kitchen/dining area reminded us that privacy issues have been on the agenda for a long while now.
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  17 April, 2008| Marketing, advertising... | Comments (0) @ 19:47

Rolling, rolling, rolling

Here are at your attention two creative visions:

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Platinum
Art Buying: Vanessa Barbel
Published: March 2008
and
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Original Source: adsoftheworld.com

  17 April, 2008| Marketing, advertising... | Comments (0) @ 19:40

Creating a Winning Brand Promise

The goal of any brand positioning exercise is to develop a brand promise that is unique, compelling and believable. Any successful brand positioning project must evaluate all potential brand promises against these three criteria – unique, compelling and believable. The winning promise must deliver against all three criteria or it won’t work. The only way to assess this is to measure each of these for each brand promise option with each key target audience.
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  17 April, 2008| Marketing, advertising... | Comments (0) @ 19:40

Urban Forests

A sign by trees on a street in the Mission neighborhood in San Francisco reads:
We cannot seperate sustainable urban forests from the people who live in and around them… Urban forests require active, consistent, continuing management.”…
Fuente Original

  17 April, 2008| Marketing, advertising... | Comments (0) @ 19:31

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