marketing blogs

Like Oxygen, Lifetime is looking for glamour (with a “fabulous” lineup including “Project Runway” and Carson Kressley’s “How To Look Good Naked”) (New York Observer)

- Social media expert danah boyd discusses teen e-socialization …
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As if Miley Cyrus wasn’t already a household name, she is now the most googled girl on the internet. And she has “Vanity Fair” to thank (blame?) for that.

In a provocative photo shoot, Miley posed with a blanket — and nothing else. To call her “topless” or “naked”, however, puts a much edgier image than the rather subdued snapshots. In fact, I think we’ve seen more skin when Miley wears her beloved mini dresses on stage.
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Time Warner has decided to separate the cable division from its other assets. The company owns an 84 percent stake in Time Warner Cable.
“We just believe the two entities would be more valuable if…
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ContextWeb’s ADSDAQ, an online exchange for site publishers and advertisers, has launched a “reach extension program” that enables publishers to fill campaign gaps on short notice.
“The program…
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Although 77 percent of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed - yet -…
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When obtaining permission to send out emails, nearly 31 percent of email marketers use a confirmed opt-in method (double opt-in), according to eROI’s “The Cradle & The Grave” survey about marketers’…
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UK parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise,…
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The Conference Board Consumer Confidence Index, which had declined sharply in March, fell further in April and now stands at 62.3 (1985=100), down from 65.9 (revised upward) in March, according to…
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In my previous posts I shared why you should use scent in your marketing efforts and how to find and make the right fragrance to represent your brand. Today my focus is on scent delivery.

About 10 years ago, the first commercial scent delivery systems entered the market - for use at the point of sale. What better way to identify a fragrance in a cluttered environment (such as a “Parfumerie” in Europe or a department store in the U.S.) than pushing a button and having an “intimate” scent experience that would not involve a sharp-dressed associate ambushing the consumer as she enters the floor or testers on shelves that get messy or are stolen altogether within a week.
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ContextWeb’s ADSDAQ, an online exchange for site publishers and advertisers, has launched a “reach extension program” that enables publishers to fill negligible campaign gaps on short notice.
“The…
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To distract from the UK’s buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)…
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You can find a fair number of books that will tell you how to find new business — books on marketing, promoting yourself, networking, generating sales leads, etc.
However, few books actually address the very real pain of being so booked solid you have no time to even think about growing your business — or making [...]…
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- Based in Japan? Imbue your iGoogle page with spirit of cheetah….
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WHAT
Net income for Q2 2008 at Starbucks fell by $42-million compared to the same quarter last year. (Ouch.) Additionally, Starbucks is drastically reducing the number of new store openings in the U.S. Starbucks opened nearly 1,800 locations in 2007. For 2008 the company will open only 1,175 new locations — that’s a 35% reduction in new store openings from the prior year. And, beginning in 2009 through 2011, Starbucks will limit new store openings to only 400 per year. …
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WHAT
Net income for Q2 2008 at Starbucks fell by $42-million compared to the same quarter last year. (Ouch.) Additionally, Starbucks is drastically reducing the number of new store openings in the U.S. Starbucks opened nearly 1,800 locations in 2007. For 2008 the company will open only 1,175 new locations — that’s a 35% reduction in new store openings from the prior year. And, beginning in 2009 through 2011, Starbucks will limit new store openings to only 400 per year. …
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MoveOn.org is the most promotionally-savvy crowdsourced non-profit. It’s candid about its biases. And if it wants a certain outcome, it invests as much energy in being a horror-monger as it does in playing cheerleader….
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Dear Amazon.com Customer,

As someone who purchased video games or music from genres included in the game, you might be interested in our Grand Theft Auto IV music downloads store….
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The Wall Street Journal is reporting that Microsoft’s directors are collectively willing to raise the company’s bid for Yahoo to up to $33 per share but perhaps not to the levels that Yahoo has signaled it wants to accept such an offer.

If such a sweetened bid did occur it would put further pressure on Yahoo to negotiate and would make it harder for the company to argue that it was being significantly undervalued.
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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This new art exhibition at Ad Hoc Art Gallery in Bushwick, Brooklyn, takes a look at the ‘temptation of possibility’ - resulting in a pastiche of images and experiences from people standing on the brink of change, hope, or peril. The month-long exposition will feature the works of J…
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