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- Maybe CRM is a lousy term
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There seems to be a real struggle to capture the flag by software makers when it comes to small business CRM. It’s very difficult to find a clear leader in this space, although many claim to be serving it.
I think the problem may reside in the fact that what small business marketers really want (need) out of their marketing software may be hard to define and it’s probably not customer relationship management.
No, what most small business owners want and need out of marketing software is the ability to get home earlier at night, to be able to spend time doing the tactical work they love (I didn’t say that was best, but it is reality), and to follow-up automatically with leads.
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Original Source: feeds.feedburner.com/ducttapemarketing
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31 March, 2008| Marketing, advertising... |
@ 16:54
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