Managing Risk: Legal Issues for Merchants and Affiliate Marketers

Posted by Sarah Bird, EsquireMay It Please the Mozzers,

Welcome to Legal Monday! (It’s still Monday, right?) My goal is to present a checklist of legal issues and trends surrounding affiliate marketing. I hope this will be interesting to both merchants and marketers.

Affiliate marketing has unfortunately gained a bad reputation for being particularly high risk. While the industry is unlikely to ever be risk-free, it is possible to manage your risk by (1) investigating your prospective marketing partner; (2) using and maintaining a tight legal contract that allocates the risk and provides for the appropriate indemnifications, and (3) keeping informed about the current technology, marketing strategies, and regulatory climate.
…
Original Source

  31 Marzo, 2008| Marketing, advertising... | @ 18:01

• VIDEOS
• Economía Blogosfera
• Bitácora
• Economía G . Medios
• Blog de Economía
• Blog Vivienda
• Mercado Divisas
• Agregador Marketing
• El Intercambiador
• Energía, M. Ambiente
• Blog Análisis Técnico
• Canal solidario
• Agregador A.Técnico
• Agregador Motor

• Economy Blogs
• Hedge Funds
• Fundamental Analysis
• Housing Blogs
• Technical Analysis
• Energy Blogs
• Derivatives: Futures
• Marketing Blogs
• Economy Mass Media
• VIDEOS

Categorías:

• Marketing, advertising…

Calendario:

Archivos:

• Noviembre 2008
• Octubre 2008
• Septiembre 2008
• Agosto 2008
• Julio 2008
• Junio 2008
• May 2008
• Abril 2008
• Marzo 2008
• Febrero 2008
• Enero 2008
• Diciembre 2007

Meta:

• Log in
• Comments RSS
• Valid XHTML
• Utilities
• XFN
• WP
• RSS