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SearchCap: The Day In Search, March 28, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Search In Pictures: Google Shooting Range, Yahoo Asia Schwag, Google Pizza In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 23:30

Ypulse Essentials: Teen Bands, Mixwit, Paris Hilton Wants To Be A Role Model

Ultimate fighting (kiddie style. Thank goodness they are wearing protective gear. Plus the new WWE kids’ mag.) (Huffington Post) (Folio)

- T…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 21:03

You’ve Got…Personality!

My fellow blogger (and Ogilvy exec) Rohit Bhargava just published a book called Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back. He’s doing a big blog tour launch thingee today, and I agreed to participate with the caveat that we focus the interview on how his message relates to youth marketing specifically. In addition, we’re also giving away books — this is the second giveaway we’re doing TODAY. If you haven’t check out A…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 20:43

"What Do You Think of This?" Messages Effect Real Estate Decisions

Michael Wurzer raises some interesting points in a post on how real estate shoppers discuss home listings today.

He explains that real estate is a different animal than the latest consumer gadget, which makes commenting on individual properties more difficult since fewer people have hands-on experience with a property than the latest iPod.

However, it seems clear that Wurzer knows conversations are happening today. Just not on real estate websites:
…
Original Source: feeds.feedburner.com/technologyevangelist

28 March, 2008| Marketing, advertising... | Comments (0) @ 20:40

Alka seltzer - Piranhas and crocodiles - print Thailand

Another print ad execution for Alka Seltzer from JWT Bangkok, Thailand. Confusing since BBDO Bangkok just did this awesome high-speed stroboscopic photography style campaign which easily falls under the category “teh ossom”. So who in Bangkok has the alka-seltzer account, I wonder? Everybody?
…
Original Source: commercial-archive.com

28 March, 2008| Marketing, advertising... | Comments (0) @ 19:29

Ypulse 2008 National Mashup Agenda Sneak Peek

We’ve been busy bees behind the scenes here at Ypulse working on our second annual Ypulse National Mashup happening July 14-15 here in San Francisco. On the sponsor front, in addition to our generous anchor sponsor Fuse, we have added C&R Research as our exclusive research sponsor as well as P…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 19:20

Film geek T-shirts for sale.

Last Exit To Nowhere is “home to a collection of unique shirt designs which are inspired and pay homage to some of the most memorable places, corporations and companies in modern fiction – from the sunny shores of Amity Island (Jaws) to the frozen climes of Outpost #31 (The Thing).”
…
Original Source: commercial-archive.com

28 March, 2008| Marketing, advertising... | Comments (0) @ 18:54

Ypulse Guest Post: Personal Branding Isn’t Just For Gen Y

Today’s Ypulse Guest post is from Greg Rollett at Rollett marketing — Greg went to speak to teens about creating their own personal brand and was surprised at who seemed more interested…If you work in youth media or marketing and have an idea for a Ypulse Guest Post, send it my way.

Personal Branding Isn’t Just For Gen Y

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Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 18:32

Getting Game

Walter Dean Myers’ latest book, Game is a tender sports story about the fragile line between winning and losing. Not only are there negative influences on the street, Drew’s own self-doubt often challenges him. He is a talented, superstar basketball player but must first learn to play for the team before he can truly have “game.”
…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 18:28

Viral Marketing is Stupid

Posted by Danny DoverYesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn’t possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Eventually, I came to the monkey video below. No matter how many times I watch the video, I still find it funny. There is something instinctively funny about seeing how dumb a monkey is compared t…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 18:26

Metrics vs Attention, Relevance and Reputation

by: Stefan Kolle One of the vexing matters in innovative marketing is the lack of reliable metrics. David Polinchock’s post on the Measurement Excuse is one fine example of the discussions going on. I’d like to add my opinion to the discussion, as the whole issue of metrics in the modern media space has been keeping me thinking (and more often than not, ranting) a lot recently. And I came up with something I want to share with you.
…
Original Source: feeds.futurelab.net

28 March, 2008| Marketing, advertising... | Comments (0) @ 17:56

Search In Pictures: Google Shooting Range, Yahoo Asia Schwag, Google Pizza

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 17:55

How the CAN-SPAM Act affects online marketing: Spam is defined as
unsolicited mass email to persons with whom you do not have a business
relationship or have not requested (confirmed or opted-in to) your mailing. In
2003, Congress passed the CAN-SPAM Act (Controlling the Assault of
Non-Solicited Pornography and Marketing) to establish…
..
Original Source: feeds.feedburner.com/StartupnationBlogs?i=QV9sPdF” border=”0″>…; 28 March, 2008| Marketing, advertising... | Comments (0) @ 16:55

Why I Blog?

Darren Rowse, you know, the Problogger, put up a video challenge for everyone to say “why you blog?” So I did. The video below is my response.

So why do I blog? Well, I started blogging in August 2001 because a friend (Josh) showed me what it was, and I realized that I could publish my thoughts to the world without an editor/gatekeeper. It was an outlet for me, and being a creative person, it just felt darn good. Over time I’ve moved from blogging about personal stuff to business stuff, now back to video blogging for both reasons. In the end, I blog because I love it. Why do you blog?

…
Original Source: www.jimkukral.com

28 March, 2008| Marketing, advertising... | Comments (0) @ 16:02

In The Trenches, March 28, 2008

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “What You Don’t Know About Quality Scores May Kill You,” and this week’s free tips and tools.
…
Original Source

28 March, 2008| Marketing, advertising... | Comments (0) @ 15:55

In The Trenches: New Column From Search Engine Land

ur newest Search Engine Land column, In The Trenches, launches today. In The Trenches …
Original Source: searchengineland.com

28 March, 2008| Marketing, advertising... | Comments (0) @ 15:48

Google Adds 13 Metro Areas To Street Views, Plus New API Support

The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and Tampa, FL.
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Original Source: feeds.feedburner.com/searchengineland

28 March, 2008| Marketing, advertising... | Comments (0) @ 15:20

Why I Blog?

Darren Rowse, you know, the Problogger, put up a video challenge for everyone to say “why you blog?” So I did. The video below is my response.

…
Original Source: www.jimkukral.com

28 March, 2008| Marketing, advertising... | Comments (0) @ 15:15

20 Types of Pages that Every Blogger Should Consider

When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page‘. Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog.
There’s a lot of reasons why you might choose a post over a page or a page over a post (that’s for another post) - but today I thought I’d highlight a few ‘pages’ that I have here on ProBlogger as examples of pages that bloggers might want to develop to promote their blog to different groups of people. Some are more essential in my mind than others but all have been helpful in the development of my own blogs.
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Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

28 March, 2008| Marketing, advertising... | Comments (0) @ 14:46

Taj Tea - Divine tea - print, India

Holy stunning photography batman!

The Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink….
Original Source: commercial-archive.com

28 March, 2008| Marketing, advertising... | Comments (0) @ 13:58

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