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EnBw wanted to make people aware of their geothermal power station in Baden-Württemberg and decided to use a bit of guerrilla marketing for that. By adding a large white sticker to 2 silverish metal posts they really look like monster sized German power plugs, and the slogan “Energy that doesn’t disappear. Geothermal Heat.”…
Original Source

26 March, 2008| Marketing, advertising... | Comments (0) @ 22:17

Ypulse Essentials: WePlay, PBS’s Cool Factor, Teen Pharm Parties

Hello Kitty launches a social network (in Europe called Sanriotown…I think this will be huge.) (TechRadar.com)

- W…
Original Source: ypulse.com

26 March, 2008| Marketing, advertising... | Comments (0) @ 20:32

10 Blogging Jobs to Apply for Today

The ProBlogger Job boards have been listing some great jobs for bloggers of late. Here’s 10 of the latest from the last 7 days:

Managing Editor, Finance and Investing Editor
Mac Tips/Tricks Blogger
Topical bloggers (with eclectic interests/expertises) …
Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

26 March, 2008| Marketing, advertising... | Comments (0) @ 20:07

‘Sabrina’ Wasn’t The Only Teenage Witch

I’ve been digging into my own teen past a lot this week I know, but when I found this article about teen pagans on MTV.com, I couldn’t resist. Yes, that same year I went “into the wild” or moved to Eugene, OR, and told my dad I was taking time off, I also told my mom (who is a “Messianic Jew,” i.e. born again Christian) that I had become a Wiccan. I joined a coven, addressed diary entries to the Goddess and participated in a few rituals. I think my own built in cynicism about religion in general kept me from completely embracing paganism, but I definitely dabbled. And you know what? Despite how stereotypically Pagans or Wiccans are often portrayed, I found it to be a welcoming feminist spirituality that emphasizes a connection with nature and the philosophy of karma.
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Original Source

26 March, 2008| Marketing, advertising... | Comments (0) @ 19:51

To Lifestream or Not To Lifestream…

Like many of you—I’m overwhelmed with information, data, status updates etc. Yet also like many of you—I still want ways to keep up with my trusted sources of information, and friends. Just because it feels overwhelming, I don’t necessarily want to go back to the "way things were".
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Original Source

26 March, 2008| Marketing, advertising... | Comments (0) @ 19:15

Ypulse Book Essentials: Daring Girls, ‘Goosebumps’ Are Back, ‘TinTin’ Goes To The Movies

Very cool video (For the new book called The Daring Book for Girls)

- Shriek! (R.L. Stein’s Goosebumps are back!) (The New York Times. reg. required)
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Original Source

26 March, 2008| Marketing, advertising... | Comments (0) @ 19:00

My Ultimate Local News Site

Eric Alterman has penned an impressively thorough look at the state of the newspaper industry for the New Yorker, where he explains everything that’s hurting newspapers, including the web.

The following snippet illustrates one of the biggest challenges I have with newspapers today:

The News Business: Out of Print
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Original Source

26 March, 2008| Marketing, advertising... | Comments (0) @ 18:57

Facing It

I wanted to follow up on my post about race last week. While I was writing about the article in the Tampa, Florida newspaper, I was reminded about a program I learned about in Brookline, Massachusetts, while I was in graduate school. It was called F…
Original Source: ypulse.com

26 March, 2008| Marketing, advertising... | Comments (0) @ 18:53

Who Else is Going to SOBCon 2008?

I’m heading to San Francisco next week to speak at the sold-out Elite Retreat, but I’ll be speaking at least one more time this year… at SOBCon 2008 in Chicago, May 2-4. I met SOBCon founder Liz Strauss at SXSW, and I’m really excited about how this event is shaping up.
…
Original Source: www.copyblogger.com

26 March, 2008| Marketing, advertising... | Comments (0) @ 18:44

Get the most out of the Small Business Summit

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Frederic DeWulf , Web Director of Microsoft’s Small Business division, talks about the Small Business Summit in this mobile Duct Tape Marketing post. Learn about the history of the event and the best way to get the most by participating.

Original Source: feeds.feedburner.com/ducttapemarketing

26 March, 2008| Marketing, advertising... | Comments (0) @ 18:30

Chicago’s Best Blogs

The Chicago Tribune just put out a list of blogs they consider to be the best in Town—just found out I’m on it next to some fine company such as 37 Signals …
Original Source

26 March, 2008| Marketing, advertising... | Comments (0) @ 17:29

Three Ways to Maximize Your Twitter Time for Networking, Marketing and Fun

Earlier this month, Brian confessed that he has succumbed to a newfound Twitter addiction. He’s not alone. Twitter is facilitating all sorts of communication from all sorts of people. But it can be fascinating and distracting all at once.
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Original Source: www.copyblogger.com

26 March, 2008| Marketing, advertising... | Comments (0) @ 17:12

Never Price Yourself Too Low

One of the biggest mistakes I’ve made in the past was pricing myself and my services too low. Whether that was for a consulting or speaking gig, I’ve always found that I get more gigs when I price higher. The video below talks all about my experiences in pricing myself and my services.

Just remember that perception equals reality. When you send in low prices, the perception is that “he/she might not be worth it” or, “they’re prices are low, so what I’m going to get in return is going to be junk/cheap.” That’s bad for you. Never, ever, price yourself too low!…
Original Source: www.jimkukral.com

26 March, 2008| Marketing, advertising... | Comments (0) @ 16:40

Supplementing AdSense with affiliate ads

AdSense Optimization Boot Camp Tip #10
It doesn’t cease to amaze me how many publishers are so concerned about their AdSense revenue - especially when it is the most significant portion, if not all, of their income - that they don’t dare use anything else on the page in case “Google gets mad”. Well, fortunately for publishers, […]…
Fuente Original

26 March, 2008| Marketing, advertising... | Comments (0) @ 16:29

The Viral Garden’s Top 25 Marketing Blogs - Week 100

Here’s the standings for Week 100:1 - Seth’s Blog - 8,843 (+98)(LW - 1)2 - Search Engine Guide - 1,883 (No Change)(LW - 2)3 - Logic + Emotion - 1,291 (+8)(LW - 3)4 - Duct Tape Marketing - 1,276 (+18)(LW - 4)5 - D…
Original Source

26 March, 2008| Marketing, advertising... | Comments (0) @ 16:23

Hacked Digital Billboards

by: Ilya VedrashkoSomeone known as Skullphone has h…
Original Source: bp0.blogger.com

26 March, 2008| Marketing, advertising... | Comments (0) @ 15:06

The Measurement Excuse

by: David PolinchockThis thought has been running around my head for quite some time, but a couple of recent events & conversations have really galvanized it for me. It’s how measurements and new tools keep circling each other.

26 March, 2008| Marketing, advertising... | Comments (0) admin @ 14:56

The Art of Sucking Up

by: Guy KawasakiThere is an art to sucking up. Done too blatantly it will backfire. Done too weakly, you won’t get what you want. The perfect suck up contains the following elements

26 March, 2008| Marketing, advertising... | Comments (0) admin @ 14:43

Your Mind’s Civil Rights

by: Roger DooleyWIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been discussed here and elsewhere: using brain scans as lie detectors or to see if an individual recognizes someone or something (as part of a legal investigation, perhaps). That could be just the beginning, though.
…
Original Source: feeds.futurelab.net

26 March, 2008| Marketing, advertising... | Comments (0) @ 14:00

MAKE Welcomes Spring With a Trio of Slick Hartford Spots

Minneapolis based animation studio MAKE, along with Campbell Mithun, have completed a series of three new fifteen-second spots for The Hartford Financial Services Group. The spots will air during the 2008 NCAA tournament. Just click on each image to reach the ad itself in the commercial archive.
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Original Source: commercial-archive.com

26 March, 2008| Marketing, advertising... | Comments (0) @ 13:10

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