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Clover Brewer video

A friend pointed me to some interesting videos showing the Clover Brewer in action. (Thanks Mr. Garraway.)

Turns out there is a coffee shop in Austin that uses one — J.P.’s Java. (I feel a field trip coming on.)

If you have no idea why I am blogging this, …
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20 March, 2008| Marketing, advertising... | Comments (0) @ 21:02

Totally Wired Webinar

I’m giving a “Totally Wired” Webinar for the folks at the Discovery Educator Network next week. Has anyone given a Webinar before? I would love to hear any tips on how to make it compelling…I’ll be working on it over the weekend. Anyhow, you can register to attend here.

Posted by anastasia

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20 March, 2008| Marketing, advertising... | Comments (0) @ 18:26

Ypulse College Media Roundup

Ypulse reader Jay sent me some interesting research today from mtvU and the Associated Press (they interviewed over 2,000 18-24 year-old college students). Here are some of the highlights:

- 33 percent are feeling somewhat happy about their lives while 31 percent are very happy

- 70 percent said it matters more than usual who gets elected president this time around.

- 68 percent said the Iraq war was a mistake
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Original Source: ypulse.com

20 March, 2008| Marketing, advertising... | Comments (0) @ 17:52

Methodology

A debate persists in the consulting industry about the role of methodologies and tools in the sales process.

Some argue that, once you utter a word about "how" you plan to do the work, the client begins to perceive you as a commodity, rather than an adviser. Others suggest, with equal vigor, that a consultant’s methods and tools are central to any sale.

In my opinion, both positions are right–and wrong.

Any experienced consultant will tell you that our business has few hard and fast rules. What works for one client doesn’t necessarily work for another. What we really need is flexibility, not dogma.
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20 March, 2008| Marketing, advertising... | Comments (0) @ 14:00

The world’s worst toaster

We recently acquired what might be the worst toaster in the history of the world. It’s pretty fancy and shiny and microprocessor controlled. And it makes toast.

But here’s what I have to do to use it:

Choose the number of slices, and bagel or bread.

Remember whether it counts the slices from the left or the right (the left).

Insert the bread.

Push down the handle.

Choose toast or defrost.
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20 March, 2008| Marketing, advertising... | Comments (0) @ 13:41

You Fail Because You’re Scared

This post is not about you, or is it? I filmed this video (below) because I know what I’m talking about. I’ve been there. I’ve been too scared to try new marketing tactics. Too scared to start new businesses. In general, too scared to win and be successful. But I got over it.

When you’re scared to win, you fail. If you take anything away from what I say in this video, I hope it’s that you realize that failure is going to happen. It happens to everyone. You will fail. Big f-ing deal. Everyone does. Just learn from it and try again. You will never, ever be successful until you give up on your fear of failure. I hope this video inspires you. Please leave a comment below.

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Original Source: www.jimkukral.com

20 March, 2008| Marketing, advertising... | Comments (0) @ 13:40

There should be a drivers licence for the intrawebs.

On the internet, people might now know that you’re a dog but they sure as hell know that you are an idiot.
The owners of asdf get all sorts of sign-up passwords and crazy emails because people are in the habit of filling in forms with a quick lefthanded typing of asdf atsign asdf dot com …
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20 March, 2008| Marketing, advertising... | Comments (0) @ 12:36

The Bessies - Bad TV Dies campaign Canada

The Bessies have been separating the good tv from the bad since 1973 - and to promote the 2008 award show, they show you how the judges do it. Kind of. Ad agency John St, Toronto.
The commercials:
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Original Source: commercial-archive.com

20 March, 2008| Marketing, advertising... | Comments (0) @ 11:50

Pepper Spray ads from Lowe Bangkok, Thailand

Lowe Bangkok give us this graphic - without being “graphic”, geddit? - treatment for Pepper Spray. Now here’s a product I never thought I’d see advertised with shiny double-pages spreads. Heck, when I invested in my first imported (seriously illegal) pepper spray many moons ago, the packaging text was all I needed. On my mates French police spray it read “paralyse” and 10%, on my 16% it read “paralyse constant” - sold! And yes, I’ve even had to use it. Apologies to the now probably blind guy but I told you to leave me the hell alone three times yet you followed me into the graveyard at four in the morning - be glad you’re still breathing.
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20 March, 2008| Marketing, advertising... | Comments (0) @ 11:05

Drop in TV viewers

by: Dick StroudThe big six TV networks (ABC, CBS, NBC, Fox, The CW and My Network TV) in the US are still bleeding viewers. This might be a result of the writer’s strike or a sign of a more fundamental shift in media habits.

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Original Source: feeds.futurelab.net

20 March, 2008| Marketing, advertising... | Comments (0) admin @ 11:03

Ariel goes all "subliminal stain" in Indian press ads.

Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag “no stains, no memories” is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there’s scenes of love. Neat. Two other executions inside.

r…
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20 March, 2008| Marketing, advertising... | Comments (0) @ 10:37

And Adland is back!

Sorry about the blackout folks, Adland’s server has moved from one physical location to another with the rest of the big machines hosted by Memset last night - and I forgot to put up a post to warn you that we’d be offline during the night (for us). Just as we were getting ready to move, US traffic decided to march on in, so I’m sure a few of you wondered where the heck the site went. No matter what time I’d choose someone would see a blank nothing instead of the site - but at least I had a good nights sleep. ;)…
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20 March, 2008| Marketing, advertising... | Comments (0) @ 9:09

Branding and the Gen X Factor

There is a fine line separating too many brands from too few. If
companies are lazy with the brand shears they end up with the marketing
confusion and poor economies of brand exemplified by General Motors and
its overgrown brand architecture. In contrast, if firms are too
conservative with brand creation and acquisition, they end up with the
risk-averse culture and limited market penetration illustrated by Kodak.

The secret is to be somewhere in the
middle. The fewer the brands, the better, but you have to make sure
there are enough to target all the valuable segments in the market. So
it is always interesting when a savvy company such as Hyatt decides to
create a new brand. The hotel operator recently launched a hotel chain
named Andaz. Personally, I would have followed in GE Life’s footsteps
and named the brand ‘Tonight’. Alas, this time the Indians have
triumphed: the name means ‘personal style’ in Hindustani….
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20 March, 2008| Marketing, advertising... | Comments (0) @ 5:01

eBay’s new Best Match Search - Is it Bye Bye to eBay’s Large Sellers?: Hi gang,
On March 3rd, eBay rolled out their spanking new search algorithm, called Best Match. eBay wants everybody to use Best Match, so eBay made BM the default search tool. BM is intended to help buyers to better find what they are looking for. BM tries to make…
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Original Source: feeds.feedburner.com/StartupnationBlogs?i=rLnmW1F” border=”0″>…; 20 March, 2008| Marketing, advertising... | Comments (0) @ 3:51

Starbucks Transformational Agenda

Since I have lots of HMOs (hot marketing opinions) about Starbucks, reckon I should share my take on today’s major goings-on with the company. Since there’s lots to talk about, I’ve arranged my thoughts in a “WHAT | SO WHAT | WHAT TO THINK” format.
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Original Source: feeds.feedburner.com/typepad

20 March, 2008| Marketing, advertising... | Comments (0) @ 2:35

SES NY Session: Social Media & Why it Matters

Social Media is an important, growing channel in the world of online marketing. Certainly indicated by the number of attendees crammed into this afternoon’s session at SES New York.
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Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog

20 March, 2008| Marketing, advertising... | Comments (0) @ 1:45

SES NY Session: New Face of In-House Search

The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media.
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Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog

20 March, 2008| Marketing, advertising... | Comments (0) @ 0:06

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