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Ypulse Essentials: Pete Wentz @ Nordstrom, Facebook’s New Privacy Settings, Kidzui Launches

‘Pokemones’ (Chilean teens into fashion, technology and communication-free casual sexual encounters in public spaces but not as any sort of political statement….fascinating article) (Newsweek)

- ABC Family’s ‘Greek’ fashion …
Original Source

19 March, 2008| Marketing, advertising... | Comments (0) @ 21:16

Ypulse Guest Post: Why Girls Love Hannah Montana

Today’s Ypulse Guest post is from reader Amy Sondova. Amy is a writer and counselor who comes from the Christian teen media world (see her bio at the end of this piece). If you work in youth media or marketing and would like to write a Ypulse Guest Post, just email me with your idea.

Hidden Identity: Why Girls Love Hannah Montana

…
Original Source

19 March, 2008| Marketing, advertising... | Comments (0) @ 20:52

English only guerrilla marketing

I notice that more and more guerrilla marketing campaigns in non English speaking countries are in the English language. Why is that? Are they just trying to appeal to the English language marketing blogs? Like in the case of the Duesseldorf Magics campaign below, I understand that many people in Germany speak English and can possibly get the context, but isn’t it the case that more people in Duesseldorf or the rest of Germany speak mostly German?…
Original Source

19 March, 2008| Marketing, advertising... | Comments (0) @ 19:26

YA’s New Nerds

The folks at Dairi Burger ask “Where are all the poor, ugly, awkward girls?” and Dollymix nodded in agreement.

“Anyone see a pattern? What happened to the underdogs? The awkward girls? The Margarets and the Kathleens? Why the sudden fascination with rich, vapid, and materialistic? Where success is defined as cutting other girls down and bullying? And snagging the rich popular guy?” …
Original Source: ypulse.com

19 March, 2008| Marketing, advertising... | Comments (0) @ 19:25

Takin’ A Short Break

After being part of a team launching a company this week and four new website design projects, plus my “regular” work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.I’ll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment….
Original Source

19 March, 2008| Marketing, advertising... | Comments (0) @ 17:28

Stupid Idea for Vodka

And on it goes. We already saw Virgin Mobile in Canada capitalize on the Spitzer scandel. Now Adage.com is reproting that Georgi vodka is in talks to put the bottom of former New York Gov. Eliot Spitzer’s call girl, Ashley Dupre, on the backside of every bus in New York.
read more…
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19 March, 2008| Marketing, advertising... | Comments (0) @ 17:12

It’s The Economy, Stupid

I’m haunted by this video from BBC News, and the fact that I haven’t seen this report in U.S. news media. The Morning Journal sums it up: “Hillary Clinton and Barack Obama are jumping all over President Bush’s handling of the economy but not offering any concrete solutions of their own; don’t hold your breath waiting. Republican John McCain has given an general thumbs-up to the Bush Administration’s actions to deal with the crisis.”…
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19 March, 2008| Marketing, advertising... | Comments (0) @ 16:19

Knowledge Nuggets from Steve Jobs

The March 17th issue of Fortune magazine has a “Good Steve | Bad Steve” take on Steve Jobs. The Good Steve article has chewy knowledge nuggets from him on being innovative, connecting with consumers, staying focused, managing people, and hiring talented people. …
Original Source: feeds.feedburner.com/typepad

19 March, 2008| Marketing, advertising... | Comments (0) @ 15:54

The Viral Garden’s Top 25 Marketing Blogs - Week 99

Here’s the standings for Week 99:1 - Seth’s Blog - 8,745 (+33)(LW - 1)2 - Search Engine Guide - 1,883 (-143)(LW - 2)3 - Logic + Emotion - 1,283 (+55)(LW - 4)4 - Duct Tape Marketing - 1,258 (-9)(LW - 3)5 - D…
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19 March, 2008| Marketing, advertising... | Comments (0) @ 15:34

B2B Marketing: Play Fair, Maximize Profit

by: Roger DooleyBusinesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are… the result is often a relationship between defined by a fat contract that seeks to protect both parties against bad behavior by the other.

…
Original Source: feeds.futurelab.net

19 March, 2008| Marketing, advertising... | Comments (0) @ 14:51

Young & Rubicam’s beautiful campaign for Novo Radio FM

Dear Adland adgrunts*, who here loves vinyl as much as I do? Raise of hands! Kay! This means you love music too - and quite possibly that you’ll love this beautifully illustrated campaign from Young & Rubicam in France for French Radio FM. You can practically smell the vinyl. Much like with the music that each poster shows, I can’t pick a favorite! All sorts of music styles are shown, and the Godfather of Funk James Brown gets his own execution.
…
Original Source

19 March, 2008| Marketing, advertising... | Comments (0) @ 14:15

Finding Time to Read: 8 Tips for Time-Deprived Professionals

In response to my post, “Overcome the ‘What Will We Write About?’ Blog Hurdle: Develop a Beat,” Ixali asks for tips on time management in order to find time to follow one’s “beat” (i.e. — read more).
To help Ixali — and anyone else who is time-deprived – I’m reposting the tips I presented in an article I […]…
Original Source: marcom-writer-blog.com

19 March, 2008| Marketing, advertising... | Comments (0) @ 13:40

Feel the magic of Adland - Everything is simple with Adland.

I’ve been playing with the Sloganizer for a few minutes to see what slogans it might suggest for dear old Adland. Well:
Be alive with Adland
Endless possibilities with Adland
Adland - Now!
Adland, since 1845
…
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19 March, 2008| Marketing, advertising... | Comments (0) @ 13:36

Logotype porn on Flickr from the book "World of Logotypes"

Over at Flickr a user called mr carl has scanned what seems to be the entire book “World of Logotypes” by Al Cooper and put every page up here - which is total logo porn for us fans of such things. Al Cooper’s book can actually still be bought used, even on A…
Original Source

19 March, 2008| Marketing, advertising... | Comments (0) @ 13:05

Make Money Online As An Expert - The Publisher Model

If you want to make money online as a publisher, then one of the best ways to do it is to build a “ask the expert” site. In today’s Daily Flip (video below) I talk about why ask the expert sites work, and how they make money. I also give examples of expert sites you can visit to learn how it’s done.

In the video below I reference a presentation (Good to Great, Blogging & Profit Potential) I did that talks about how to make money online. You can download that presentation by c…
Original Source: www.jimkukral.com

19 March, 2008| Marketing, advertising... | Comments (0) @ 8:36

It’s The Economy, Stupid

19 March, 2008| Marketing, advertising... | Comments (0) @ 8:19

Finding Time to Read: 8 Tips for Time-Deprived Professionals

In response to my post, “Overcome the ‘What Will We Write About?’ Blog Hurdle: Develop a Beat,” Ixali asks for tips on time management in order to find time to follow one’s “beat” (i.e. — read more).
To help Ixali — and anyone else who is time-deprived — I’m reposting the tips I presented in an […]…
Fuente Original

19 March, 2008| Marketing, advertising... | Comments (0) @ 5:40

Celebrity Endorsements: Selling and Unselling

In a recent post I raised the issue of people and brands licensing their names. My general conclusion was that for the most part, it’s a waste of money and could be a problem for the brand itself.

It might be worth some words on the use of celebrities in the brand business: the good, the bad and the ugly.

What prompts my further thoughts on this subject is Macy’s major celebrity effort to try and restore some luster to its recent and somewhat unsuccessful effort to build a national chain of 825 stores under the Macy’s brand. Their television ads feature such celebrities as Martha Stewart, Sean “Diddy” Combs, Jessica Simpson, Donald Trump and Emeril Lagasse. All have something in common: They sell name-branded items at Macy’s.
…
Original Source

19 March, 2008| Marketing, advertising... | Comments (0) @ 5:01

Learn About Social Media Recruiting

On Thursday, March 20th @ 12pm EDT I’m hosting the second Social Media Recruiting Radio Show with Chris Russell.
The goal of the 1-hour show is to talk about social media recruiting — what it is, how you can use social media for recruiting, the benefits, pitfalls, success stories and more.
For Thursday’s show we’ve got a guest — D…
Original Source: feeds.feedburner.com/InstigatorBlog

19 March, 2008| Marketing, advertising... | Comments (0) @ 4:26

The Conversation @ Ad Age Goes Digital

A funny thing happened on the way to way to the Ad Age Digital Marketing conference. In the midst of Madison Avenue types discussing the impact of digital on the relationship between brands and customers—a small handful of audience members including myself, Steve Rubel and David Polinchock instinctively fired up Twitter and before you knew it, a couple of thousand people who could not be at the event were f…
Original Source: darmano.typepad.com

19 March, 2008| Marketing, advertising... | Comments (0) @ 2:46

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