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Ypulse Guest Post: The Expanding Influence of Streetwear Destinations

Today’s Ypulse Guest Post is from Issa Sawabini, who is a partner at Fuse. Full disclosure: Fuse is a Ypulse advertiser and anchor sponsor of the 2008 Ypulse National Mashup. Ypulse Guest Posts are open to anyone working in youth media or marketing. If you have an idea, just email me!

The Rise of House Brands: The Expanding Influence of Streetwear Destinations…
Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 20:27

Spring Break: Who Knew Winning A Wet T-Shirt Contest Builds Confidence?

Spring break. That annual pilgrimage to somewhere sunny for teens and college students that kind of resembles a drunken orgy. I never went to Cancun or Hawaii, but I did go to Panama City one year in high school for spring break. We called Panama City “The Redneck Riviera”…and believe me it was. Northern Florida is in many ways more southern than parts of the deep south. We mostly hung out on the beach, got too sunburned and drank/tried to meet boys at night. I never participated in any bikini or wet t-shirt contests, but I did go parasailing for the first time.
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Original Source: ypulse.com

18 March, 2008| Marketing, advertising... | Comments (0) @ 19:51

‘High School Confidential’s’ Very Un-’Juno’ Episode

I tuned in for the second installment of WE’s “High School Confidential” last night, which followed Courtney and her younger sister, who became pregnant at 15. Given all of the hoopla over “Juno” and Jamie Lynne, I thought it was really interesting to watch the reality of one girl’s teen pregnancy — her mother is angry and disappointed. Her father forbids her to even consider having an abortion (they’re very Catholic), and her mother decides for her that she must give the baby up for adoption. They were ultimately supportive of their daughter through the pregnancy (where she admitted to being very depressed), but we watch Courtney express the painful reality that her sister will be thinking of her daughter every single day of her life. We also hear about the judgment and whispers from her sister’s friends. Very different from Diablo Cody’s indie fairy tale indeed.
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Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 19:14

Photoshopping new products into old ads is fun

adgrunt purplesimon just nudged moe over to the Worth 1000 Vintage Ads series, where new products appear in old style ads - or as they explain it (so much better) “Modern products in a vintage light”.
I haven’t had time to go through all of these yet but some of them are hilarious, which ones are your favorite? :)…
Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 18:41

It’s not about the tools, it’s about the conversations

Recently it seems that the conversation about social media among companies is becoming MUCH smarter. Before, it was like ‘we need to get into blogs, cause I saw the story in Business Week on them’. Now it seems that companies are beginning to understand that social media isn’t the golden egg, but instead it’s about using these tools to better reach and understand their customers. I had several conversations during and after SXSW with companies that drove home this point, but I love this quote from Michael Dell during a…
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18 March, 2008| Marketing, advertising... | Comments (0) @ 17:58

Vespa - Jump - (2008) :30 (Canada)

Ho-kay, those paying attention here know that I drive a Vespa, actually I’ve had Vespas since I was 17 years old. I’ll smile at any Vespa ad that comes along. Especially this on, cuz it’s so true. We love them because they’re ten inch wheel unsteady deathtraps. ;P Sexy ones at that. All you really can do is cruise from point A to point B on them and the clever front design keeps your sta-press pants perfectly crisp and the wind away from your knees. Love it.
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Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 17:32

Here it is, Madonna’s Sunsilk ad debuting "4 minutes"

Madonna’s first single from her new album debuted last night in a new Sunsilk hair products TV advert. I have nothing else to say about this, except the Sunsilk campaign has more money than brains….
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18 March, 2008| Marketing, advertising... | Comments (0) @ 16:28

Who Needs a Movie?

Want a compelling video? Call Fred and Sharon and let their boundless enthusiasm be your guide.

hat tip to Ann Handley

All content copyright B.L. Ochman, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution:
By B.L. Ochman,
What’s Next Blog,
and a link to the post…
Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 15:59

Blow up dolls based on hot stars roles in TV and films - infringement or not?

Eva Longoria Parker who plays Gabrielle Solis on Desperate housewives may want to call a lawyer - or just close her eyes and pretend she never saw this.

Pipedream products (link totally NSFW!) has come up with a series of blow-up dolls themed around stars characters in TV shows and films - I don’t know if this is sheer genius or creepy as hell.
&…
Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 15:26

Charlie Rose suffers black eye due to MacBook Air

Techcrunch explains why Charlie Rose was sporting a huge black eye and sporting a bandage over part of his forehead while doing his show last night. No, he hasn’t been in a barfight - he tripped on a pothole while walking on 59th Street in Manhattan. At the time though, he was carrying his shiny new MacBook Air, so he had a decision to make, catch himself or the Macbook Air? He chose the Air.
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18 March, 2008| Marketing, advertising... | Comments (0) @ 14:34

The Renewable Electron Economy XIV: Renewable Energy Finance and Feed In Tariffs

by: Michael HoexterIn the last couple posts in this series, we’ve established that in industrial economies, price expectations for energy are low for fundamental economic reasons (mechanical work must displace human labor or animal work) but that in the US and Canada, these expectations are further depressed by low population densities, in many locations extreme ambient temperatures and temperature swings, and a preference for “big” vehicles and buildings.
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Original Source: feeds.futurelab.net

18 March, 2008| Marketing, advertising... | Comments (0) @ 14:15

Channel 4 fined - again - for interrupting movies with commercials.

I told you guys back in 2004 about Vilgot Sjöman & Claes Eriksson’s case against Channel 4 (sweden) that lead to Channel 4 being fined for interrupting these directors movies with commercials. Well, Channel 4 wasn’t going to let that slide so they’ve been dancing around in the courts ever since - and today Swedens Högsta Domstol (highest court) slapped the channel once more. In the judgment the courts say that TV4 (channel four) have “by abruptly breaking up the movies for commercials, violated both directors distinctive character in the movies ”Hajen som visste för mycket” and ”Alfred” according to swedish copyright law.”
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Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 12:51

How "The Interpreter" Screws Up Market Research

by: Roger DooleyMost market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The methodology varies - focus groups, Web surveys, interviews, etc. - but in most cases the fundamentals are similar.
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Original Source: blog.futurelab.net

18 March, 2008| Marketing, advertising... | Comments (0) @ 12:37

EnBW "Earth Plug" promotion - Ambient

EnbW is building the first geothermal power station in Germanys Baden-Württemberg, making the company a pioneer in this field. This idea, via agency Jung von Matt/Elbe, Hamburg, aims at making people aware of EnBW’s commitment. The concept is very simple; those gray traffic bollards were combined this sticker (to the left) on the ground: the result gave the impression of a giant highly realistic, three domensional electric plug. See more inside.
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Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 12:29

WDCS Whale & Dolphin Conservation Society - Whalezilla! - (2008) :30 (Australia)

The kyootest giant whale terrorizing downtown Tokyo that you’ve ever seen. He even says
“please stop whaling” to that dude inside the Whale Research Institute building. Aw.
Plaza director Allan Moore explains: “I wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for.”
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Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 12:17

Atari - Since 1972 - press ads.

Republic in New Zealand has created this branding campaign for cult-classic Atari, reminding everyone why it is a cult-classic.

Atari-fans click on the images for nice big files you can print out and drool on.
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Original Source: commercial-archive.com

18 March, 2008| Marketing, advertising... | Comments (0) admin @ 12:07

Sundek Beachwear - Battles - Press ads

Riccardo Bagnoli shot this Sundek Beachwear campaign for Callegari Berville Grey, Paris - marking important historic battles in beachwear.
read more…
Original Source: commercial-archive.com

18 March, 2008| Marketing, advertising... | Comments (0) @ 11:44

Bye bye Mac guy!

So, according to Radar Online the “Mac guy”, aka Justin Long, is not returning for the next batch of Mac ads. Why? Well if you ask Slate, it’s because he’s a smug little twit.
Perhaps for striking people as a “smug little twit,” in the words of Seth Stevenson, ad critic for Slate. Long, he adds, is “just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we’ve always imagined when picturing a Mac enthusiast…. It’s like Apple is parodying its own image while also cementing it.” Of the polymathic Hodgman, who has drawn acclaim for his work on The Daily Show and NPR’s This American Life as well as his book, The Areas of My Expertise, Stevenson writes, “Even as he plays the chump in these Apple spots, his humor and likability are evident.”…
Original Source

18 March, 2008| Marketing, advertising... | Comments (0) @ 9:58

Does Your Brand Have A Jingle?

Watch video below to see the world premier of my new Daily Flip jingle!

I’ve always wanted a cheesy jingle. You know, like the ones you see on late night TV from the used car salesman in your town? Or the windows/garage door/plumber, etc…? You know what I’m talking about. They produce these seemingly low-quality, yet, extremely catchy jingles that they run on radio and TV over, and over, and over… Until it’s hammered into your brain. Hey, it works….
Original Source: www.jimkukral.com

18 March, 2008| Marketing, advertising... | Comments (0) @ 9:17

Who Needs a Movie?

Want a compelling video? Call Fred and Sharon and let their boundless enthusiasm be your guide.

hat tip to Ann Handley

18 March, 2008| Marketing, advertising... | Comments (0) @ 7:59

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