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- Seth Godin: Why Bother Having a Resume?
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Great people, says Seth Godin shouldn’t have a resume. “I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all.Great jobs, world class jobs, jobs people kill for… those jobs don’t get filled by people emailing in resumes. Ever.” …
Original Source
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 23:16
- Pink rain?
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Italian news paper gazzetta dello sport is known for the slightly pink or rose color of their news paper, and in a recent guerrilla marketing stunt they “painted” the city of Milan pink….
Original Source: blog.guerrillacomm.com
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 21:29
- Top Bloggers Essential Research Tools - How Amy Gahran Maintains Info-Provocateur Status
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Like many conversational marketing consultants, Amy Gahran wears a whole closet full of hats. Besides consulting, Gahran edits Poynter’s group weblog E-Media Tidbits, and the weblogs Contentious.com …
Fuente Original
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 21:06
- Ypulse Essentials: Pussycat Lingerie, Thumb Wrestling, Honesty Box
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Remember Miss O & Friends? (the tween girl site founded by now 19-year-old Juliette Brindak? They tell me that Procter & Gamble is their single largest investor and mentioned their stuff will be in Target stores later this year. According to CosmoGIRL! the company is now valued at $15 million)
…
Original Source: ypulse.com
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 20:35
- NYC Internet Week is June 3-10
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Mayor Bloomberg has issued an official proclamation naming June 3 - 10th New York City Internet Week - and so far it looks like it’ll be the suits’ version of Austin’s uber-cool South by Southwest(SxSW). All content copyright B.L. Ochman, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution:
By B.L. Ochman,
What’s Next Blog,
and a link to the post…
Fuente Original
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 18:23
- Ypulse Guest Post: Three Teen TV Premieres
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Today’s Ypulse Guest Post is from teen TV junkie and former Ypulse contributing editor Jennifer Waits. If you work in youth media or marketing and have an idea for a Ypulse Guest Post, just email me with your idea. Teen TV Premieres: ‘High School Confidential,’ ‘America’s Prom Queen’ and ‘Greek’
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 17:42
- Ideas That Matter: What’s in a Name?
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The words we use can evoke unintended responses, perhaps because of the listener’s pre-conceived notions or past experiences. For example, some clients might have good reason to react negatively to the word "consultant."
In a Management Consulting News interview, I talked to author and marketing expert, Jeffrey Fox, about how consultants describe themselves. Fox had this to say:
…
Original Source
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 16:58
- Why You Should Optimize ALL of Your Website Content
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Great article today by ClickZ’s Julie Batten about Google’s changing SERPs (search engine results pages) — “What Google SERP Changes Mean to Marketers.”
Because Google is now indexing all types of content, plus incorporating its search box, it’s becoming harder for companies to rank “above the fold” on the SERP.
In her article, Julie writes:
Maybe these extra […]…
Original Source: marcom-writer-blog.com
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 16:25
- Advertising is like a cult
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“but not like a cult in a bad way or anything like that, like a uh, good cult.” The Mentorship do their best Tom Cruise impressions talking about something that they say is different from traditional advertising internships (though they fail to explain how - I had live briefs and real clients at my ad school already, and every day on my internships, plus senior creatives watching over me specifically… and I even got paid a wee sum of money.. so what’s the difference guys?)
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Original Source
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 15:58
- Marketing Directors Summit debates strategic issues facing Marketing professionals
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The Eighth Annual Marketing Directors Summit reveals key insights into tomorrow’s business environment as organisations look to regain control
London, 17 March, 2008: The Eighth Annual Marketing Directors’ Summit, run by Economist Conferences, has revealed a number of key marketing insights as the UK’s marketing professionals debated how globalisation and technology, convergence and interactivity, will become the driving forces throughout the industry.
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Original Source: commercial-archive.com
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 15:40
- Seth Godin: Why Bother Having a Resume?
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Great people, says Seth Godin shouldn’t have a resume. “I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all.
Great jobs, world class jobs, jobs people kill for… those jobs don’t get filled by people emailing in resumes. Ever.” …
Fuente Original
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 15:16
- Advertising comes to Goa - Goafest spots
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“Circumstances are conspiring to create a catastrophe of colossal proportions! A Caucasian colleague of mine who was cavorting in the sea has been cloaked by the cruel convulsions of the choppy sea, and unless you make a concerted charge right now the countenance of my colleague could be clouded by the specter of calamity and it could be…”
oh bother I can’t even hear all the words he’s saying! How the actor managed to memorize this I’ll never know.
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Original Source
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 14:51
- Are you curious?
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More than once during my stay in Austin last week, I had someone tell me that they were worried that blogs and social media had passed them by. They feared that everyone they encountered knew more about these tools than they did, which made them helplessly behind.I…
Original Source: feeds.feedburner.com/TheViralGarden
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 14:27
- Link Lust: Cadbury hara-kiri eggs, the death of firebrand, and shoot the blog.
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Sean Carton muses over the death of Firebrand in Wake up! Consumers don’t like to watch ads! - he almost nails it. I don’t think firebrand failed only because most normal people aren’t as ad-addicted as we are - there are plenty of long-term adgrunts around here who don’t work in advertising and do like ads. The execution had a lot to do with it, all flash, no content, big fanfare and all will set anyone up for a big fall. That, and, well they forgot to call me.
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Original Source
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 14:07
- Portugal Red Cross - Tornado - print
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Red Cross, Agency: MSTF Partners
Kudos:
Aaron Padin, Illustrator
Aaron Padin, Senior Digital Art Director
Lourenço Thomaz / Susana Sequeira, Creative Director
Maria João Andrade, Art Director
…
Original Source: commercial-archive.com
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 13:46
- DuPont’s Teflon does not want to go the way of Hoover - C&D’s Swedish bloggers for speaking Swedish.
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This is all getting a little silly.
Dupont has been sending out cease and desist letters to Swedish bloggers who have the domains Teflonminne.org and now Teflonminne.se - in the latter link you can read PDF’s from Dupont linked at the bottom of his post (see Hotbrevet, Bilaga 1, Bilaga 2.) A…
Original Source
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 13:12
- Gasser Wurstel - Winston/Jr. (2008) Print (Italy)
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Photographer Winkler +Noah recently completed a campaign for Gasser Wurstel. Working with Art Director Cristina Baccelli and Copywriter Sara Ermoli of TBWA Italy, they created this “smoking man” campaign (no, sadly it doesn’t have that fella from the X-Files in it). read more…
Original Source
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 12:44
- The Problem With Stage-Gate Process With Experience Innovation
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by: Idris Mootee I have some interesting discussion on stage-gate process here in Chicago and the current paradigm of product design and development. A lot of people mixed product development process with innovation process. It is fundamentally two different things.
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Original Source: feeds.futurelab.net
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 11:15
- Why You Should Optimize ALL of Your Website Content
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Great article today by ClickZ’s Julie Batten about Google’s changing SERPs (search engine results pages) — “What Google SERP Changes Mean to Marketers.”
Because Google is now indexing all types of content, plus incorporating its search box, it’s becoming harder for companies to rank “above the fold” on the SERP.
In her article, Julie writes:
Maybe these extra […]…
Fuente Original
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 8:25
- Vanity Search Tips
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Every day I go on the Internet and perform vanity searches on my name, or my brands, or my competitor’s names. Why? Because I like to see what people are saying about me and my stuff, and I also like to keep up with what people are saying about my competitors and the things I like. This is called vanity searching.
The video below talks about the ways I do vanity searches, and more about why should be doing the same. At the end of the day, regardless of who you are, others will be talking about you online. Would you prefer to just let them talk about you and you not know? Or would you rather monitor what they are saying and heck, maybe even learn from it and contribute to it? You know the answer to that. Watch the video below.
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Original Source: www.jimkukral.com
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17 March, 2008| Marketing, advertising... |
Comments (0) @ 8:21
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