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Virgin Mobile Spitzer Ad - Tasteless? Yes. Crass? For Sure. Effective? You Bet

Heidi Skinner calls Virgin Mobile the poster child for quick reactions because of this ad which hit two Toronto dailies (dead tree editions) the day after Eliot Spitzer resigned as Governor of New York. “I’m tired of being treated like a number.” The ad goes on to say, “…you’re more than just a number. When you call us we’ll treat you like a person, not a client. Whether you’re #9 or #900, you’ll get hooked up with somebody who’ll finally treat you just how you want to be treated.” …
Original Source: www.whatsnextblog.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 22:11

Ypulse Essentials: Paris Searches For New BFF, Screen Time, Hire Gen Y & Their Friends

Snoop (the teen years - new animated show coming to Comedy Central. I’m scared. But maybe more scared by Paris Hilton’s new MTV series …
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14 March, 2008| Marketing, advertising... | Comments (0) @ 20:21

Quick 2008 Ypulse National Mashup Update

If any of you are on our email list, we had a typo on the date of this year’s conference — it’s not June, it’s July 14th and 15th. You can check out the press release online here.

Also, after yesterday’s post, Aria Finger, the dynamic CMO of Do Something, offered to host/moderate our new fourth pre-conference: “Building A Youth Movement.” This will replace the “Case Study Slam.” Alli Decker, our Ypulse Books editor, will host/moderate our “Ypulse Books Publishing Mashup” pre-conference. And, John Davison, of W…
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14 March, 2008| Marketing, advertising... | Comments (0) @ 19:51

Banning Anonymous Comments Isn’t The Answer

I stumbled across this Media Post (reg. required) article about how lawmakers (who obviously don’t get “the internets”) are attempting to address the cyberbulling issue by proposing legislation that ban anonymous commenting. From the article:

In the latest example, Kentucky state legislator Tim Couch has proposed a bill that would ban anonymous comments on boards or message boards. Among other provisions, the act, introduced this month, would demand that operators of blogs or message boards require commenters to register their names, addresses and e-mail addresses.
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14 March, 2008| Marketing, advertising... | Comments (0) @ 18:28

Review Review: ‘A Little Friendly Advice’ by Siobhan Vivian

In ‘Review Review’ we’ll spotlight one book and while we won’t review it ourselves, save the occasional, “It’s great. Loved it. Yay! ” comments, we’ll provide you with a round-up of some of the reviews available online and around the blogosphere.

Last night I attended a reading and book signing at the new B…
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14 March, 2008| Marketing, advertising... | Comments (0) @ 18:28

Virgin Mobile Capitalizes on Spitzer Scandal

Via Engadget
Actual ad which will run in Toronto newspapers. The text reads:

“At Virgin Mobile, you’re more than just a number. When you call us we’ll treat you like a person, not a client. Whether you’re #9 or #900, you’ll get hooked up with somebody who’ll finally treat you just how you want to be treated.”
…
Original Source

14 March, 2008| Marketing, advertising... | Comments (0) @ 17:06

Sharp knives cut perfectly - so it is "the perfect cut". Ambient posters, China.

OMG stunning!
To advertise their sharp knives, the brand name which I can not read (is it “long term”?) and ad agency “invisible”, guangzhou cut really intricate motifs in thick paper posters and hung them in appropriate places.
A door God, a few lucky fish and a gorgeous looking vase inside.
Who said Chinese advertising was naive? This is fantastic! I want some!
…
Original Source: commercial-archive.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 14:47

“The Buck Stops Here” Customer Service

Took my car in for service this morning.
On the service counter I noticed a flyer and a red phone.
The flyer read (going from memory), “The Buck Stops Here. Should you have any problems with your experience, use the red phone to contact Fred [dealership owner] directly.”
I laughed and said to my service guy, “Does […]…
Original Source: marcom-writer-blog.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 14:32

Virgin Mobile Spitzer Ad - Tasteless? Yes. Crass? For Sure. Effective? You Bet

14 March, 2008| Marketing, advertising... | Comments (0) @ 14:11

What type are you? And which types will live happily ever after?

At extensis typecaster you can mix and match your fonts to see who might hit it off in a little TV show thingie - and try and suss out which font you are. No matter how many times I took the quiz, I ended up stencil. Ack! This thing would have been so much better if there was a choice of non-insulting fonts as the characters. Ok, fess up, who here got Comic Sans as their type? Anyone? Bueller? Hahaha *points and laughs* I…
Original Source: blog.extensis.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 13:48

K-fee Coffeine Drink - Speed bumps Ambient - Germany

Jung von Matt/Elbe, Hamburg wanted to not just talk about how awake k-fee Caffeine Drink makes you feel, but to actually “wake people up” direct, straightforward way. “Sleeping policemen” were made to look like K-fee cans. As a result, cyclists bumping over those things would wake up, and notice the cans. The target group - young people - are far more likely to ride fast across these things thus getting the extra bumpy-ride.
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Original Source: commercial-archive.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 13:25

DefeaTB - Airborne - Philippines

Dentsu Philippines did this poster for DefeaTB to remind people that tuberculosis is an airborne disease and adults are the ones who transmit the disease to children.
Mike Calaquian (Creative Director and Art Director)
Sandy Floria (Art Director)
Reno Maniquis (Art Director)
Keena Jauregui (Copywriter)
…
Original Source: commercial-archive.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 12:23

The new ad-tactic - Christvertising. "If the guy above loves your product, so will people"

Holy wtf, the christians have caught on to the hype, learned a few buzzwords and invented a few more and now there’s Christvertising where prayer can make your product be positioned in a positive light in the eyes of that guy in the sky. If he likes it, everyone else will. Talk about the great influencer, right?
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Original Source

14 March, 2008| Marketing, advertising... | Comments (0) @ 12:14

Scream TV - Comfeze diapers - (2008) :30 (Canada)

How to you sell a scary TV channel? Do a diaper ad, but with adults of course!
Radke Film Group Director Craig Brownrigg said “The key was making this spot as authentic to kids diaper commercials as possible and then just put in old guys where the babies were.” Ah, that simple huh?
r…
Original Source: commercial-archive.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 12:03

TVNZ American Psycho - with a picture of Bush. Billboard, New Zealand

Saatchi & Saatchi in promotes the TVNZ premiere of cult thriller, American Psycho by showing a photograph of “a real American Psycho”.
Ad Agency : Saatchi & Saatchi New Zealand
Mike O’Sullivan, Executive Creative Director
Tim Howman, Art Director
Bex Radford, Copywriter
Group Account Director: Sonya Berrigan…
Original Source: commercial-archive.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 11:39

Just how innovative is the most prestigious credit card in the world?

by: Dominic Basulto

…
Original Source: endlessinnovation.typepad.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 11:35

Copywriting for Guys: Keep it Simple

by: Roger Dooley
Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females. Researchers at Northwestern University and the University of Haifa have found that there are provable biological differences in the way that boys and girls process language in their brains.
…
Original Source: feeds.futurelab.net

14 March, 2008| Marketing, advertising... | Comments (0) @ 11:30

Serious Games Dealing With Real-World Ethics & Finance

by: Eliane Alhadeff
DELOITTE & TOUCHE USA HAS partnered with BrandGames to bring business education up to speed, with The Virtual Team Challenge for High Schools (VTCHS) Event–an online simulator that lets teens learn business best practices and deal with real-world ethical and financial situations. …
Original Source: feeds.futurelab.net

14 March, 2008| Marketing, advertising... | Comments (0) @ 11:20

My New Headset, YouTube Tips & Geek Podcasts

Here’s another “long form” Daily Flip video. The first one, “What’s your passion?” got some good reviews, so I figured I’d try another one. However, this one is a bit shorter and has more of a set focus.
I picked three topics for this show. Those are… 1. My new S…
Original Source: www.jimkukral.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 8:11

Military Stories

At the festival Mena Cristal Awards 2008 the agency Leo Burnett Beirut won Corporate Cristal for the commercial “Tribute to the Lebanesse Army”:

Hmmm, nice commercial, but we still remember the “Thank you !” by Budweiser
…
Original Source: commercial-archive.com

14 March, 2008| Marketing, advertising... | Comments (0) @ 7:27

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