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Pilgrim Picky Goodness, March 12

Hm… that title might’ve sounded better in my head. . . . Regardless, today we’ve got so many good stories and so little time that Pilgrim’s Picks and Linky Goodness have teamed up to keep you on top of the news!

Some places will just do anything for a little publicity: Nanaimo, BC is “Google Earth Town”. We’re talking about some serious integration here.

Original Source: www.marketingpilgrim.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 21:57
Google Category Exclusions - Extra Categories

You might have noticed Google’s recent announcement regarding support for category exclusions within content campaigns.
This announcement basically said that you have two new ways to exclude sites from your content campaign, the “Topics” and “Page Types” tools.
The Topics exclusion tool provides you the ability to exclude your ads from pages displaying information on certain types of topics like Death & tragedy and Juvenile, gross & bizarre content.

Original Source: www.marketingpilgrim.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 21:36
Ypulse Essentials: Utility Rules On Teen Phones, Teen News On Alltop, The Jellybeats

Square PegsMy next DVD purchase (”Square Pegs”!) (Entertainment Weekly)

- UK drama “Skins” goes mobile (on a mobile social network called WeGlu. Plus s…
Original Source: ypulse.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 21:17
Yahoo Going for OpenSocial?

It seems like an innocuous enough idea at first: Yahoo’s making moves as if to join the OpenSocial initiative of standardized APIs for social network developer/3rd party apps. And then we think about it: OpenSocial is Google’s baby.
Yahoo’s current official comment, of course, isn’t very informative:

Yahoo has a rich history of supporting open standards, such as OpenID and Apache Hadoop, as we believe industry collaboration is beneficial to the developer community and the Web as a whole. While we are evaluating OpenSocial as an emerging standard, we do not comment on speculation or rumors.

Original Source: www.marketingpilgrim.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 21:13
I’m Drowning…

I’m drowning in information glut. Between email, profiles on three social networking sites, Twitter, 200+ feeds on Bloglines and my inability to consume and synthesize it all, I feel like I’m drowning. When I see people posting their own videos, podcasts, etc., I feel like I’m not doing enough just posting text and links. At the same time, my work life balance is well, non-existent. Would love to hear suggestions from other entrepreneur/readers on how to manage the info glut, freeing up time to do more and maintain some semblance of balance…Is it possible?

Original Source


  12 March, 2008| Marketing, advertising... | Comments (0) @ 21:10
self-replicate

0803selfreplicate001.jpg[Cartoon now owned by Julio Fernandez.]

Original Source: www.gapingvoid.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 19:27
answers [oracle card]

0803oracle001.jpg[Cartoon drawn on Julio Fernandez’s business card.]…
Original Source


  12 March, 2008| Marketing, advertising... | Comments (0) @ 19:24
PSFK Conference New York Speaker Grant McCracken

grant McCrackenWe’re pleased to have one of our favorite cultural critics, Grant McCracken, speaking at PSFK Conference New York. McCracken is an academic by trade, but is kind enough to share his insights on contemporary culture, media, and technology on his blog C…
Original Source: www.psfk.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 19:16
The 2008 Ypulse National Mashup Keynotes

Ypulse 2008 National MashupWe are in full on planning mode for our second annual 2008 Ypulse National Mashup July 14-15 in San Francisco this summer. Fuse has signed on as our anchor sponsor for this year and next year’s event! Last year we had over 350 attendees on site and we hope to grow that number a lot this time around. In addition to the best in-person networking you will find at any “youth marketing” event as well as extremely affordable prices that include a realistic non-profit rate, you get:

Original Source


  12 March, 2008| Marketing, advertising... | Comments (0) @ 18:56
Advertise On Ypulse Books

We launched our new Ypulse Books coverage written by Alli a couple of months ago in response to what our readers told us they wanted to see more of on Ypulse. We want to continue this coverage and ideally launch Ypulse Books as a separate channel on the site, but we can’t do this without some sponsor/advertiser support. If you work in book publishing or for a movie or television studio that is adapting books to screen, or for a toy company with characters based on children’s books or YA fiction, please consider advertising. Ypulse readers are influential media and marketing professionals who create buzz — many also happen to be parents of tweens and teens who buy books for their kids. We also have a sizable number of librarians and youth workers who will recommend or order books for teens. We have lots of interesting sponsorship options for the channel and the Ypulse Books pre-conference session at the 2008 Mashup this year. If you want more information on how to support this effort, please e…
Original Source


  12 March, 2008| Marketing, advertising... | Comments (0) @ 18:43
Ypulse Book Essentials: ‘Ridiculous Hilarious,’ ‘Bone,’ Library Hater

Ridiculous.jpgRidiculous Hilarious Terrible Cool (Documentary style YA…looks cool.) (Bookslut)

- Jeff Smith’s Bone (The indie graphic novel series has been bought by WB and is headed to the big screen.) (Hollywood Reporter)

Original Source


  12 March, 2008| Marketing, advertising... | Comments (0) @ 18:35
Art Battles

artbattle2.jpegWith Banksy’s notoriety and unpunished work appreciating, forums for no-consequence street art are becoming more and more necessary. Helping to bring graffiti artists out of the shadows, Sean Bono started A…
Original Source: www.psfk.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 18:30
back in alpine, texas

SXSWpanel003.jpg[Me wearing my “thug hat” at the very groovy “Marketing without Marketing” panel Dave Parmet put together for SXSW. Details here. Nice to see Tara Hunt et al in such excellent form].

I got back to Alpine, Texas late last night utterly exhausted, but woke up this morning totally feeling like a million dollars, very glad to be back.

Original Source: www.gapingvoid.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 18:18
Benetton Gets In On Micro-Lending

birimaThe United Colors of Benetton has teamed up with Senegalese singer Youssou N’Dour for a global campaign in support of B…
Original Source: www.psfk.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 18:16
Page to Screen: ‘Paranoid Park’ Meets Neorealistic Skater Flick

Paranoid ParkA few months ago I wrote about a made-over and re-released book,Girl by Blake Nelson. Well, I’m back on the Blake Nelson bottle and this time it’s with Paranoid Park. Published in 2006, it was recently made into movie and premiered this week. The film, directed by G…
Original Source


  12 March, 2008| Marketing, advertising... | Comments (0) @ 17:59
Handing YouTube Over to You

Last night came a somewhat exciting announcement by YouTube: the online video mecca has released a set of new open APIs along with other features that position itself as “an open, general purpose, video services platform, available for use by just about any third-party website, desktop application, or consumer device.” Website developers can now upload videos directly to YouTube, as well as allow their visitors to rate, comment, and post video responses directly from their site (no need to be redirected to YouTube.com). The expansion of its APIs also means developers can create video-players that are free of YouTube’s stylization and formatting (in essence, allowing them to create their own, personalized YouTubes).

Original Source: feeds.feedburner.com/psfk


  12 March, 2008| Marketing, advertising... | Comments (0) @ 16:36
Link lust: The Abercrombie & Fitch Emergency Department, iphone.de and bad video ads.

The new Abercrombie & Fitch children’s hospital they got name it in exchange for a $10 million donation.
“It is troubling that a children’s hospital would name its emergency room after a company that routinely relies on highly sexualized marketing to target teens and preteens,” the members of the coalition wrote in a letter that was sent on Tuesday to the hospital’s office in Columbus, Ohio.

Original Source


  12 March, 2008| Marketing, advertising... | Comments (0) @ 16:05
RCRD LBL Founder Responds To Music Label Doubts Over Brand Relationships

This post on Valleywag made us reach out to Peter Rojas of RCRD LBL and ask him for his reaction to a panel at SXSW where the music execs seem to be rejecting online marketing and relations between music makers and brands. Valleywag reports:

Original Source: feeds.feedburner.com/psfk


  12 March, 2008| Marketing, advertising... | Comments (0) @ 15:58
Could you see Google AdWords and other PPC ads with your name in the title?

How would you like to be doing a Google search and suddenly realize the ads are not just targeted to the search…. but actually have your Google account username right in the AdWords ad title, dynamically targeted to your name?

Well, this could potentially become a reality, according to the New York Times Bits blog.
Google told […]…
Original Source: www.jensense.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 15:38
Nokia’s Nod to Feng Shui in the Asian Market

Nokia Feng ShuiNokia has done a great job localizing in Asia and in China, specifically. Gang Lu points us to their newest localization effort: a piece of freely downloadable software that is used to predict and recommend your feng “situation.” For the unfamiliar, f…
Original Source: www.psfk.com


  12 March, 2008| Marketing, advertising... | Comments (0) @ 15:25
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