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I’ve been on a speaking tour this week discussing the value of business blogging to non-bloggers. One issue that seems to stump newbies is figuring out what’s worth blogging about.

The first place I’d look for inspiration is your sent emails folder. Scanning through a few dozen emails will surely uncover some emails were you’ve offered advice to clients. Think about how you’d describe the advice you offered in a conversation with a friend.
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8 March, 2008| Marketing, advertising... | Comments (0) @ 23:20

Staying on the cutting edge: OpenID for bloggers

The following post on OpenID was submitted by Yunching from YC’s Ramblings.
Undoubtedly you’ve seen the icon shown here appear in the comments section of many Blogger, Wordpress, LiveJournal, and MovableType blogs recently. What it means: “this site is OpenID enabled”. In case you’ve missed all the news buzz on it, OpenID is the up-and-coming universal login technology, bound to become as ubiquitous as email.
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Original Source: www.problogger.net

8 March, 2008| Marketing, advertising... | Comments (0) @ 20:28

Help me name my next book?

I’m writing a book on my approach to building a business with referrals as the primary marketing strategy. I post on the topic of referrals more than any other subject because it is such a strong way for small business owners to grow the business. I’ve found that that while people get that idea, there is a lot of confusion and misinformation about how to actually do it. Hint: It involves more than asking.
So, the subtitle might be something like: “How to be that company that everyone thinks of first.”
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Original Source: feeds.feedburner.com/ducttapemarketing

8 March, 2008| Marketing, advertising... | Comments (0) @ 20:18

Weird dreams

Years ago, when I saw the first Will It Blend video, I thought it was a hoot. And I dreamed of one day, perhaps, just maybe, appearing in one.

Well, that day has come. Thanks, George. Nice work, Kels.

8 March, 2008| Marketing, advertising... | Comments (0) admin @ 20:11

Newbie Guide to Google Reader and More

Google Reader is an RSS reader that allows you to subscribe to and read RSS feeds (blogs) in one place. There are lots of ways to do this, but I like the way Google Reader has grown. (really nice iPhone interface on the mobile site too.)
My advice to anyone who wants to be better marketer is to read - lots - Google Reader makes it easy and automatic - a big plus for the time strapped small business marketer.
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Original Source: feeds.feedburner.com/ducttapemarketing

8 March, 2008| Marketing, advertising... | Comments (0) @ 19:56

Capture the Mind. Win the Day.

In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast. This is an excerpt of their article The Brand Positioning Era Cometh.Remember the Mind Is a Memory Bank
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Original Source: feeds.feedburner.com/BrandingStrategyInsider

8 March, 2008| Marketing, advertising... | Comments (0) @ 18:28

Five Star Reviews for Radically Transparent

R…
Original Source: www.marketingpilgrim.com

8 March, 2008| Marketing, advertising... | Comments (0) @ 16:33

drawing cartoons at sxsw

[Valleywag blogged this Hughcard yesterday. Rock on.]

I’m blogging this from the Bloghouse here at SXSW Interactive.

Come on by and I’ll draw you an original “Hughcard”.
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Original Source

8 March, 2008| Marketing, advertising... | Comments (0) @ 16:24

YouTube’s New #1 Video: The Unprecedented Rise and the Mobocracy that Led to its Fall

Posted by Danny DoverOn March 04, 2008, the internet community saw the culmination of the world’s most successful video marketing campaign. With 80 million views in 2 months, Clarus Bartel’s homemade music video dethroned the Evolution of Dance as the most viewed video of all time on YouTube. This simplistic video shook the YouTube community and unveiled the fundamental flaws in the worlds biggest video platform.
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8 March, 2008| Marketing, advertising... | Comments (0) @ 16:05

YouTube’s New #1 Video: The Unprecedented Rise and the Mobocracy that Led to its Fall.

8 March, 2008| Marketing, advertising... | Comments (0) @ 16:05

What will you be doing 3 weeks from today? I know!

You are going to be buying a copy of Age of Conversation from Amazon.com to support the Social Media Bum Rush!

We have finally overcome the litany of issues plaguing the retail distribution of T…
Original Source: www.drewsmarketingminute.com

8 March, 2008| Marketing, advertising... | Comments (0) @ 15:35

links for 2008-03-08

Creating a Firefox sidebar - MDC
This article describes how to create a registered sidebar for Firefox 2 or greater. See the references section for information on creating extension in earlier browsers.
(tags: code firefox h…
Original Source: feeds.feedburner.com/DouglasKarr

8 March, 2008| Marketing, advertising... | Comments (0) @ 15:29

Adrants Rawked by SXSW…And It’s Only the First Day

The uber-conference/festival South by Southwest kicked off Friday and it’s very, very different than your average advertising conference mostly because, well, it’s not really about advertising….
Original Source

8 March, 2008| Marketing, advertising... | Comments (0) @ 15:08

How to Deal with Blog Hecklers

The following post on dealing with blog hecklers was submitted by Jonathan Fields.
I was only a few weeks into my blogging adventure when I took my first very public thrashing at the feet of another much more established blogger. I’d written a round-up column, featuring insights from a wide variety of t…
Original Source: www.problogger.net

8 March, 2008| Marketing, advertising... | Comments (0) @ 13:51

Online Reputation Management: Living Radically Transparent with Andy Beal & Dr. Judy Strauss

In the film Hollywoodland, Adrien Brody plays a private eye tasked with determining whether TV star George Reeves, famous for playing Superman, did indeed commit suicide or, as his mother suspects was murdered. Brody’s character remarks that if the biggest headlines are insisting that Reeves’ case is indeed closed, the only way to reopen it is to sway public opinion to the mother’s side by manufacturing their own headlines, simply too large to ignore.
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Original Source: www.toprankblog.com

8 March, 2008| Marketing, advertising... | Comments (0) @ 12:55

SOCIAL MEDIA AND SOCIAL NETWORK MARKETING

by: Scott GoodsonEver since the Brian Morrissey, Adweek piece came out last week stating
that “Agencies ‘Don’t Get’ Social Media” there has been heightened
desire by major consumer advertisers to know what social media is, who
is doing it best, and how can they benefit from it.

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Original Source

8 March, 2008| Marketing, advertising... | Comments (0) @ 11:11

Placebos, Price, and Marketing

by: Roger DooleyHot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:
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Original Source: blog.futurelab.net

8 March, 2008| Marketing, advertising... | Comments (0) @ 11:04

Make Games with MS Excel

by: Ilya VedrashkoI wrote about games build in and for MS Excel earlier, and now Gamasutra runs a very detailed feature showing some of the hidden powers of the office application:

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Original Source: feeds.futurelab.net

8 March, 2008| Marketing, advertising... | Comments (0) @ 10:51

WWF - Burning Panda Beamvertising - (2008) :60 (Denmark)

Beamvertising: Burning Panda
To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People and WWF have projected a giant panda in flames racing across the Copenhagen cityscape.
read more…
Original Source: commercial-archive.com

8 March, 2008| Marketing, advertising... | Comments (0) @ 10:47

Obama really really really wants to be President.

Obama is getting a little desperate, judging by the fact that he’s now advertising in Canada.
An election sign with a difference is making drivers on the Pat Bay Highway wonder if they missed the border.
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Original Source

8 March, 2008| Marketing, advertising... | Comments (0) @ 9:35

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