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This is Kevin Kelly’s best riff of the year, and that’s saying an enormous amount. Go read it!

Some people will read this and immediately understand. Others will read it and start waffling over the meaning of “true.” My expansion: you need to alter what you do and how you do it so that 1,000 true fans is sufficient to make you very happy….
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4 March, 2008| Marketing, advertising... | Comments (0) @ 23:02

Daily Search Forum Recap: March 4, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

4 March, 2008| Marketing, advertising... | Comments (0) @ 23:00

Nielsen’s BlogPulse Down

Nielsen’s blog tracking service BlogPulse.com looks like a cash-parked domain today. Did the domain get expired and then renewed? (the expiration date now is March 6, 2009)….
Original Source

4 March, 2008| Marketing, advertising... | Comments (0) @ 22:57

Cross Country Time Lapse With The Gondry Brothers

Always a sucker for good time lapse videos, this inspiring video by the Gondry brothers (yes, Michel has a brother - a video editor) for French electronica artist, Lacquer, makes us just want to hop in a car, throw on some tunes, and hit the road. Shot from the back seat of a convertible, the video takes the viewer coast to coast capturing some spectacular scenery.

[via G…
Original Source: feeds.feedburner.com/psfk

4 March, 2008| Marketing, advertising... | Comments (0) @ 22:24

10 Reasons to Attend SMX Social Media - Register Before March 15 and Save!

Early bird registration for Search Marketing Expo - SMX Social Media in Long Beach, CA ends March 15. Register today and you’ll pay only $1195 for all the sessions, keynotes, networking and parties. Space is limited so secure your spot now.

This West Coast version of S…
Original Source

4 March, 2008| Marketing, advertising... | Comments (0) @ 22:23

Why Is Preemptive Reputation Management So Difficult?

Posted by Jane CoplandI remember the first time I heard about someone ending a relationship via email. It was a long time ago (like, in the nineties) and possibly in the days before I had an email account of my own. Everyone was shocked at how someone could bring themselves to do something like that online. Now, such a break-up would constitute a gross lack of inventiveness.
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Original Source: feeds.feedburner.com/seomoz

4 March, 2008| Marketing, advertising... | Comments (0) @ 22:12

Apparently, I invented the Everything Bagel

Go figure.

Today’s New Yorker reports that Dave Gussin invented the everything bagel in 1980.

Unfortunately for Dave, I worked in a bagel factory in 1977. I broke my finger and was almost killed (really) by a giant bagel mixer. Long, sad, noisy story.

When I wasn’t injured, I was busy baking bagels. Including the everything bagel. (We also made blueberry bagels, which are as bad as you imagine that they are, and green ones for St. Patrick’s Day). Since it’s being reported on the Internet, it must be true. Thank me the next time you’ve got seeds stuck in your teeth….
Original Source

4 March, 2008| Marketing, advertising... | Comments (0) @ 22:12

Pitchfork to Launch Online TV

Today, online music hub Pitchfork Media announced the upcoming launch of their new music-oriented online TV channel, Pitchfork.tv,…
Original Source: www.psfk.com

4 March, 2008| Marketing, advertising... | Comments (0) @ 22:03

Ask Laying off Workers, Search?

As we mentioned yesterday, Ask.com has announced layoffs. Today they’ve said they’ll be “downsizing” 40 people, or 8% of their workforce. Meanwhile, despite yesterday’s reports that they’ll keep their search engine and Teoma, today that looks to be in doubt.
New CEO Jim Safka a…
Original Source: www.marketingpilgrim.com

4 March, 2008| Marketing, advertising... | Comments (0) @ 22:00

Affiliate Marketing Is A Lifestyle Choice - Response To Jason Calacanis

Last week at the Affiliate Summit event in Las Vegas I had the pleasure of introducing Jason Calacanis as the keynote speaker. While I wasn’t sure what Jason was going to say exactly, I was sure that he was going to say something that would get the industry talking.

I was right. Here’s some links to catch you up on reading. T…
Original Source: www.jimkukral.com

4 March, 2008| Marketing, advertising... | Comments (0) @ 21:52

Text and Data Mining - Anderson Analytics

Anderson Analytics mines large amounts of text — consumer surveys, call center logs — and fishes out insights: “We use state of the art natural language processing software which combines linguistics, statistics, and machine learning to code and classify text data. We can then apply data mining and other analytical techniques to uncover the hidden value of this information or link it with other sources. T…
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology

4 March, 2008| Marketing, advertising... | Comments (0) @ 21:44

Should Search Engines Do More about Malware?

Last month, Google released a report stating that 1.3% of search queries returned “malicious” results, which included malware. Many people took this as reason to panic and immediately asked “Why aren’t they doing something about this?” (I would interject here that if 98.7% of search queries return only safe results, it would seem that they h…
Original Source: www.marketingpilgrim.com

4 March, 2008| Marketing, advertising... | Comments (0) @ 21:40

NXT Packaging Lights Up

NXT blog comment: “hahaha holy crap. never thought my bathroom wud be trippy.”A s…
Original Source: bp2.blogger.com/_XJseql2u5l0/R82-BT_-Dc

4 March, 2008| Marketing, advertising... | Comments (0) @ 21:35

Google Tests Additional Search Box Within Search Results

Tamar tipped me off to people seeing secondary search boxes in the Google search results. I see them myself now. For example a search on amazon returns this search box directly under the snippet but above the URL, here is a picture:

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Original Source: farm4.static.flickr.com

4 March, 2008| Marketing, advertising... | Comments (0) @ 21:29

SearchCap: The Day In Search, March 4, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

IAC Cuts 8% Of Ask.com & Kills Search EngineIAC’s Ask.com to Cut Staff, Outlines New Search Strategy from the Wall Street Journal reports IAC has cut 8% of Ask.com’s workforce, by letting go 40 people. Not only that, the Wall Street Journal says IAC is changing the strategy of the search engine to “focus to better answering search…
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Original Source

4 March, 2008| Marketing, advertising... | Comments (0) @ 21:23

Beware of possible ‘Nigerian*’ Online Advertising Fraud

Tony Hung has a post that is worth keeping in mind if you are approached by someone wanting to place display or text advertising on your blog - it looks like Nigerian Email Scammers are targeting site owners with offers to buy advertising. They send them a check (a bad one) as payment that is for an amount higher than the agreed value of the deal and when they ask for a refund the site owner is left out of pocket. Tony has the f…
Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

4 March, 2008| Marketing, advertising... | Comments (0) @ 21:16

Search Illustrated: Building Trust Through Search Marketing

Search marketers know it’s important to optimize company websites in order to be found on search engines. But, customers’ trust can be grown through so many additional avenues. Today’s infographic demonstrates how various SEM tactics—in addition to just SEO—allow buyers to find out about products, not only on companies’ websites but also on other popular sites throughout the web.
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Original Source

4 March, 2008| Marketing, advertising... | Comments (0) @ 20:36

Does your highest CTR AdSense ad unit have the best spot for revenue?

AdSense Optimization Bootcamp Tip #2
If you are a publisher who has multiple ad units on a page, whether it is because of personal preference or simply because it is a long content-heavy page, you need to make sure your placement isn’t leaving revenue on the table. Time and time again I have helped clients optimize their AdSense ads, only to discover they had the highest paying ads are showing in the lower CTR ad units… meaning that the ad unit that has the most clicks by visitors is showing l…
Original Source: www.jensense.com

4 March, 2008| Marketing, advertising... | Comments (0) @ 20:24

Schweppes - Slow motion burst - (2008) :90 (Australia)

Agency : George Patterson Y&R, Melbourne
Titled ‘Burst’ the campaign uses super-slow motion cameras to capture and bring to life Schweppes iconic branding, Schweppervescense - at 10,000 frames per second. Shot in Victoria, the campaign features stunning imagery of local surrounds including the Manchester Unity building, Little Collins Street and the Otway National Park. The result is a brave and bold departure from Cadbury Schweppes’ traditional advertising for its range of mixers, lemonade and mineral water. George Patterson Y&R CD Ben Coulson said: “It gets pretty interesting when a client asks you to bring to life ‘the feeling of Schweppervescence’. It definitely wasn’t going to be a traditional ad in any way.” Director Garth Davis said: “This campaign is one of those rare gems. It’s not very often in a commercial realm, you can be truly artistic… testament to the strength of the idea and the client’s willingness to make something special (even if a little nervous!).”
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Original Source

4 March, 2008| Marketing, advertising... | Comments (0) @ 20:04

IAC Cuts 8% Of Ask.com & Kills Search Engine

IAC’s Ask.com to Cut Staff, Outlines New Search Strategy from the Wall Street Journal reports IAC has cut 8% of Ask.com’s workforce, by letting go 40 people. Not only that, the Wall Street Journal says IAC is changing the strategy of the search engine to “focus to better answering search queries posed as questions.”

Ask’s new chief executive, Jim Safka said “as we revamped things, we had redundancies,” explaining they “are reorienting the company around” areas they can grow. So instead of building out core technologies to compete in the search space, Ask.com will now go back to their Jeeves stature and become a Q&A engine for married women.
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Original Source

4 March, 2008| Marketing, advertising... | Comments (0) @ 19:55

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