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Daily Search Forum Recap: March 3, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 23:00

Booth Thoughts from Two Mozzers and an Irishman

Posted by rebeccaWith SMX West behind us, I thought it would be interesting to reflect back on something that we hadn’t ever done at any other conference: operate a booth. I have to say that attending a conference when you have a booth is an entirely different experience than attending without one. Below I’ll provide my input, Rand’s thoughts, and some helpful tips from a cranky Irishman who’s had plenty of experience being a booth bum. …
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3 March, 2008| Marketing, advertising... | Comments (0) @ 22:56

Wal-Mart’s Check Out Blog Fails Authenticy Test

Wal-Mart claims that their new employee blog, Check Out, is authentic. Here is an example of why that’s not the case.

Earlier today, I wrote a post about how PR firms game the web for their client’s advantage. The post included a quote from Edelman’s Steve Rubel who said that PR firms had learned from their anti-social uses of social media in the past, and went on to day (first time I’ve used the same quote twice in the same day):
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3 March, 2008| Marketing, advertising... | Comments (0) @ 22:49

Worldwide Coworking at Sunshine Suites

Hardcore freelancers are no longer squatting at Starbucks, opting instead for coworking spaces. These facilities give entrepreneurs an affordable workspace, hyper-flexible arrangements, and a reason to change out of their PJs. We r…
Original Source: www.psfk.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 22:44

Josh Spear Talks to PSFK

Josh Spear is a brand strategist, trend-spotter, blogger, culturepreneur… the list goes on. His unique perspective on digital culture and the changing landscape of media has helped establish him as one-to-watch among his peers, and having already shared his insights with brands like Pepsi, Google, and Virgin, Josh is sure to see his list of onlookers grow. As a panelist at P…
Original Source: www.psfk.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 22:29

Using AdSense image ads to increase revenue

AdSense Optimization Bootcamp Tip # 1
I am a firm believer (with the stats to back it up) that adding a second AdSense placement on a webpage can lead to a loss of revenue, because with lower paying ads in a second ad unit, you can lose revenue per click when someone clicks those second ad placement ads instead of the first. You can make a lot more money with a single well-placed ad unit over having multiple ad units.
The other disadvantage of having multiple ad units is that they can make your site seem very “ad heavy”, something which many people try and avoid. For one, it is not very user-friendly, and when you hit that tipping point of ads vs. content, it can seem more “Made for AdSense”-ish than most prefer, where you want people to click on the ads and not bother with what you have to say.
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Original Source: www.jensense.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 22:25

For the Face of Your Business

As I’ve mentioned a few times recently, the last few months have been a blur of fun projects for really nice people.
Here’s the latest: For the Face of Your Business, a blog I developed for consulting company Caras Training. Caras specializes in training programs for customer-facing employees who interact with the customer primarily by phone such as call center reps, support techs, customer care and telesales. Company founder Ronna Caras started the firm in 1990 to develop and deliver training programs with measurable, sustainable results and a solid return on investment.
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Original Source

3 March, 2008| Marketing, advertising... | Comments (0) @ 22:24

Jack’s For Hillary, Rest of Hollywood’s For Obama, Tilley Tattered

Jack Nicholson’s got a thing for Hilary. And he’s expressing it by using clips from the many movies he’s made over his career….
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3 March, 2008| Marketing, advertising... | Comments (0) @ 22:12

Jack’s For Hilary, Rest of Hollywood’s For Obama, Tilley Tattered

Jack Nicholson’s got a thing for Hilary. And he’s expressing it by using clips from the many movies he’s made over his career….
Original Source

3 March, 2008| Marketing, advertising... | Comments (0) @ 22:12

Linky Goodness, March 3

Only 30 more shopping days until the big day—get your shopping done early this year!

I always like to hear the anti-Chicken Little POV: How The Sky Might Not Be Falling on Paid Search
I think I can safely speak for myself, The Lisa, and 43,000+ members of the official Scrabulous Facebook group when I say that I hope they work something out in the end: W…
Original Source: www.marketingpilgrim.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 21:38

Radiohead Revisited: Nine Inch Nails Selling Album Online

Five months ago, Radiohead released their latest album, In Rainbows, exclusively as a pay-as-you-feel download from their website (well, okay, you could also order it from their website as a discobox edition which came with a bunch of extras and a set price). Since then, we’ve seen a little in the way of digital music sales experimentation.
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Original Source: www.marketingpilgrim.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 21:28

Technorati Planning Ad Network for Bloggers

TechCrunch reported on Friday that blogging social site Technorati is planning an ad network for bloggers.
The news isn’t based on an official announcement, but on insider information—you know, “sources.” TechCrunch doesn’t have much in the way of details in these early stages, but they do say:
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Original Source: www.marketingpilgrim.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 21:12

SearchCap: The Day In Search, March 3, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Yahoo Search March ‘08 Weather ReportYahoo Search sent me a note that tomorrow they will be rolling out a new update. Yahoo made “some changes to their crawling, indexing and ranking algorithms,” Yahoo told me. The update is expected to be a quick one but you may notice “ranking changes and page shuffling in the…
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Original Source

3 March, 2008| Marketing, advertising... | Comments (0) @ 21:08

Yahoo Search March ‘08 Weather Report

Yahoo Search sent me a note that tomorrow they will be rolling out a new update. Yahoo made “some changes to their crawling, indexing and ranking algorithms,” Yahoo told me.

The update is expected to be a quick one but you may notice “ranking changes and page shuffling in the index,” according to Yahoo. I personally did not see any changes as of yet, nor did I see any reports of changes in the forums. Yahoo should have a post at the Y…
Original Source: feeds.searchengineland.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 21:01

Changes at JenSense… new blog & tips to come

It is extremely long overdue, but I have finally ported JenSense.com (successfully, I think!) from being MovableType to Wordpress. So along with it, a new blog design, although you will see that changed over the coming weeks too… I wanted to focus on the technical aspects first, before diving into esthetics!
If you notice any weirdness or redirects not working properly, please let me know… nearly all of the redirects are in place, although I still have a couple hundred pages left to redirect later today. But there are some issues with blog posts that had quotes in them.
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Original Source: www.jensense.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 20:13

Soap Opera Weekly Launches … Casual Games?

Passions got you all hot and bothered? Cool off with Sudz, one of the eight puzzles that Soap Opera Digest debuted in its new casual gaming section, courtesy of Arkadium….
Original Source: www.adrants.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 20:07

34 Online Reputation Management Tools

Andy Beal, co-author of Radically Transparent, stopped by the D…
Original Source: rcm-images.amazon.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 19:50

Microsoft Opens Software and Services to Web, Smaller Businesses

Not long after Google announced Google Sites, Microsoft announced that they will expand their enterprise-level software to small and mid-size business. Previously limited to businesses with more than 5,000 users, by this year businesses of all sizes will have access to Microsoft’s email, online conferencing, and other services.
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Original Source: www.marketingpilgrim.com

3 March, 2008| Marketing, advertising... | Comments (0) @ 19:09

Royal Enfield Brings the ‘Tripper’ Out in Everybody

We just got a ton of creative from a new Royal Enfield campaign in Delhi. It’s called “Trip” — not to be confused with what happens when you ingest too many of the wrong kind of ’shrooms….
Original Source

3 March, 2008| Marketing, advertising... | Comments (0) @ 18:44

Let’s meet at SXSW!

One of the great things about SXSW is that EVERYONE will be there! I can’t wait to meet so many people that I have come to know online over the last 3 years. It’s going to be a blast!I…
Original Source

3 March, 2008| Marketing, advertising... | Comments (0) @ 18:42

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