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Monitor All SXSW 2008 News Thanks to Trackur.com

Do you wish you were heading to SXSW 2008?
Would you like to keep track of all SXSW news, blog posts, photos, videos, and Twitter updates?
Now you can, thanks to Trackur.com!
S…
Original Source: www.marketingpilgrim.com

1 March, 2008| Marketing, advertising... | Comments (0) @ 23:37

Ad Club Seattle - "Never leaves " - (2008) :30 (USA)

Agency: Creature
Yes, he’s doing what you think he’s doing to the plant.
read more…
Original Source

1 March, 2008| Marketing, advertising... | Comments (0) @ 23:20

Why is there a tarantula crawling up her breast?

Speaking of frickin’ weird ads, while I was checking out the links to the previous story I was surfing - oh the horrors - condom less on the Internet so to speak, and I *gasp* actually saw the banner ads.
They are really scary. Trust me.

Take this gem for example. I need the concept here explained to me in small words. So pretty 3D gal is minding her own business when, uh-oh, a tarantula starts crawling up her breast. L…
Original Source

1 March, 2008| Marketing, advertising... | Comments (0) @ 22:23

Crispy Frickin’ Chicken freaks out street preacher

Ha! It seems that McDonald’s aren’t the only ones equating fast food to sex (ex #1, ex#2, e…
Original Source

1 March, 2008| Marketing, advertising... | Comments (0) @ 22:05

Ad Club Seattle - "No Time For The Doctor " - (2008) :30 (USA)

Agency: Creature
Oh the drama.
read more…
Original Source: commercial-archive.com

1 March, 2008| Marketing, advertising... | Comments (0) @ 21:40

Are You Ready For The Coming "Feminitizaion Of Everyday Objects"?

by: Idris Mootee
Companies that are squeezed by low cost competitors and channel
proliferations are looking to ways to add value to their brands and
products. Fancy packaging will not do the job as it adds cost and
creates more waste. The best way out is to look to “design” to create
a higher level of aesthetic sophistication and emotive elements for the
brand.
…
Original Source: blog.futurelab.net

1 March, 2008| Marketing, advertising... | Comments (0) @ 20:03

Not a trick question

Should you make stuff aimed at people who usually buy your product?

Should you make stuff aimed at people who rarely do?

The DaVinci Code became the bestselling book of the decade because it got bought by people who don’t buy books. On the other hand, plenty of successful authors (like Dave Eggers) only write books for people who buy lots of books.

The advantage of mass is that it’s big. The advantage of the devoted is that they are paying attention and have a desire to spend.
…
Original Source

1 March, 2008| Marketing, advertising... | Comments (0) @ 19:57

The Novelty Curve

by: David Armano Something tells me that this visual shouldn’t require additional explanation. :-)Click to View image

…
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1 March, 2008| Marketing, advertising... | Comments (0) @ 19:08

Overheard at SMX West

Posted by rebeccaAll week people have been saying, "There’s a quote for your Overheard post!" Granted, some have been a little scandalous, but this conference, like any other I’ve been to, has had plenty of memorable quotes. Without further ado:

"I work there because they pay really well." — Tony Adam, talking about Paypal
"Do they deposit your money through Paypal?" — T…
Original Source

1 March, 2008| Marketing, advertising... | Comments (0) @ 18:49

Green Building at Stanford Just As Smart As People It Houses

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Stanford University is full of smart people, and now it has a smart building too thanks to Jerry Yang, the co-founder of Yahoo!, and his wife Akiko Yamazaki The building is called Yang and Yamazaki Environment and Energy Building (Y2E2). The size of the building is 166,000 square feet, and it cost approximately $470/square foot.
…
Original Source: blog.guykawasaki.com

1 March, 2008| Marketing, advertising... | Comments (0) @ 18:48

VideoEgg Folds on Content, Goes All in on Advertising

VideoEgg, at one time a reasonable enterprise contender to YouTube or Google Video, has repositioned itself as a full-service ad platform.
And while some firms may build ad networks while continuing…
…
Original Source: feeds.marketingvox.com

1 March, 2008| Marketing, advertising... | Comments (0) @ 18:40

Saturday Link lust: Money, Keming and l33t sp34k c0l0r!

L33t Text in color folks! #C0FFEE ROCKS #DECAFF SUCKS, what a fun way to #deface a page!
Yesterday was the 366th day of the year, Feb 29 - a.k.a the day that women can propose which may explain why my boyfriend was out all day. ;P It was also the day that the brand agency once known as a…
Original Source: commercial-archive.com

1 March, 2008| Marketing, advertising... | Comments (0) @ 17:00

Media vs. Agencies

Micropersuasion quotes Booz Allen Hamilton as saying agencies are in trouble because media are encroaching on the traditional agency turf:* By 2010, 53% of media companies surveyed expect to do more business directly with marketers. The majority of marketers (52%) feel the same about publishers * Only 27% of marketers expect to be doing more business with agencies two years from now …
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology

1 March, 2008| Marketing, advertising... | Comments (0) @ 16:42

Military Recruitment Ads From Around the World

by: Ilya VedrashkoI put together a YouTube playlist with a compilation of 13 recruitment
ads from different countries. Comparative military propaganda
highlights of the weird:

…
Original Source: feeds.futurelab.net

1 March, 2008| Marketing, advertising... | Comments (0) admin @ 16:25

WWF - Hot water cup - (2007) Guerilla

Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
…
Original Source: commercial-archive.com

1 March, 2008| Marketing, advertising... | Comments (0) @ 16:20

links for 2008-03-01

The Brash Boys at 37signals Will Tell You: Keep it Simple, Stupid
A great article on 37signals. I am critical of 37signals (quoted in the article) but appreciate how they’ve changed usability and presentation in the industry. Getting Real is still the best book out there!
(tags: g…
Original Source: feeds.feedburner.com/DouglasKarr

1 March, 2008| Marketing, advertising... | Comments (0) @ 15:21

What’s in it? Where is it? How? Web Marketing Strategies

When you’re going to open a store, you decide where to put the store, what to put in the store, and how do you get people to it. Opening a website, regardless of whether or not it’s a retail establishment, requires similar strategies:

What’s going to be in your website?
Where will your website be?
How can people find it?
How will you keep them?

What’s going to be in your Website?
…
Original Source: feeds.feedburner.com/DouglasKarr

1 March, 2008| Marketing, advertising... | Comments (0) @ 15:01

Let Other People Do The Talking

In this post Daniel Scocco gives some tips on letting others do the talking about you.
Example 1
Aaron Wall is one of the most famous search engine optimizers on the Internet (and consequently in the whole world). His book on the topic has sold thousands of copies, and he is able to pull a $500 hourly rate when he has time to run consulting projects.
…
Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

1 March, 2008| Marketing, advertising... | Comments (0) @ 13:57

PR people don’t read the sites they submit to. Lets try this anyway.

Ok, I’m going to say this one more time. Pay attention all ye people who send in your work to Adland the commercial archive, the worlds oldest advertising blog with the world largest super bowl ad archive. If you want your stuff here there are two things you should know.
#1 - You must email hostmaster funkyATsign ad-rag.com directly. That is, do not BCC or add the adress in a CC. The “To:” line must have our adress in it or your mail is going straight to the spam folder. Got that? It’s really easy actually, create a mail put our adress in the “to” line, and send it off. Anything else is wrong and we’re bored with wasting our times emailing each on of you personally who make this mistake.
…
Original Source

1 March, 2008| Marketing, advertising... | Comments (0) @ 13:45

One Show Ad shortlist and winner tour - Brazil

I haven’t had this much fun laughing at swear words since that time I was recording a bunch of stoned cratives from *Scpf about Spanish curses. They’d explain “I shit in your oblat holder” is bad but “I shit in your milk” is worse.
…
Original Source

1 March, 2008| Marketing, advertising... | Comments (0) @ 12:48

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