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Feedback to your Feedback

31 March, 2008 Marketing, advertising... | Comments (0) @ 23:24

Thanks for the feedback on topics you’d like to read MORE OF, LESS OF, and/or NONE OF on the Brand Autopsy blog. (And thanks for all the kind words.)It’s clear you want me to continue sharing whatever intrigues me.
Cool. Will do. Blogging as usual.More book reviews and a return to my W…
Original Source: feeds.feedburner.com/typepad

When poets get angry

31 March, 2008 Marketing, advertising... | Comments (0) @ 23:22

Poetree
By now, Poetree.coop has probably been shut down.

While it lasted, it was the best-designed, richest source of p2p poetry sharing available online. Only a typical lunk-headed heavy-handed ploy by the inner circle of poets was able to shut it down.
…
Original Source: sethgodin.typepad.com

The SEO Rapper Shows You How Internet Marketing

31 March, 2008 Marketing, advertising... | Comments (0) @ 23:21

The SEO Rapper describes how web standards and proper design can affect the ranking and conversion of pages on your site. It’s one in a series of marketing how-to rap videos from m0serious and you can see them all on Mo Serious TV. Warning “B—h Please” is definitely not work-safe. Follow mOserious on T…
Original Source

The Cobblers Children. Are We Investing in Ourselves?

31 March, 2008 Marketing, advertising... | Comments (0) @ 23:07

"The issue of “the cobblers children” is a very real one for any
organization, especially those who make money by aligning talent to
client work. How can we service clients to the best of our abilities
while making sure we don’t neglect our own development? There are a few
examples that I always like to use whenever I get into discussion of
this topic. Like many of you I’m sure, I am a big fan of I…
Original Source: darmano.typepad.com

SearchCap: The Day In Search, March 31, 2008

31 March, 2008 Marketing, advertising... | Comments (0) @ 22:52

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. Google’s hotel-industrial complex that’s coming to Mountain View. Those darn declining paid clicks — will they hurt Google’s bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google loses another…
…
Original Source

Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More

31 March, 2008 Marketing, advertising... | Comments (0) @ 22:49

Search Biz - A Column From Search Engine LandIAC
stays in Barry Diller’s control. US government agencies look to Google’s search
hardware to find information. Google’s hotel-industrial complex that’s coming to
Mountain View. Those darn declining paid clicks — will they hurt Google’s
bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google
loses another one to Facebook. And more in today’s Search Biz!
…
Original Source

How to set up an alternate ad for AdSense

31 March, 2008 Marketing, advertising... | Comments (0) @ 20:35

AdSense Optimization Boot Camp Tip #11
I have had a few people comment and email about how to set up an alternate ad for AdSense when I talked about Supplementing your AdSense income with affiliate ads, the instructions Google provides aren’t completely clear.  So here is how to set up your own alternate ad for AdSense, so that [...]…
Fuente Original

Using Clickbooth as an AdSense alternative

31 March, 2008 Marketing, advertising... | Comments (0) @ 20:29

This is the second affiliate program I am having a look at as part of the Supplementing AdSense with Affiliate Ads article I wrote.  Up on deck today is Clickbooth, which has been getting a lot of buzz recently in the blogosphere.  I first heard about them a while back, and a couple people recommended them as a good compliment [...]…
Original Source: www.jensense.com

x box 360 or ps3 for a fiver no joke

31 March, 2008 Marketing, advertising... | Comments (0) @ 20:22

Free PS3 FREE Xbox 360 Elite or Free wii guide
To get yourself a free ps3 xbox 360 or wii all you have to do is follow the 3 easy steps:
Step 1 : Sign up for a free ps3 xbox 360 or wii
Sign up at the link below to get your free ps3 xbox 360 or wii. We recommend this free iPhone site because it’s been TRIED and TESTED to work.
http://consoles.freebiejeebies.co.uk/44028 (copy and paste into browser)
r…
Original Source

Ypulse Essentials: Fabulosity, The C Spot, iCarly A Hit

31 March, 2008 Marketing, advertising... | Comments (0) @ 20:04

Converse turns 100Happy birthday, Chuck! (Converse turns 100. I wore my high tops way back when until they were ripped) (via The Washington Post)

- K…
Original Source: ypulse.com

12 Rules for Getting a Grip on Massive ProBlogger Email

31 March, 2008 Marketing, advertising... | Comments (0) @ 19:48

This is a guest post from Leo Babauta of Zen Habits, a blog about simplicity and productivity.
Darren has told us that his ProBlogger email inbox can often be overwhelming, and with a couple of extremely successful blogs, running a large ad network, and multiple other projects, it isn’t hard to imagine why.
If most people have a hard time managing email, Darren would have the same problem but on a different order of magnitude.
…
Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

Will You Be Sued Over Your Ad Copy Usage?

31 March, 2008 Marketing, advertising... | Comments (0) @ 19:44

Paid Search - A Column From Search Engine Land

Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions.
…
Original Source: searchengineland.com

Ypulse Research Roundup

31 March, 2008 Marketing, advertising... | Comments (0) @ 19:30

Friday I posted a link to a Power Point with Spring Break stats from Nielsen and Anheuser- Busch. Ypulse reader Paul emailed with his take with his first point being: “It was sponsored by Anheuser-Busch.” He also wrote:

The Summary is: College students 21 - 25 years old show a sense of responsibility (slide 4)

Slide 5 - tells us that while yes 70% spent time with their families, 33% spent time partying at a beach or other spring break location…
…
Original Source: ypulse.com

Ypulse Quote

31 March, 2008 Marketing, advertising... | Comments (0) @ 19:27

From USA Today:

I wasn’t a hippie or a stoner so I ended up being the weirdo. I was interested in classical ballet and music, so the kids were quite mean if you were different. I was one of those people that people were mean to. When that happened, instead of being a doormat, I decided to emphasize my differences. - Madonna

…
Original Source

Social Media Marketing Tactics and Resources

31 March, 2008 Marketing, advertising... | Comments (0) @ 19:08

Recently internet marketing legend, Larry Chase of Web Digest for Marketers asked for a contributed article on marketing with social media. Unlike many SEO focused social media marketing practitioners which tend to emphasize promoting stories to go “hot” for traffic bursts and ancillary links, TopRank focuses on a long term mix of Branding/PR/SEO tactics to engage in discussions and promotions within social communities.
…
Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog

Ypulse Is Looking For A Part Time Blogger

31 March, 2008 Marketing, advertising... | Comments (0) @ 18:14

Uncle! Yes, I need help — of the writing sort. We are looking for a part-time blogger to join the Ypulse team. You can be remote, but you have to be able to post by 12 noon PST from wherever you are. This gig is paying, not a lot, but it’s paying. It’s 10 hours a week ($20 per hour). Some week’s you’ll write more (like when I’m traveling or on vacation), some weeks a little less. Here’s “who” I’m looking for:

- A strong writer who gets the Ypulse tone and vision, having a journalism background a plus, but this is blogging, bring your personality
…
Original Source

Managing Risk: Legal Issues for Merchants and Affiliate Marketers

31 March, 2008 Marketing, advertising... | Comments (0) @ 18:01

Posted by Sarah Bird, EsquireMay It Please the Mozzers,

Welcome to Legal Monday! (It’s still Monday, right?) My goal is to present a checklist of legal issues and trends surrounding affiliate marketing. I hope this will be interesting to both merchants and marketers.

Affiliate marketing has unfortunately gained a bad reputation for being particularly high risk. While the industry is unlikely to ever be risk-free, it is possible to manage your risk by (1) investigating your prospective marketing partner; (2) using and maintaining a tight legal contract that allocates the risk and provides for the appropriate indemnifications, and (3) keeping informed about the current technology, marketing strategies, and regulatory climate.
…
Original Source

Reminder: Ypulse Books ‘Game’ Giveaway

31 March, 2008 Marketing, advertising... | Comments (0) @ 17:32

Game.jpgI fear this may have been lost in all of Friday’s posts — Ypulse Books editor Alli Decker interviewed YA author Walter Dean Myers about his latest book Game, and we’re giving away three copies to the first three commenters to share their own “hoop dreams” (or any related high school sports story)…
…
Original Source

Disappearing IM Messages

31 March, 2008 Marketing, advertising... | Comments (0) @ 17:05

Tom Simonite at the New Scientist Technology Blog pointed to a study back in December on instant messaging behavior from Germany that discovered that 20% of IMs are drafted but deleted before they are sent:

Instant message irrelevance
The reason is that during the time they were composed, they became irrelevant. M…
Original Source: feeds.feedburner.com/technologyevangelist

Maybe CRM is a lousy term

31 March, 2008 Marketing, advertising... | Comments (0) @ 16:54

There seems to be a real struggle to capture the flag by software makers when it comes to small business CRM. It’s very difficult to find a clear leader in this space, although many claim to be serving it.
I think the problem may reside in the fact that what small business marketers really want (need) out of their marketing software may be hard to define and it’s probably not customer relationship management.
No, what most small business owners want and need out of marketing software is the ability to get home earlier at night, to be able to spend time doing the tactical work they love (I didn’t say that was best, but it is reality), and to follow-up automatically with leads.
…
Original Source: feeds.feedburner.com/ducttapemarketing

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