Hubba Bubba hijacking other ad posters for their bubble-ads?

Ok, so this Hubba Bubba campaign which was released march 2007 seems to be piggy-backing on all other advertisers posters…. I have no idea how BBDO Düsseldorf pulled that off, but then again BBDO has triumpf and P&G (Ariel as seen below) so this might have been only running on their own clients thing, in which case - more power to ya! Well done. (the badland twist is inside folks)
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Original Source: commercial-archive.com

  29 February, 2008| Marketing, advertising... | @ 22:02

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