Yahoo Expanding Its Online Advertising Efforts with Apex

Yahoo has been making announcements left and right this week, from Yahoo Buzz to opening its search results. They’re continuing their news-dominating sweep this week with an announcement about a new online advertising platform, called the Advertising Publishers EXchange, or Apex.
Don’t worry, Yahoo isn’t aiming too high or anything. Yahoo President Sue Decker told the IAB that they’re only “trying to revolutionize the online advertising industry.” Oh good. It’s not like Ms. Decker has never said a…
Original Source: www.marketingpilgrim.com

  27 February, 2008| Marketing, advertising... | @ 21:15

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