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Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Matt McGee, SEO Manager, Marchex Found a hot spot for power and to comfortably blog a session. Plugged in and blogging in live mode. Chris Smith, Lead Search Strategist, NetConcepts…

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Original Source: feeds.seroundtable.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 23:57

Amazon’s Bestselling Advertising Books

Out of curiosity, I went through Amazon’s bestseller list for the business category and plucked out all books related to advertising:Authenticity: What Consumers Really WantM…
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26 February, 2008| Marketing, advertising... | Comments (0) @ 23:46

SMX Boot Camp: Copywriting for Search Success

Moderated by Dana Todd, who is heavily involved with both Sitelab and their new venture, Newsforce. Congratulations are also due to Dana who just was reelected to the Board of Directors of SEMPO. The “SMX Boot Camp” series of sessions…

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Original Source: feeds.seroundtable.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 22:52

Search Marketing & Persona Models

Session Summary This session looks at how personas can be a powerful tool for improving paid search performance, covering how to create them and case studies on their use in PPC. Personas are a way to model the basic types…

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Original Source: feeds.seroundtable.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 22:48

Tell your visitors they are being tracked with web beacons & cookies as AdSense terms updated

It’s that time again, the update of the AdSense terms & conditions as well as the program policies. Now, everyone has to agree to the new terms and conditions, and then don’t forget that when you approved the terms and conditions, you automatically accepted the policies as well. Sorry for the slight delay, I was enroute to SMX, and was about 10 minutes from leaving for the airport when AdSense first blogged that today was the new Terms drop day. Thank you to all those publishers who forwarded copies of the terms & conditions to me, it was much appreciated and gave me something to do on the flight!
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Original Source: www.jensense.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 22:43

Net Neutrality Conference for FCC

The FCC continues to investigate the allegedly “anti-Net-Neutral” actions of ISP (and cable co) Comcast. If you’ve missed this story so far, Comcast has terminated some P2P file sharing and allegedly impersonated its subscribers to do so (they send messages on BitTorrent telling each participant in a transfer that the other canceled the transfer). FCC Chairman Kevin Martin said last month that the FCC would investigate the reports.
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Original Source: www.marketingpilgrim.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 22:24

That guy who saved my life

I was talking today in a teleconference about how ‘friends’ aren’t really friends, at least not in most social graphs. I’m not much inclined to do a heroic favor for a friend of a friend of a friend. As a result, because it feels icky to say ‘no’, I don’t hang out in the networking sites.

On the other hand, that guy who saved my life once, he can ask for just about anything and not only will I oblige, it will delight me to do so.
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26 February, 2008| Marketing, advertising... | Comments (0) @ 22:19

Searchscape: Latest Stats About The Search Engines

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Gregg Poulin, General Manager, Compete.com, Compete Inc. is up first. He starts off about the long tail and search is the quintessential long tail….
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Original Source: feeds.seroundtable.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 22:14

Facebook Falling Off?

Is the honeymoon over for media darling Facebook? Well, yes and no. Hitwise today shows that Facebook’s market share is down, while their average time on site continues in its upward trend. However, Youth Trends‘ February report puts Facebook at the top of students’ list for the seventh straight quarter with 60% of males and 74% of females ranking it as their favorite site.
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Original Source: www.marketingpilgrim.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 21:59

Session: Google’s 5 Tips to Succeed in Universal Search

As mentioned in a previous post, universal search is a hot topic here at SMX West.
My first session of the day: The Blended Search Revolution …
Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog

26 February, 2008| Marketing, advertising... | Comments (0) @ 21:51

Video, Images & Blended Results

Video, Images & Blended Results - This session looks at how video and image content is being blended into the main results at major search engines and provides tips on increasing the odds that your content makes the cut for…

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Original Source: feeds.seroundtable.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 21:38

Twitter’s Influence on Real-World Forums

Last night in St Paul, Minnesota, a group of local bloggers and members of the mainstream media got together to discuss ethics in new media.

The event (considering it was in Minnesota on a Monday night) was heavily covered online with a 3…
Original Source: feeds.feedburner.com/technologyevangelist

26 February, 2008| Marketing, advertising... | Comments (0) @ 21:09

Pros and Cons of Niche Blogging

In this article Mark Avey discusses the pros and cons of running a niche subject blog, from a point of view of making money.
A little History
I run a number of blogs. Most of them cover pretty niche subjects but one, in particular, is about as niche as you can get - flight simulation. Nothing more, nothing less. The site (flightsimx.co.uk) started life as a simple, fairly static web site. With the release of one particular item of flight simulation software, the increasing number of news items grew to such an extent that I needed an easier way to manage it. A blog format was the ideal choice for me. Whilst technically it is a blog, I guess you could argue that it’s really more of a news site, but a blog it is and a blog it is likely to stay.
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Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

26 February, 2008| Marketing, advertising... | Comments (0) @ 20:20

The running man dance made ultra-cool by Eran Creevy

Director Eran Creevy - repped by Sleeper USA and between the eyes in London - has done the impossible, he’s made me nostalgic for the late eighties and made the “running man” dance l…
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26 February, 2008| Marketing, advertising... | Comments (0) @ 20:17

SMX West Keynote: Level Set on Search 3.0, 4.0 and More

SMX West, in Santa Clara, kicked off today with a keynote from Danny Sullivan, Editor-in-Chief of Search Engine Land.
Danny started off the conference by talking about the different generations of search, of which many of us have experienced, the generation we’re in now and where he thinks the industry might go next.
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Original Source: www.toprankblog.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 20:11

Ypulse Essentials: Perez Hilton’s Midas Touch, EALand, NFFTY

‘quarterlife’ premieres tonight (L.A. Times, reg. required, says “meh” - let me know what you think after the show - post a comment here or send an email. Plus MySpace launches “…
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26 February, 2008| Marketing, advertising... | Comments (0) @ 20:09

What’s Next Blog Comment Policy

Intelligent comments are welcome on What’s Next Blog. Here is our
comment policy:
o if I wouldn’t tolerate it in my living room, I will not tolerate it on my blog
o i will not publish anonymous comments
o i will not publish personal attacks
o email addresses given in comments will not be published, but they must be valid and i will check
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26 February, 2008| Marketing, advertising... | Comments (0) admin @ 20:09

Legally Speaking: Recent Legal News about Search

Jeff Rohrs from Exact Target is moderating. He introduces the new format of being able to ask questions online, during the course of the session, which will be compiled by Rob Kerry and presented to Jeff for the QA section….

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Original Source: feeds.seroundtable.com

26 February, 2008| Marketing, advertising... | Comments (0) @ 19:51

Ypulse Teen Research Roundup

There’s some interesting research floating around the web today beginning with The NPD Group’s report on filesharing — in case you weren’t aware, the CD has fallen out of favor with teens. From the press release:

NPD estimates that one million consumers dropped out of the CD buyer market in 2007, a flight led by younger consumers. In fact, 48 percent of U.S. teens did not purchase a single CD in 2007, compared to 38 percent in 2006.

T…
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26 February, 2008| Marketing, advertising... | Comments (0) @ 19:40

Ad Council Launches Creative eNewsletter