Marketing Blogs » 2008 » February

Marketing Blogs
Blogs about marketing, advertising…

RSS | Visita nuestra web

Bloggers & Customer Service: Do blog complaints make a difference?

“Conventional” social media wisdom would have it that companies need to pay attention to the blogosphere, or risk their brands. For proof, out trots the example of Jeff Jarvis and Dell Hell. Jarvis’ complaints about Dell customer service percolated up to mainstream media and are oft-cited as the impetus behind Dell’s *big* move into social media about a year ago.
Now, you may sense a certain cynical undertone in the above paragraph, and you would be right. While I absolutely believe that companies should be listening to what bloggers — their customers — say, I am regularly provided with proof that either companies aren’t listening or they are, and have no bloody idea what to say, or how to say it, when faced with blogosphere complaints, o…
Original Source

25 February, 2008| Marketing, advertising... | Comments (0) @ 23:51

A Day of Pure Insanity

Posted by randfishI’m incredibly tired. So dead, it’s hard to take out my contact lenses (you know how they stick sometimes? Yeah, I hate that). Here’s a log of today’s events:

7:50am - Wake up at hotel in San Francisco, shower
8:45am - Catch cab to International Orange
9:15-10:45am - Take first ever Yoga class (wow - it’s painful, and I’m the only male in the building) with Yoga instructor friend
…
Original Source

25 February, 2008| Marketing, advertising... | Comments (0) @ 23:48

Articles are ranked according to overall pageviews and listed in order.

Nike Trash Talk - Recycled Old News? - Piers Fawkes
Reebok + Kool-Aid = Instant Classics - Katie Sherman

…
Original Source: feeds.feedburner.com/psfk

25 February, 2008| Marketing, advertising... | Comments (0) @ 22:50

Kick-butt customer service transformed me

Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers?
It’s simple. Do what Patagonia does.
Here’s a quick, real-world experience I just had and it blew me away and made me a Patagonia loyalist for…
…
Original Source

25 February, 2008| Marketing, advertising... | Comments (0) admin @ 22:45

Quote of the Day

“It makes perfect sense that technology companies should take over the advertising industry. Nobody in Silicon Valley will win a Clio Award, but they will help clients get more than $1 back for every $1 of advertising they spend — and advertisers have always cared more about their bottom lines than Madison Avenue’s ego.”– P…
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology

25 February, 2008| Marketing, advertising... | Comments (0) @ 22:41

Daily Search Forum Recap: February 25, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 22:00

PSFK’s Big Picture #2

Here’s a photo from the second edition of our Big Picture Series where we share images of inspiration from the wall of our office.
(Click image to enlarge or visit our B…
Original Source: feeds.feedburner.com/psfk

25 February, 2008| Marketing, advertising... | Comments (0) @ 21:37

Paul Tilley, Creative Director of DDB Chicago died on Friday; his death ruled a suicide

This is just sad news. Paul Tilley was only 40 years old, has two young daughters and a wife not to mention the DDB creative department who are sadly lacking a great mentor and creative spirit this Monday. Candles lit for all.
Creative chief at ad agency DDB, Chicago Paul Tilley, 40, died Friday evening after falling from a window at the Fairmount Chicago Hotel. The Cook County Medical Examiner ruled his death a suicide.
T…
Original Source: commercial-archive.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 21:29

Marketing Sherpa gets practical, gets community

I was able to sit down with Eric Stockton, President of Marketing Sherpa for an in the field Duct Tape Marketing podcast while attending the Email Summit in Miami.
Marketing Sherpa has done well by building practical know-how and combining it with a passionate membership community.
Here is Eric’s take on Marketing Sherpa’s mission and future.
…
Original Source: feeds.feedburner.com/ducttapemarketing

25 February, 2008| Marketing, advertising... | Comments (0) @ 21:21

PR and Social Media: PRSA Teleseminar

Tomorrow the PRSA is conducting a teleseminar “PR and Social Media - What every practitioner needs to know“.
Take a first-hand look at the phenomena that are redefining the practice of public relations. Hear from three digital PR pioneers about the array of new tools, strategies and channels available to today’s practitioner from Facebook and Second Life to blogger relations, digital video and search engine reputation management….
Original Source: www.toprankblog.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 21:16

CBS Latest to Offer Classic TV Online

Following Warner and Sony, CBS Interactive has uploaded some old TV series to its online destination.
Fresh online classics shall include the first three seasons of original Star Trek, two seasons of…
…
Original Source: feeds.marketingvox.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 21:12

Sony to Open PS3 Online Ad Platform

Sony has decided to open its in-game ad platform to all networks, reports Advertising Age.
Bringing ads to online-based PlayStation3 games means ad networks will be able to reach deals with…
…
Original Source: feeds.marketingvox.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 21:07

Adconion Announces Funding Deal

Like Glam, Adconion Media Group has secured funding to expand its ad network.
The network secured $80 million from a mix of venture capital and investment firms. Funds will be used to expand from…
…
Original Source: feeds.marketingvox.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 21:04

SearchCap: The Day In Search, February 25, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

SEMPO Announces New 2008 Board of DirectorsSEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:…
…
Original Source: feeds.searchengineland.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 20:59

Linky Goodness, February 25

Happy Monday, one and all. Not feeling it? How ’bout some great links:

Update on Google/Viacom: Google Response Time To Viacom Copyright Lawsuit Extended Two Months.
Some patent information: New Google Process for Detecting Near Duplicate Content.
…
Original Source: www.marketingpilgrim.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 20:50

Surprise, Surprise: SEO Works

MarketingSherpa today has the results from an SEO case study—4 tactics that increased traffic 58% (free until Feb 27). In the case study, they outline the tactics that helped to increase the website’s traffic.
But if you’re holding your breath for groundbreaking new techniques, go ahead and stop. The four tactics …
Original Source: www.marketingpilgrim.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 20:41

"doodling for profits"

There’s a great little article on the Businessweek website about the power of doodling in the corporate world. Steve Clayton, T…
Original Source

25 February, 2008| Marketing, advertising... | Comments (0) @ 20:10

Ypulse Essentials: Internet Fame’s Dark Side, Piczo’s Problems, Athena

Our cellphones ourselves (lengthy Washington Post, reg. required, article with lines like: “Girls stare into their cellphone screens as if into the mirrors of compacts, looking to see a reflection of themselves in who has called, who has messaged. Parents no longer know who has a crush on whom — boys no longer call the house.” Plus “…
Original Source: ypulse.com

25 February, 2008| Marketing, advertising... | Comments (0) @ 20:03

BankWest - Did You Actually Pay Someone for This?

BankWest (Australia) has one of the weirdest ads ever, with these three kittens singing a largely unintelligible song that includes the improbable line “Don’t panic! At least you don’t have to pee in a plastic box”

WTF? Litterboxes have what …
Original Source

25 February, 2008| Marketing, advertising... | Comments (0) @ 19:25

Seven Must Have Features For Kids’ Virtual World

Liam from InterFUEL sent me their latest report on kids and virtual worlds, which they will be presenting next week at the Youth Marketing Mega Event. The recommendations are cleverly matched with Maslow’s hierarchy of needs — they feel obvious to me (but I’m sure I’m not their intended customer). I think mixing under 13 worlds with 13 & up worlds as examples is a little confusing as well, only because you would have to have very controlled versions of Gaia’s features in a world for younger kids. You can buy the full report online h…
Original Source

25 February, 2008| Marketing, advertising... | Comments (0) @ 19:12

Siguiente página

Sitios de Webalalza

Sites of Webalalza

Categories:

Marketing, advertising…

February 2008
S	M	T	W	T	F	S
« Jan				Mar »
					1	2
3	4	5	6	7	8	9
10	11	12	13	14	15	16
17	18	19

Marketing Blogs Blogs about marketing, advertising…

Sitios de Webalalza

Sites of Webalalza

Marketing Blogs
Blogs about marketing, advertising…