Marketing Blogs » Rewriting the Beginner’s Guide

Marketing Blogs
Blogs about marketing, advertising…

RSS | Visita nuestra web

Rewriting the Beginner’s Guide - Part V: Keyword Research

Posted by randfishI’m currently working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Keyword research is one of the most important, valuable and high return activities in the search marketing field. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions and produce the products, services and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche - not taking advantage is practically criminal.
…
Original Source