Influencers Shminfluencers – a podcast with Duncan Watts

Personally I am a big fan of Malcolm Gladwell’s book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is the Tipping Point Toast?” …
Original Source: feeds.feedburner.com/BuzzMarketingForTechnology

  24 February, 2008| Marketing, advertising... | Comments (0) @ 23:45

Fresh Direct Customer Service Issues Will Be Its Downfall

I’ve been a Fresh Direct customer since 2002, spending tens of thousands of dollars on weekly orders averaging $125. Sure the prices are high, but they’re competitive. After all, this is New York City. They bring good quality groceries to your door in a two-hour time slot. And you used to be able to order your groceries the day before and not have to worry about getting them when you wanted them.
…
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  24 February, 2008| Marketing, advertising... | Comments (0) @ 23:08

No More Bad Hair Days Blog Launches

Guys: this post is probably not for you. Ladies: if you’re anything like me, you probably liked your hair for half an hour about 15 years ago, but obsess over it more than you might want to admit. (Hey, I said this post was for the girls.)

In case you thought that long, full hair is a prerequisite for models and celebrities; or that famous people can go from super-short hair to long and curly in a flash, I’ll let you in on a secret: they wear hair extensions. (I…
Original Source

  24 February, 2008| Marketing, advertising... | Comments (0) @ 21:54

Rewriting the Beginner’s Guide - Part V: Keyword Research

Posted by randfishI’m currently working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Keyword research is one of the most important, valuable and high return activities in the search marketing field. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions and produce the products, services and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche - not taking advantage is practically criminal.
…
Original Source

  24 February, 2008| Marketing, advertising... | Comments (0) @ 21:10

The Danger of Widgetized Web

sourceWidgets-shmidgets. YouTube goes down, and half the blogosphere with embedded videos is greyed out. YouTube should at least insert one of those TV test cards when it can’t serve the videos, like this:…
Original Source

  24 February, 2008| Marketing, advertising... | Comments (0) @ 20:00

The Ultimate Guide To Networking With Bloggers

Learn how to Network with other Bloggers and grow your readership in this post by Alex Shalman from AlexShalman.com.
Networking online and in person are like twins with different personalities. You’re ultimately trying to do the same thing, which is build a connection and form a relationship. At the same time your using different tools and executing different strategies.
…
Original Source: www.problogger.net

  24 February, 2008| Marketing, advertising... | Comments (0) @ 19:29

Is Social Media Too Distracting?

Lately Twitter has become my preferred social media tool of choice. Howard Rheingold has written a thoughtful post highlighting the virtues of Twitter. He covers Openness, Immediacy, Variety, Reciprocity, Audience, Asymmetry, and multiple level of interactivity with various sources. Now I have shorted and combined a few of Howard’s reasons, but the two items that really struck a cord with me were the Immediacy and the Reciprocity. I think these are the reasons why Twitter has become my social medium of choice.
…
Original Source: www.marketingpilgrim.com

  24 February, 2008| Marketing, advertising... | Comments (0) @ 19:25

Last Reminder: Win an iPod Touch this Week!

Time is running out to subscribe to our RSS feed or email updates and have the chance to win an iPod Touch.
We promised to g…
Original Source: www.marketingpilgrim.com

  24 February, 2008| Marketing, advertising... | Comments (0) @ 19:16

Upgraded to WordPress 2.3.3 today

Upgrading software isn’t that fun, but sometime you just got to do it. WordPress added some nice features on this upgrade along with necessary security stuff. Upgrade seemed to go well, but let me know if you come across any bugs.
Tagging has been added along with upgrade notifications and plug-in upgrades.
Of course, WordPress 2.5 is in the works.

…
Original Source: feeds.feedburner.com/ducttapemarketing

  24 February, 2008| Marketing, advertising... | Comments (0) @ 18:29

Demystifying "Above the Fold"

Read a great little piece about placing ads “above the fold”—that is, before readers have to click or scroll. Most people believe that’s the best place for ads. This article, called “Demystifying ‘Above the Fold’” …
Original Source

  24 February, 2008| Marketing, advertising... | Comments (0) @ 18:28

more notes from west texas

[The Chisos Mountains, down in Big Bend National Park. Click on image to enlarge etc.]

…
Original Source: www.gapingvoid.com

  24 February, 2008| Marketing, advertising... | Comments (0) @ 16:06

The 3 U’s: A Model for "Advertising" in the App Economy

by: David ArmanoBusinessWeek’s Bruce Nussbaum recently wrote a terrific post in which he dissects the effects of social media in the business world….
Original Source

  24 February, 2008| Marketing, advertising... | Comments (0) @ 14:48

The Future of Reputation: Gossip, Rumor, and Privacy on the Internet

by: danah boyd

When
I was last in DC, I had lunch with Daniel Solove and we were talking
about book publishing. He had been thinking of making his book
downloadable under Creative Commons and I was like DO IT DO IT! This is
the kind of book that is sooo relevant so many different audiences who
would never hear about it through traditional advertising. My thought
is that if it were available online, it could whet folks appetite
before b…
Original Source: www.zephoria.org

  24 February, 2008| Marketing, advertising... | Comments (0) @ 14:41

Another Chance to Win 1,700 Visitors: Review FreeMoneyFinance.com

This week’s community consultation of Free Money Finance boasts a very useful prize for bloggers: 1,700 visitors. Leave a helpful review with some non-intuitive points in your comment and you could win a stampede of 1,700 StumbleUpon users to your favorite post. If your content is good, those 1,700 visitors could grow into a much bigger traffic snowball as votes for your content pile up.
…
Original Source: www.problogger.net

  24 February, 2008| Marketing, advertising... | Comments (0) @ 13:31

SageRock Institute — If it’s from Sage, it’s gotta be good!

Just doing my usual blog reading this morning and stumbled on a New Launch: Sage Lewis at SageRock.com  brings the SageRock Institute to the world — right in the heart of it all in Akron, Ohio.
 I love how Sage promotes Akron first in the video and his Institute second…

I know Sage personally and I bet it’s not only a fun way to learn, but all the students will learn a ton about SEO.
…
Original Source: brandandmarket.com

  24 February, 2008| Marketing, advertising... | Comments (0) @ 13:10

Marketing in a recession

When times are good, buying things is a sport. It’s a reward. The story we tell ourselves is that we deserve it, that we want it and why not?

When the mass psychology changes and times are seen as not so good, the story we tell ourselves changes as well. Now, we buy out of defense, to avoid trouble. Or we buy because something will never be as cheap again. Or we buy smaller items for the same sense of reward.

Of course, the two different extremes can lead you to buy the very same thing. It’s not the thing so much as it’s the story.
…
Original Source

  24 February, 2008| Marketing, advertising... | Comments (0) @ 11:19

1:1 Interview With Search Marketing Authority and Visionary Hamlet Batista

Posted by Sean Maguire
It was a balmy 85 degrees (30 C) on this late Friday afternoon as I arrived in the Dominican Republic’s bustling capitol city of Santo Domingo to meet with and interview search marketing entrepreneur, blogger, and industry visionary, Mr. Hamlet Batista.  With almost 10 million citizens, D.R. ranks number 82 in population among the 193 nations of the world. In quick fashion, Hamlet has established himself as a search industry "A-lister," due to the technical depth and visionary insight he has offered with article contributions and challenging, thought-provoking commentary on his personal blog as well as SEOmoz and other search industry community websites. While many readers recognize Hamlet as a f…
Original Source

  24 February, 2008| Marketing, advertising... | Comments (0) @ 10:14

Forgotten Media Skills

Rewinding VCR tapes. Balancing the tonearm. Calling collect. Formatting floppy disks. Loading film into a camera. Numbering punchcards. Getting up from a couch to change channels or volume. Dialing. Remembering phone numbers. Using carbon paper. Rewinding a tape with a pen. Sending a telegram. Sending a telex. More in this great list of obsolete skills.– via t…
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology

  24 February, 2008| Marketing, advertising... | Comments (0) @ 8:42

Advertising Lab Endorses Candydate

The Red M&M is our candydate! Vote now (or meet other candydates, too).
…
Original Source: bp0.blogger.com/_XJseql2u5l0/R8Ekp8va9U

  24 February, 2008| Marketing, advertising... | Comments (0) @ 8:08

“Not Quite What I Was Planning…” – Your Life Story In Six Words

More than a year ago SMITH online magazine challenged their readers to compress their life story into six words. The magazine was flooded with 15,000 entries and almost 1,000 of these tag line life stories have now made it into the book N…
Original Source: www.smithmag.net

  24 February, 2008| Marketing, advertising... | Comments (0) @ 8:00

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