Russian Gmail Ad: Killer Paper Prototyping

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).Speaking of Google and the Iron Curtain, check out G…
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology

  23 February, 2008| Marketing, advertising... | @ 8:17

Russian Gmail Ad: Killer Paper Prototyping

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).
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N…
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology

  23 February, 2008| Marketing, advertising... | @ 8:07

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