Obama Steps Up Online Advertising on Campaign

Barack Obama set a record in January by raising the highest amount of any candidate in a primary race. Online advertising may have contributed to his astonishing success. He raised $36.8 million last month compared to Hillary Rodham Clinton’s $19.7 million. Obama beat his staff’s projections of $32 million.
Unfortunately the reports I read don’t break down how the funds came through except to distinguish between individual and corporate donations. However, there is some data about candidate’s focus on raising money through display advertising.
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Original Source: www.marketingpilgrim.com

  22 February, 2008| Marketing, advertising... | @ 22:13

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