Internet Twice as Popular as TV

A new study from IDC indicates that on average people spend 32.7 hours online a week and only 16.4 hours watching television. Newspapers and magazines get only 3.9 hours of our attention. IDC surveyed 992 Americans aged 15 years and older.
But does this actually mean that the Internet is twice as popular as television? I wouldn’t say that just yet. The total weekly media consumption comes to 70.6 hours in the survey. The press release also doesn’t indicate whether there was simultaneous media consumption.
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Original Source: www.marketingpilgrim.com

  22 February, 2008| Marketing, advertising... | @ 20:21

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