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Are You Coming to SXSW? Enter this Competition to Come have a Beer with Me!

Are you coming to SXSW? If so - I’d love to meet you.
Chitika have been kind enough to sponsor me in coming along this year and to celebrate we’re holding a little event called the:
Chitika/ProBlogger SXSW Beer-Bus!…
Original Source: www.problogger.net

20 February, 2008| Marketing, advertising... | Comments (0) @ 23:42

Pilo font now available at Veer.

“Pilo” is a typographic debut by Kenneth Pilo, in collaboration with Mårten Fischer, Ray Larabie, and Göran Söderström. The font has evolved from the logo on Pilo’s & posses website bold, a Swedish advertising and design forum where the above mentioned typographers hang out. One day the guys just figured that hey, why not make a real font out of it, and so they did. Now you too can play with the bold font, called “P…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 23:09

Daily Search Forum Recap: Febraury 20, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 23:00

Linky Goodness, February 20

Today, instead of brownies, these linky, gooey goodnesses are like fresh, homemade “Amish” friendship bread.

Google Issues Notice of Change in Ad Display URL Policy: soon your display URL will have to match your destination URL or the landing page URL.
ReadWriteWeb reports on a weakness of UGC: e…
Original Source: www.marketingpilgrim.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 22:37

notes from west texas

[A still from “No Country For Old Men”, which was filmed around Marfa, the next town over from Alpine, Texas, where my father lives.]

T…
Original Source: www.gapingvoid.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 22:37

Why You Should Ignore Most Link Requests

We all get these emails: the link requests. Even if you’re all for paid links, you have to admit that most of the the generic link request emails floating around are a pretty poor investment—permanent links on interior pages with a low, one-time payment. I’ve gotten offers as low as $10 or $20. Rather than reply with “No, thanks, I’ll just keep my eyes open for loose change,” I usually ignore them.
D…
Original Source: www.marketingpilgrim.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 22:25

Old-School Pols Running the Campaigns Still Missing the Social Media Boat

I’ve been more than a casual observer in the current presidential campaign, and I’ve been appalled to see how much of the strategy, left and right, is created by old-school political types, old-fart PR firms, and, well, just old-idea people.

The O…
Original Source: www.whatsnextblog.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 21:31

Newspond Lauches News Aggregation Site That Uses A "Tireless Electronic Brain"

Newspond is a news aggregation site that boasts “No editors. No voting. Just an AI news engine.” Presumably, the lack of voting distinguishes it from sites like Digg and the lack of editing from the Mahalo-like and maybe Slashdot? Does this mean it’s like Ask’s recent news aggregation entry BigNews but with fewer categories? Or maybe it’s like Google News? Or Techmeme?
…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 20:51

The Art Of Growing An In-House Search Marketing Team

So you’ve been tasked with building an in-house search marketing team, and now you’re wondering where to start. It’s a daunting task, to be sure. Do you start by rousting the programmers to get the content management system (CMS) into shape? Do you grab a credit card and start up a paid search campaign? Do you start bugging the editorial team to get them to use certain words or phrases, in effect, telling them what to write?

T…
Original Source: searchengineland.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 20:43

SearchCap: The Day In Search, February 20, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Gates On Yahoo Acquisition: It’s The Engineers We WantCNET reports on Microsoft Chairman Bill Gates’ speech at Stanford University yesterday in which he said that it wasn’t the advertisers, the brand or the traffic so much as the engineers that Microsoft wanted in the Yahoo acquisition. Of course others in the company, including perhaps CEO Steve Ballmer, would…
…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 20:35

Drinks @ The Mega Event?

I’ll be at the Youth Marketing Mega Event March 3rd and 4th where I’m moderating a tech panel (on the 4th). If any Ypulsers are interested in grabbing a drink the evening of March 3rd, email me! We can meet at the The Lounge at Sam & Harry’s in the hotel at around 8 p.m.

Posted by anastasia

P…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 20:09

Power 3.0: Kinder, Gentler, and Better

Choose your weapon:

Power 1.0 = muscle and weapons

Power 2.0 = money, market share, or brain power

Given these choices, most people and companies choose both. However, both Power 1.0 and 2.0 reflect Machievelli’s thinking that it’s better to be feared than loved. Dacher Keltner, professor at U.C. Berkeley, has defined what I would call “Power 3.0″ in an article called “T…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 20:04

I’m wearing black until I find something darker.

All you horn-rimmed glasses, turtle-neck wearing, T-square wielding, mac-loving, spray-mount stinkin’ arty folk rejoice. There’s a new black in town, which is blacker than black.
The washingtonpost reports that “Black is getting blacker.”
Researchers in New York reported this month that they have created a paper-thin material that absorbs 99.955 percent of the light that hits it, making it by far the darkest substance ever made — about 30 times as dark as the government’s current standard for blackest black.
…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:51

What Ho, It’s an STA Travel Campaign

Remember those Choose Your Own Adventure books that served as the gateway to your Lord of the Rings and/or Star Wars fixation?…
Original Source: www.adrants.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:46

MD Lotto Goes Pearl Diving in Barrel of Stale Jokes

Courtesy of Anonymous Content, for the Maryland Lotto’s Big Bucks Party Pack:…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:45

We Missed it But Bud Light Cut the Cheese

We missed this one. Perhaps you’ve all seen it already but at a count of just 20,473 on YouTube since February 5, we’re guessing not everyone has….
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:32

Reduce, reuse, recycle and repurpose

I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline.
A lot of people are telling you that content is king, and to a certain degree it is, but your head is swimming and you’re thinking, “how do I create all this content and education based material when I’ve got a business to run? You say I need a blog, newsletter, white papers, podcast, training courses, instructional videos, I mean, how do I get it all done?”
…
Original Source: feeds.feedburner.com/ducttapemarketing

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:13

Ypulse Quote

This quote is from an insightful article in The Santa Barbara Independent about how growing up with school shootings has become a defining generational characteristic:

…what is fairly new and somewhat specific to our generation is the extent to which pop culture builds bonds across national and even international boundaries. Since we were seven or eight years old, we’ve been watching the worldwide web grow into a globe-spanning network of collective cultural consciousness and shared social space.

W…
Original Source

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:10

What Ho, It’s an STA Travel Campaign

Remember those Choose Your Own Adventure books that served as the gateway to your Lord of the Rings and/or Star Wars fixation?…
Original Source: www.adrants.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:06

Beijing Street Style

WWD hit China for street-stalker style Q&As with what they call Beijing’s hip young crowd to find out about their shopping habits. Some interesting answers:
…
Original Source: www.psfk.com

20 February, 2008| Marketing, advertising... | Comments (0) @ 19:01

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