Why MSFT / YHOO Makes Sense for PPC Revenue

I’m working from the assumption that pay per click advertising is the most profitable form of advertising served by Google, Yahoo, and Microsoft today. It may not be the largest share of advertising on Yahoo or MSFT’s site’s today - display ads may still be larger - but the biggest money is in PPC search ads.

Assuming that’s the case, here’s the situation I see: Google has quickly become the dominant market leader in pay per click search, dwarfing Yahoo (formerly Overture, formerly Goto.com) and Microsoft’s slices of advertiser’s pay per click ad share.
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Original Source

  18 February, 2008| Marketing, advertising... | @ 21:38

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