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A couple of years back, Ari Versluis had quite a hit with his book E…
Original Source: www.psfk.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 23:26

Daily Search Forum Recap: February 18, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 23:00

Linky Goodness, February 18

Maybe I just had a nice long weekend, but it feels like a looooong time since we’ve had our linky goodness.

For the fun facts file: Google Establishes Hydro-Power Data Center. Tamar asks the pertinent question: cui bono? Google, of course.
RWW asks How Would You Fix Yahoo!? …
Original Source: www.marketingpilgrim.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 22:19

Yahoo’s Sweetheart of the Week: AOL

News Corp & Yahoo? Soooo last week. The pairing du jour, according to Silicon Alley Insider, is Yahoo & AOL.
While clearly not a strategic move to overtake Google, the merger could be a good thing according to the Insider:

Yahoo and AOL s…
Original Source: www.marketingpilgrim.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 22:11

Why MSFT / YHOO Makes Sense for PPC Revenue

I’m working from the assumption that pay per click advertising is the most profitable form of advertising served by Google, Yahoo, and Microsoft today. It may not be the largest share of advertising on Yahoo or MSFT’s site’s today - display ads may still be larger - but the biggest money is in PPC search ads.

Assuming that’s the case, here’s the situation I see: Google has quickly become the dominant market leader in pay per click search, dwarfing Yahoo (formerly Overture, formerly Goto.com) and Microsoft’s slices of advertiser’s pay per click ad share.
…
Original Source

18 February, 2008| Marketing, advertising... | Comments (0) @ 21:38

SearchCap: The Day In Search, February 18, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Hitwise: Google Users Older, Bigger Spenders Than Yahoo’sHitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also…
…
Original Source

18 February, 2008| Marketing, advertising... | Comments (0) @ 20:44

Surprise! Not All Women Think Alike

How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons, but two of the best ones are:

They are wonderful idea starters
…
Original Source: www.copyblogger.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 20:43

Today I spent a little time looking at the popular page on delicious. Here’s a few of my scribbled notes looking at the headings (click to enlarge a little).

…
Original Source: www.problogger.net

18 February, 2008| Marketing, advertising... | Comments (0) @ 19:29

The Details Are In For the Magazine Headline Remix

The Details Edition of the magazine headline remix for blogging inspiration (following the Cosmo challenge) has come to a close. As with last time, we’ve had a lot of great participation and interesting posts.
…
Original Source: www.copyblogger.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 19:15

Standing Up For The Little Guy

AdAge runs an interesting article on a group of men who have teamed up together to fight back against the advertising industry’s use of men in commercials. Unhappy with the way men keep getting portrayed as losers to poke fun at, they’ve started to fight back: after the SuperBowl dozens of emails were sent to the CEO of Pepsi, their agency, BBDO and publications such as Ad Age and The New York Times, complaining about the balls-banging treatment of Justin Timberlake in their latest commercial. Jonah Bloom is rather dismissive of the groups efforts:
…
Original Source: www.psfk.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 18:24

Dell Responds to Buzz Online in China

With the growth of BBS and blogs in China, Internet Word of Mouth, or IWOM, has become an increasingly important issue for brands trying to understand and influence consumers. S…
Original Source: www.psfk.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 18:23

Exopolis Exhausts Our Defenses with Barrage of Mixtapes

Remember that Exopolis V-Day mixtape from, like, 2006?…
Original Source: www.adrants.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 18:19

SF Club Turning Up The Green - Jeff Squires
Reebok + Kook-Aid = Instant Classics - Katie Sherman
Pepsi Raw - A Natural Cola - Piers Fawkes
T…
Original Source: feeds.feedburner.com/psfk

18 February, 2008| Marketing, advertising... | Comments (0) @ 18:13

Olay

…
Original Source: www.frederiksamuel.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 17:59

Why Not Use Moving Steps to Illustrate Variety?

Fresh Creation sent us this neat take on escalator advertising, a model that’s been h…
Original Source

18 February, 2008| Marketing, advertising... | Comments (0) @ 17:59

Nike Trash Talk - Recycled Old News?

Nike have launched a new shoe that’s made entirely of ‘trash’ and leaves us wondering if this is yet another side eco-project to garner press attention than actually foster change internally at Nike. Promoted with S…
Original Source: www.psfk.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 17:39

More Squirrel Pity with an Eco Tint

Because we all love ourselves some squirrels (1, 2, 3), consider how you’re robbing them of house and home the next time you get a paper bank statement….
Original Source

18 February, 2008| Marketing, advertising... | Comments (0) @ 17:38

Let Them Eat Cake

by: Alain ThysWith all the attention going to the Obama-Clinton competition, one would almost forget that Russia is having its own style of election fever. Marina Natanova (thx !) just sent me this image which I think wins the award for most unusual political advertising ever.

…
Original Source: feeds.futurelab.net

18 February, 2008| Marketing, advertising... | Comments (0) @ 17:22

Creative Business: The Magnificent 7 Vs The Double-Deckers

Russell Davies has an interesting thought piece on two ways to start a creative business - with a team of experts (the Magnificent Seven) or with a tea of friends (the D…
Original Source: www.psfk.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 17:17

Bah. A Brand is a Brand is a Tattoo is a Brand is a Brand.

“IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY,” bellowed the Indonesian arm of TBWAglobal in our email this morning….
Original Source: www.adrants.com

18 February, 2008| Marketing, advertising... | Comments (0) @ 17:15

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