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Arcor

Agency: Leo Burnett, Brazil

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Original Source: www.frederiksamuel.com


  17 February, 2008| Marketing, advertising... | Comments (0) @ 23:42
new york bartender allegory

zzzbambam14.jpg

[RE-POST: Originally published August, 2004]

A strange thing happens to New York bartenders when they hit the age of thirty: They suddenly realize they’re never going to be famous.

Right up to the point where they were 29 years, 364 days, 23 hours, 59 minutes and 59 seconds old they are all absolutely, positively certain that their screenplay will be sold, their face will be discovered by a big stage producer, their paintings will be hanging at The MoMA, their photographs will be gracing the pages of Vogue etc. etc.
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Original Source


  17 February, 2008| Marketing, advertising... | Comments (0) @ 21:54
Juice salon, India, uses creative escalator advertising


Finally! I can’t even recall how many emails we’ve gotten from people who sell the “new” media space of escalator advertising (meh, I did some in -94, get a grip) where they show off annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something c…
Original Source


  17 February, 2008| Marketing, advertising... | Comentarios (1) @ 21:11
Mike Blumenthal on the Local Search Market & Strategies for Local SEO

Posted by randfishIn August of 2007, I heard from several sources that Mike Blumenthal of the Understanding Google Maps & Yahoo! Local blog was a rising star in the field of local search. I shot him an email and I’ve been hoping to get an interview with him ever since. Thankfully, he’s finally acquiesced - enjoy!
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Original Source


  17 February, 2008| Marketing, advertising... | Comments (0) @ 20:25
Marc Laperrouza on Mobile Telephony in China (LIFT’08)

by: Alexander OsterwalderThis post might be a little outside of my usual scope. However, I think
the video shot at the LIFT conference with my friend Marc Laperrouza,
nicely puts the spotlight on Asia, the most important region of
tomorrow’s world. Marc gives some particularly interesting insights
into Asia’s telecom sector.

..
Original Source


  17 February, 2008| Marketing, advertising... | Comments (0) @ 18:04
Who clicks on ads? (Revisited with data)

by:danah boydTwo months ago, I ruffled some feathers with a post called Who clicks on ads? And what might this mean?
Lacking any good public research, I pointed to a blog post by an AOL
Global Advertising Strategy guy talking about research they did on AOL
ad clickers. The report was by no means generalizable to all ad
clickers, but it made a significant point: ad clickers are not
representative of the population at large. Still, there were folks that
were annoyed that I wasn’t pointing to pubic data, especially when I
continued on to make my own hypotheses about who these heavy clickers
are. …
Original Source


  17 February, 2008| Marketing, advertising... | Comments (0) @ 18:00
What would you Google if?

Google Local MapsFinding the right mix between marketing focused messages and customer focused messages is a real art and, in my opinion, at the heart of creating a powerful marketing strategy.
Interviewing your existing customers is one of the best ways to uncover this mix and find out what your customers really value, really want, and in the case of online search - what they really look for when trying to find someone that does what you do.
T…
Original Source: www.google.com


  17 February, 2008| Marketing, advertising... | Comments (0) @ 16:55
Book Review: I’m On LinkedIn — Now What???

As I’ve written before, I “get” LinkedIn, but I don’t see how it can help my business.
I’ve had a few people tell me LinkedIn is a contact management system, but I use ACT!. LinkedIn does not give me the ability to keep track of prospects’ and customers’ histories (plus spouse and kid names, birthdays, […]…
Original Source: marcom-writer-blog.com


  17 February, 2008| Marketing, advertising... | Comments (0) @ 16:11
Why Use the Yellow Pages for Your Marketing? Here are 3 Good Reasons

yellow-pages.JPG
The Yellow Pages have become dinosaurs.  Just look at the pile of them that sit by the back door of my office building.  They’ve been sitting there for 2 months and no one in any of the businesses has even bothered to pick up their office copy.  
More and more consumer and business buyers alike search Google.  Or an industry directory like Thomas Register.
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Original Source: brandandmarket.com


  17 February, 2008| Marketing, advertising... | Comments (0) @ 13:53
Top 5 Recommendations for MarketMe.com


It’s time to summarize and consolidate over 10,000 words worth of advice and suggestions given to MarketMe.com as part of our community consultation program. While there’s a great depth of knowledge to be mined from the comments on t…
Original Source: www.problogger.net


  17 February, 2008| Marketing, advertising... | Comments (0) @ 13:38
That’s financial services for you

by: Dick StroudWhenever I attend a 50-plus focus group and the topic of banks,
building societies and other variants of financial service companies
are discussed I can guarantee there will be a huge intake of breath and
then tidal wave of vitriolic abuse.

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Original Source: feeds.futurelab.net


  17 February, 2008| Marketing, advertising... | Comments (0) @ 10:24
WordPress: Seesmic Plugin

This was a fun project! With the API for Seesmic launching, I was chomping at the bit to post my videos on my blog so folks could see more videos from me. Utilizing the same architecture as some of the other WordPress plugins I’ve built, I built out a Seesmic WordPress plugin.
This plugin was different because it required me to decode JSON and work quite a bit more with multi-dimensional arrays and PHP. Sorry if that sounds like greek to you… here’s some explanation.
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Original Source: feeds.feedburner.com/DouglasKarr


  17 February, 2008| Marketing, advertising... | Comments (0) @ 8:49
hugh & the rabbi, episode 2

[Listen to the podcast here.]Rabbi Pinny Gniwisch of Ice.com, Marketing contrarians Johnnie Moore …
Original Source: www.gapingvoid.com


  17 February, 2008| Marketing, advertising... | Comments (0) @ 5:53
Achieving Brand Management Success

To get there You Must Focus the Organization on Delivering the Brand Promise – Brand Management is Much More than Marketing (a.k.a., Making the Brand Promise Real)

Remember these keys:

•    Branding is not an afterthought; rather it is the core value of the organization.•    Have a singular focus on delivering the brand promise.•    The brand’s products and services must deliver upon the brand’s promise.?…
Original Source: feeds.feedburner.com/BrandingStrategyInsider


  17 February, 2008| Marketing, advertising... | Comments (0) @ 5:10

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