Five Tips for Writing Your Press Releases for the Web

I recently worked on a white paper lead generation campaign for a client, Riverace Corporation. The client called me initially because his efforts, which included Google AdWords and direct mail, had not produced any leads.
In addition to editing the white paper, writing a new DM letter and an optimized landing page, and redoing his […]…
Original Source: marcom-writer-blog.com

  16 February, 2008| Marketing, advertising... | @ 11:02

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