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Why The Vast Majority of SEOs No Longer Target Individual Search Engines

Posted by randfishA long time ago (at least, in web years), search engine optimization required specific targeting practices for each of the engines. For Hotbot, you’d need to place two repetitions of every keyword side-by-side in your meta keywords tag, while for Northern Light, a picture of at least one dancing baby in the bottom right-hand corner made all the difference …
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  16 February, 2008| Marketing, advertising... | Comments (0) @ 23:36
PodCamp Midwest Mobile posts

In the field interview with Elisabeth McLaury Lewin - editor of PodcastingNews …
Original Source: feeds.feedburner.com/ducttapemarketing


  16 February, 2008| Marketing, advertising... | Comments (0) @ 22:04
Serious Games Challenging Teenagers To Save The Planet

by: Eliane AlhadeffIBM is launching a free multiplayer online game, PowerUp, challenging teenagers to help save the planet “Helios” from ecological disaster. The
game is part of IBM’s TryScience initiative and will be launched at
Engineer’s Week 2008 opening on February 16 in Washington, D.C. The
game, which can be played alone or together, features a planet in near
ecological ruin where three exciting missions for solar, wind and water
power must be solved before sandstorms, floods or SmogGobs thwart the
rescue. …
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  16 February, 2008| Marketing, advertising... | Comments (0) @ 18:09
Alan’s Angle - Yahoo’s Reaction: Smart Business Move or Denial?

By Alan Johnson
Since I have previously explained exactly why, even if Microsoft and Yahoo! were to join forces, people shouldn’t necessarily expect this to be the solution which would somehow “save” us from Google’s domination, it’s time to analyze Y…
Original Source: www.marketingpilgrim.com


  16 February, 2008| Marketing, advertising... | Comments (0) @ 17:13
Stressed

Like most creatures, people are stressed out. Almost all the time. And when we’re not, we seek out adventures and interactions to make us stressed. We get stressed about money, reputation, safety, relationships and whether we have to move our seat on the plane after we get on.

Stress is an essential part of the human condition. It rises when we’re about to buy something or sell something or interact with someone. We spend money to avoid it and we spend money to embrace it. And we almost never talk about it.
…
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  16 February, 2008| Marketing, advertising... | Comments (0) @ 14:40
Six Defining Moments of a ProBlogger

There are defining moments in everyone’s lives that often get looked back on as times that determined how things eventually played out.
My reader question for today is to ask for you stories of defining blogging moments.

What are the most important decisions and discoveries that you’ve made as a blogger?
What realizations did you have that shaped your blog (for good or bad)?
What circumstances do you now look back on things that changed your blog’s course?
…
Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney


  16 February, 2008| Marketing, advertising... | Comments (0) @ 13:17
Discover Magazine video of moi

by:danah boydLast fall, I did an interview for Discover Magazine about my research. I still think that I look strange in video, but I figured others might appreciate it.

..
Original Source: feeds.futurelab.net


  16 February, 2008| Marketing, advertising... | Comments (0) @ 11:18
Five Tips for Writing Your Press Releases for the Web

I recently worked on a white paper lead generation campaign for a client, Riverace Corporation. The client called me initially because his efforts, which included Google AdWords and direct mail, had not produced any leads.
In addition to editing the white paper, writing a new DM letter and an optimized landing page, and redoing his […]…
Original Source: marcom-writer-blog.com


  16 February, 2008| Marketing, advertising... | Comments (0) @ 11:02
Personal Branding Tips - Guylights

I’ve been working in the affiliate space for years now. And somehow, I’ve become known in my circles as the dude who gets “guylights” put in for every trade show. Ok, I’m personally responsible for that idea… The point is, I’ve done it purposely. I get them put in on purpose. Why? It’s a good branding thing for me. People recognize me as the dude who gets his hair highlighted. It’s kind of a funny joke. And it works, well….
Original Source: www.jimkukral.com


  16 February, 2008| Marketing, advertising... | Comments (0) @ 9:54
Links for 2008-02-15 [del.icio.us]


Virtual Me
…
Original Source: feeds.feedburner.com/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology


  16 February, 2008| Marketing, advertising... | Comments (0) @ 6:00
The Language of Branding: Brand Personality

Each and every brand should choose an intended personality based upon the brand’s aspirations and its customers’ current perceptions of the brand.  The personality is usually communicated in seven to nine adjectives describing the brand as if it were a person.

A brand’s personality and values are often a function of the following:

•    The personality and values of the organization’s founder (assuming he or she had a strong personality and values)?…
Original Source: feeds.feedburner.com/BrandingStrategyInsider


  16 February, 2008| Marketing, advertising... | Comments (0) @ 5:01
Yahoo’s Audience Skews Younger

Dear Heather Hopkins,
I heart you. You and your lovely data.
If you’ll recall, in December, Google lost market share by a minuscule amount. Instantly, the blogosphere abounded with rumors that Google was past its prime, that it was the beginning of the end for their dominance, blah blah blah. Then S…
Original Source: www.marketingpilgrim.com


  16 February, 2008| Marketing, advertising... | Comments (0) @ 0:41

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