Marketing Blogs » Teens’ Cell Phone Selves

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When I’ve spoken about teens having new tools to stay connected 24/7, I often use the analogy of the three-way call or how we used to stay on the landline phone as long as we could. I think that analogy explains the desire for the technology but not how the technology is changing the way teens are interacting with each other as well as how having a phone accessible at all times creates more of a dependence - not just on being able to check for text messages, but on their parents — whom they can now call anytime, anyplace. .
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