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[View of Apline, Texas from my dad’s porch. Twin Peaks mountain in the background. Click on image to enlarge etc.]

I’m writing this from Alpine, Texas, where my dad lives. Hanging here for the next week or two. Hardcore West Texas, miles away from anywhere. Just how I like it. Blogging light for the next while. Off to NYNY after this. Rock on. …
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 23:45

Google Maps Marks 1-Ways in Parking Lots

Navigating the University of Minnesota can be tricky for first-timers due to the name 1-way streets and intersections. Luckily, Google Maps marks the direction of each street.

But they also go one step further by marking the 1-way directions for each lane of the U of MN’s parking lots:
…
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 21:36

Daily Search Forum Recap: February 15, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

15 February, 2008| Marketing, advertising... | Comments (0) @ 21:30

GM’s Fuel Cell And Hybrid SUV’s To Green The Red Carpet

GM intends to use this years Oscars to promote it’s fuel friendly technology. 75 vehicles - the largest green fleet assembled for a major awards show - will shuttle actors to the Kodak Theatre. The GMC Yukon Hybrid, the zero-gas and zero-emissions Chevy Equinox Fuel Cell(w…
Original Source: feeds.feedburner.com/psfk

15 February, 2008| Marketing, advertising... | Comments (0) @ 20:12

SearchCap: The Day In Search, February 15, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Search in Pictures: Yahoo Hippies, Protesting Via Google, Vint Cerf With Ask In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
…
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 19:48

SearchCap: The Day In Search, February 14, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

15 February, 2008| Marketing, advertising... | Comments (0) @ 19:48

Leaving Home

For those of you who have been following my personal evolution from part-time blogger or Ypulse as side passion project to full time founder of Ypulse, LLC (as of September 2006), Monday will mark another milestone for me. I have decided to rent a desk in an office in San Francisco. For any of you work-at-home readers, you know that the time comes where working in your PJs until 2 p.m. starts to feel gross. I’ve hit that wall and am craving boundaries around Ypulse, which has taken over my home life. This Monday, I will wake up early, take a shower (my husband will be so pleased) and go to my new digs at 11th and Folsom to update the site. I’m just trying it out to see if it helps this feeling of one day blurring into the next.
…
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 19:48

Telegraph: Earth’s Oceans In Trouble

While it seems there’s a report on a new eco-problem every day, we can probably guess that the world’s oceans aren’t in the best state. But nobody has ever completed a study about how good or bad the ocean’s are coping. Well, according to an international team of 19 scientists, they aren’t coping all that well.
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Original Source: www.psfk.com

15 February, 2008| Marketing, advertising... | Comments (0) @ 19:44

Fast Company’s Dull Top 50 Innovative Companies 2008

Congratulations to PSFK friends/sponsors/landlords/patrons Anomaly for reaching 24 in Fast Company’s annual list of global innovative companies. Anomaly were highlighted because of their innovative approach to intellectual property.
The rest of the list is pretty lackluster and unimaginative: filled with such few obvious inclusions like Google and Apple; a more than a few old FC faves who passed their sell by date a while ago (e.g. IDEO, GE, Nike, Nokia, P&G, Disney, Samsung, HP, Timberland, IBM, Boeing, Intel, Cisco, Microsoft, Sun Microsystems); and a few emerging companies like T…
Original Source: feeds.feedburner.com/psfk

15 February, 2008| Marketing, advertising... | Comments (0) @ 19:39

Ypulse Essentials: Cheer Camp, ‘Girls Rock’ Trailer, Miley’s Big Bro

Teens Didn’t Watch The Grammys (on TV….my theory, which was quoted in this article, is that they caught the highlights of who they wanted to see online. Plus this week’s Younger Viewers ratings wrap up) (Media Life Magazine)
…
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 19:15

The Club: A Car Racing Inspired Shoot-em Up

“The Club” is a new video game by Sega transforming the third person shooter genre. Instead of a novel sized storyline accompany game play, as seen in games like “Halo,” “The Club” focuses on unadulterated action - taking cues from classic arcade games and more recent car racing games where high scores are what matter most.
…
Original Source: www.psfk.com

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:59

Sylvain Chomet Whips Pen Out for Discount Tire Spot

DDB and Th1ng (”Thing One” — yeah, that was an intelligent brand move) just put together this spot for Kwik-Fit. In it, people do a conga line when Kwik-Fit announces 25 percent off for four Goodyear or Dunlop tires….
Original Source: feeds.feedburner.com/adrants

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:55

Teens’ Cell Phone Selves

When I’ve spoken about teens having new tools to stay connected 24/7, I often use the analogy of the three-way call or how we used to stay on the landline phone as long as we could. I think that analogy explains the desire for the technology but not how the technology is changing the way teens are interacting with each other as well as how having a phone accessible at all times creates more of a dependence - not just on being able to check for text messages, but on their parents — whom they can now call anytime, anyplace. .
…
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:53

CD-Turned-Author Self-Promotes without Spending. Much.

CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it’s about a mom who exchanges her life for her kidnapped daughter’s….
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:49

From The Ypulse WTF Files

It’s called Love Blow….

A shocking new energy powder designed and marketed to look like cocaine is set to cause a storm of controversy when it hits the shelves in Britain.

The white substance, which contains caffeine and other stimulants, is called I Love Blow and comes in a box complete with a mirror and fake credit card.
…
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:48

Australia Hates Goodby Silverstein’s Michael Bay Bank Ad

It seems a new campaign for Australia’s Commonwealth Bank has the land of down under angry for two reasons….
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:36

What’s your Facebook strategy?

I’ve had Jason Alba and Jesse Stay’s new e-book …
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:14

Converse and Dr. J? No Way. (Okay, YES Way.)

For some brands, deep association with a celebrity isn’t enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a … whenever….
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:14

Converse and Dr. J? No Way.

For some brands, deep association with a celebrity isn’t enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a … whenever….
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 18:14

Virgin Islands Tries Triggering Wanderlust with Music

To drive tourist cash to the US Virgin Islands, JWT Atlanta and RagingArtists produced a promotional music video for PrimalScream’s “Meant to Be.”…
Original Source

15 February, 2008| Marketing, advertising... | Comments (0) @ 17:55

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