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Daily Search Forum Recap: February 13, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com


  13 February, 2008| Marketing, advertising... | Comments (0) @ 23:00
Linky Goodness, February 13

Another cause for celebration in a Pilgrim household: it’s Peter Tork’s birthday!
And now for cause for celebration in your house workhold: Linky goodness!

You heard the rumors that Google said they’d back Yahoo up if they didn’t go with Microsoft, right? Well, if that was true, it ain’t now: Yang loses his Google escape route…
Original Source: www.marketingpilgrim.com


  13 February, 2008| Marketing, advertising... | Comments (0) @ 22:24
Google Results: 98.7% Safe

External companies have long kept tabs on the safety of search engine results. McAfee, for one, regularly releases findings on the percentage of search results that bring up malware, adware, malicious iFRAMEs and other such techniques.
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Original Source: www.marketingpilgrim.com


  13 February, 2008| Marketing, advertising... | Comments (0) @ 22:13
Facebook Cleans Up Act, Disabled Accounts

Facing pressure from a UK probe and continued coverage from the New York Times, Facebook seems to have realized that people don’t appreciate the website keeping their data after discontinuing their accounts.
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Original Source: www.marketingpilgrim.com


  13 February, 2008| Marketing, advertising... | Comments (0) @ 21:52
Yahoo Considers Enlisting with News Corp.

In perhaps another effort to either curb Microsoft’s affections or drive its bid higher, Yahoo is considering a relationship with News Corp.
According to Reuters, which drew information from The Wall…
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Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 21:45
Study: Who Clicks on Banners?

It’s time to update the famous saying to “I know half of my clicks are wasted, I just don’t know which half.”ComScore’s press release: “The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public. In fact, heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Heavy clickers behave very differently online than the typical Internet user, and while they spend four times more time online than non-clickers, their spending does not proportionately reflect this very heavy Internet usage. Heavy clickers are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers….
Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 21:28
SearchCap: The Day In Search, February 13, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

B2B Blogging: Using Thought Leadership To Drive Positioning & Sales The B2B world is wrestling with how to effectively harness “word of blog” marketing—let alone the glittery new world of social media marketing. How can we use social media sites to create that viral buzz that sends awareness and sales soaring? We see what occasionally happens in the consumer…
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Original Source: feeds.searchengineland.com


  13 February, 2008| Marketing, advertising... | Comments (0) @ 20:57
Seattle Times Takes Issue with Baring Vagina

This month the National Council of Jewish Women, Seattle is co-sponsoring a couple of performances for the Vagina Monologues at the Museum of History and Industry….
Original Source: feeds.feedburner.com/adrants


  13 February, 2008| Marketing, advertising... | Comments (0) @ 20:32
Writers Strike (Officially) Comes to End

Early today the Writers Guild of America (WGA) and the Alliance of Motion Picture & Television Producers (AMPTP) agreed upon new terms for writers in the digital age.
92.5 percent of 3775 writers…
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Original Source: feeds.marketingvox.com


  13 February, 2008| Marketing, advertising... | Comments (0) @ 20:29
SEO Tips for Public Relations

During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and public relations. There’s plenty of sage advice for PR professionals interested in leveraging search engine optimization tactics in the interview, so if you have 25 minutes be sure to click the link above and listen. Otherwise, here is a paraphrased accounting of our talk:
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Original Source: feeds.feedburner.com/OnlineMarketingSEOBlog


  13 February, 2008| Marketing, advertising... | Comments (0) @ 20:14
ASCII Art in Google AdWords

ASCII art in Google AdWords for a car rental company Sixt.de in Europe (via coolz0r). Most likely a mock-up since Google will filter out the excessive punctuation and would not show three ads from the same account on one page, but maybe it might work with other text ad companies. There’s a video on B…
Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 19:42
The Curse of the ProBlogger - Time Management and Scaling Yourself Up


I love my work - but if there’s one thing that I struggle with more than anything else it is that I get to the end of each day and wish there were a few more hours.

image by E…
Original Source: www.problogger.net


  13 February, 2008| Marketing, advertising... | Comments (0) @ 19:41
Ypulse Essentials: Metromix L.A., We’re All Number One!, ‘Lily Allen & Friends’ Flops

Hopped up on candy (it used to be just the sugar, now its caffeine to compete with energy drinks. This doesn’t seem like a good thing) (WSJ)

- Metromix to launch in L.A. (Tribune’s free weekly aimed at the Millennial set to launch in Los Angeles — it’s already popular in Chicago) (AdAge.com, reg. required)
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Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 19:28
Ypulse Teen Tech Roundup

MyBytesThe MPAA and RIAA aren’t the only folks with a vested interest in educating teens about their version of IP law, Microsoft has just launched a new curriculum for middle and high school educators titled “Intellectual Property Rights Education.” From their press release:…
Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 18:57
Chicks Who Click Scholarship

Right now I’m a member of one professional network — Chicks Who Click — which is a group of “women in media, creative arts, communications and girls’ & women’s advocacy.” The organization just launched a scholarship that will be awarded to “a young woman between the ages of 17 and 20 who will be entering community college for the 2008-2009 academic year.” You can get all the info, deadline, criteria and contact info h…
Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 18:49
GM Rethinks Depressed Robots. Hey, How About Robo-Nannies?

gm-robots.jpg

Remember that suicidal GM robot? Imagine it’s refreshed, rehabilitated and ready to contribute to society again….
Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 18:49
Computers Go Back in Time to Celebrate Broadband Invasion of TV Turf. Wait, What?

emmys-mtm.jpg

Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody’s guess; it’s all the same in the media melting pot….
Original Source


  13 February, 2008| Marketing, advertising... | Comments (0) @ 18:31
Social Media Blight

The old adage of broad-reaching media is that eyeballs = money. Flawed logic that is commonly accepted today is that more eyeballs = more money. We’re seeing social media sites like Digg, MySpace and Facebook plateau and even shrink in participation.
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Original Source: feeds.feedburner.com/DouglasKarr


  13 February, 2008| Marketing, advertising... | Comments (0) @ 18:31
It’s a Chest-Based Video Showdown! Cast Your Vote for Vest or Tee

In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks better (said them, not us)….
Original Source: feeds.feedburner.com/adrants


  13 February, 2008| Marketing, advertising... | Comments (0) @ 18:09
Does SEO Have a Bad Reputation?

In today’s ClickZ article, “Chicken Soup for the SEO Soul,” P.J. Fusco talks about how SEO critics have lambasted the SEO industry.
Fusco says this is partly the fault of the SEO industry itself — the reasons being that SEO firms can’t publish results data because clients won’t allow it. Hence, SEO practices aren’t […]…
Original Source: marcom-writer-blog.com


  13 February, 2008| Marketing, advertising... | Comments (0) @ 17:53
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