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Social Media Stunner: Blogging Music Fans Really CAN Increase Music Sales!

Almost two years ago at BMA, I had a ‘brainstorm’ post that centered on the idea of music labels finding their blogging fans, and giving them a free copy of their favorite artist’s CD. That idea later led to ‘1…
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:53

Do the "Heavy Clickers" Negatively Impact Display Ad Campaigns?

Posted by randfishA report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine):
…heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks….
Original Source: feeds.feedburner.com/seomoz

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:48

Updated: Yahoo Layoffs Happening Now

The expected Yahoo
layoffs started a few hours ago. Two very good people I know are among those
cut. No doubt we’re going to be hearing from many more. Below, a rundown on
reports I’ve spotted from others on the web about the cuts. As more comes in,
we’ll update or do a fresh post. (NOTE: First round of updates now added;
Bradley Horowitz is the top-ranking search person to go, apparently leaving
voluntarily to Google):
…
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:31

Yahoo Layoffs Happening Now

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:31

Yahoo Layoffs Happening

The expected Yahoo layoffs started a few hours ago. Two very good people I know are among those cut. No doubt we’re going to be hearing from many more. Not much more to report about it at the moment, but I expect over the coming day, we’ll have a better assessment of where the cuts are.
..
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:31

Graph: Technology Adoption Rates

NY Times published an excellent graph showing adoption rates for different technologies by three income tiers of the US population. Links: t…
Original Source: bp2.blogger.com/_XJseql2u5l0/R7H6Ocva9A

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:14

Graph: Life of a Blog Post

What happens to your post after you hit the “Publish” button, illustrated by Wired.
—————-

…
Original Source: bp0.blogger.com/_XJseql2u5l0/R7In3sva9D

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:13

Daily Search Forum Recap: February 12, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 23:00

Study: Sad People Spend More

AP: A new study shows people’s spending judgment goes out the window when they’re down, especially if they’re a bit self-absorbed. Study participants who watched a sadness-inducing video clip offered to pay nearly four times as much money to buy a water bottle than a group that watched an emotionally neutral clip. (via N…
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 22:37

Truth Anti-tobacco "Remove one"

The posse at Trial DDB in Dallas did this ad for TRUTH, an anti tobacco group. “Remove one” it says. Your choice, which one? Hmm?
Creds go to ECD Brian Darby CD Jeff Bagley AD Steve Laing and copywriter Kim Frandsen….
Original Source: commercial-archive.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 22:02

Petra Nemcova advertises Rampage jeans, but forgot her top.

Definitions of rampage
violently angry and destructive behavior
act violently, recklessly, or destructively
What the advertiser hopes men will go on as they raid stores for their own pair of Rampage jeans, after seeing Sports Illustrated model Petra Nemcova topless wearing nothing but said skin tight Rampage jeans and heels.
I…
Original Source: commercial-archive.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:47

Linky Goodness, February 12

You know you need that linky goodness fix, so even though I only have two stories to share, I’ll hook you up.

It starts: Yahoo Layoffs Happening Now : Employees Notified Today
IAB Board Formally Adopts Behavioral Targeting Guidelines….
Original Source: www.marketingpilgrim.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:39

Energy Islands

Recently there have been a number of energy solutions harnessing the power of the sea, but this latest concept has us really excited. Envisioned by Dominic Michaelis, his son Alex, and Trevor Cooper-Chadwickt, the design has been entered into the V…
Original Source: www.psfk.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:17

Search Illustrated: The Value Of Search Engine Marketing

Many cases can be made for different types of effective advertising.

But what makes search engine marketing stand out from the rest? Today’s inforgraphic demonstrates the mindset of the buyer and their ability to easily convert while in the medium:
…
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:15

Google Stalking the Pilgrims!

It wasn’t enough that you could find our roofs on Google Earth. Oh no. Google had to really know where we Marketing Pilgrims live. And now they’ve gone and done it—they’ve expanded Google Maps Street View to include our homes.
…
Original Source: www.marketingpilgrim.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:13

Press Release Distribution Service Butts Heads With Bloggers

PR Web seems to be getting under bloggers’ skin lately, and I butted heads with them today over a press release. We worked it out, but the issues indicate that PR Web needs to make some changes.

In 2000, I wrote a much-quoted article entitled “The Traditional Press Release is Dead.” …
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:11

Press Release Distribution Services Butt Heads With Bloggers

PR Web seems to be getting under bloggers’ skin lately, and I butted heads with them today over a press release. We worked it out, but the issues indicate that PR Web needs to make some changes.

In 2000, I wrote a much-quoted article entitled “The Traditional Press Release is Dead.” …
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:11

MSNbot 1.1: Live Search Implements A More Efficient Crawl

Today, Microsoft announced changes to their Live Search crawler intended to reduce bandwidth resources during the crawl of a site. MSNbot (upgraded to version 1.1) now supports both HTTP compression and conditional get. The post on the Live Search Webmaster Center blog describes each feature in detail and includes links to tools you can use to check your server for support of these features.
…
Original Source: feeds.searchengineland.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:09

Online Reputation Management for Individuals

Recently I’ve had several discussions with a reporter from the Wall Street Journal on how small businesses can effectively use blogger relations and PR to market themselves. Out of that conversation came another topic about O…
Original Source: www.toprankblog.com

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:08

Cheaper, Stronger Heroin

This is today’s front page of Boston Now, one of the city’s free commuter papers, but it looks almost like an ad for, what else, cheaper and stronger heroin….
Original Source

12 February, 2008| Marketing, advertising... | Comments (0) @ 21:05

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