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Daily Search Forum Recap: February 11, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Original Source: feeds.seroundtable.com

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 23:00

eBay Listing Fees Lowered For Media - A Milestone In Many Ways

Hi gang,
Today, for the first time ever, eBay announced category specific pricing on the eBay US site. They lowered Media category fees by .05 at several levels:
$0.01 – 0.99 (auction-style only) Original Categories Insertion Fee: $ .20 New…
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Original Source: feeds.feedburner.com/StartupnationBlogs

11 Febrero, 2008| Marketing, advertising... | Comments (0) admin @ 22:40

Microsoft Responds To Rejection: Will Take "All Necessary Steps" To Consummate "Full & Fair" Proposal

Yahoo may have said
no to being acquired by Microsoft, but Microsoft isn’t having it. The
company has put out a
statement
saying the rejection was "unfortunately" and pledging to "pursue all necessary
steps" to get what it called its "full and fair" proposal to be accepted.
The wording suggests that Microsoft will not up its offer, as some have
expected. It also suggest in taking about "stakeholders" and "shareholders" that
the company will undertaking a sustained effort to have shareholders put
pressure on Yahoo’s board.
…
Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 22:07

Stories of the Last Pre-Internet Generation

Posted by randfishMystery Guest and I were talking over dinner tonight about how ours (the current 25-30 year old age group) is essentially the last generation to experience a pre-Internet childhood. If you turned 18 after ~1999, your upbringing was probably impacted, at least in part, by the rise of the web (at least in regions with high Internet penetration rates). What will we tell our children about those fanciful days before search engines, websites and on-demand knowledge wrapped themselves into our collective psyches?
…
Original Source: feeds.feedburner.com/seomoz

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 22:05

Take that, ferret face!

Squidoo today launched HeyMonkeyBrain.com.

Digg covers it here.
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Original Source: feeds.feedburner.com/typepad

11 Febrero, 2008| Marketing, advertising... | Comments (0) admin @ 20:48

SearchCap: The Day In Search, February 11, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Microhoo: Divining The Probabilities Yahoo’s board has officially rejected Microsoft’s bid for the company, but that’s likely just a gambit to either pressure Microsoft to sweeten its bid, or stall for time while Yahoo explores other alternatives. So what’s the likelihood of Microsoft actually succeeding in its takeover attempt? There are many possible…
…
Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 20:32

Ypulse Essentials: Keep The ‘Lights’ On, Ad School To Open, Next Crank Dat?

Keep ‘Friday Night Lights’ On (the save our favorite show campaigns have begun. More from Pop Candy) (Best Week Ever)

- T…
Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) admin @ 19:52

Microhoo: Divining The Probabilities

Yahoo’s board has officially rejected Microsoft’s bid for the company, but that’s likely just a gambit to either pressure Microsoft to sweeten its bid, or stall for time while Yahoo explores other alternatives. So what’s the likelihood of Microsoft actually succeeding in its takeover attempt?

T…
Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 19:44

Our top five articles from Feb 4 - 10, 2008. Results are based on Google Analytics and in order of overall page views:
The Problem With The Trends (Business) - Piers Fawkes
The Day Time (kind of) Stood Still in New York - Christine Huang
R…
Original Source: feeds.feedburner.com/psfk

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 19:37

Kiva creates new way to fund small business growth

Mark Flannery co-founded Kiva.org with his wife a few years ago and their success has forever altered the way entrepreneurs in the developing world get access to the small amounts of capital that can make a huge impact on their businesses and lives. In doing so they’ve also opened up an entirely new channel of micro lending to businesses and individuals who would like a way to help the smallest of businesses get going.
…
Original Source: images.kiva.org

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 19:29

Phones Debut with Google’s Android

People who wanted to see Google’s Android-powered phones at the Mobile World Congress had to act fast. The first prototypes of the cell phones were being shown to industry experts and journalists today. Space ran out in the first hour of the show, which continues this week in Spain.
The demonstrations were by chip makers like ARM, Marvell, Texas Instruments, Qualcomm, NEC and ST Microelectronics.
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Original Source: www.marketingpilgrim.com

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 19:20

40% of Bloggers #!%@’ing Swear on their Blogs [POLL RESULTS]

Last week’s poll looked at swearing on blogs and asked readers whether they did it or not. 968 readers have voted so far.
Here’s how the results turned out:

Total Yes to No vote - 40% to 60%.
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Original Source: www.problogger.net

11 Febrero, 2008| Marketing, advertising... | Comments (0) admin @ 19:02

Ypulse Teen Tech Roundup

In the launches and relaunches category, Yahoo! launched its lifecasting service Yahoo! Live — everything I’ve read about it so far basically says it’s still very beta-y (i.e. not too stable) and doesn’t really have any stand out features compared to similar services. Seems kind of like S…
Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:58

Target Looks To LEED

The number of retailers adopting the LEED green building program is growing steadily. We’ve reported on a few like R…
Original Source: feeds.feedburner.com/psfk

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:41

Ogilvy: While Contemplating Life’s Journey, Think Vuitton

Here’s a pretty but slow-going spot from Ogilvy Paris. Ask yourself (while reclining in the idleness of the inherited rich): do you create the journey, or does the journey create you?…
Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:38

Lupe & The Longboard

The other week I had my makeup done for my “Attack of the Show” appearance at my neighborhood salon. The young seemingly bi-racial woman who did it must have been around 19 or 20. She asked me if I minded listening to some hip hop and then raved about Lupe Fiasco, telling me how his brand of hip hop was much smarter than most of what’s out there. Since my musical tastes are still stuck in the 70s, I hadn’t really listened to Lupe before this, and admit that I dug it. Today, when I was doing my regular scan of what teens are writing about in their high school newspapers, I spotted this article about how skateboarding, and longboarding in particular, is becoming popular again (beyond hard core skaters and influencing fashion as well). From t…
Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:38

Band-aids to Monitor Health

Say bye-bye to the peel-stick-and-pray method. Toumaz Technology is creating a new way to track how boo-boos heal. The UK start-up aims to manufacture custom microchips that can remotely monitor patients. When placed on patches such as band-aids, the chips enhance the healing process.
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Original Source: www.psfk.com

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:36

Microsoft Buys Danger

Microsoft has acquired Danger, Inc., maker of the T-mobile “Sidekick” device and the Danger operating system and platform. Danger has been hailed as highly innovative and its platform and OS pre-dates the iPhone (2000). There’s a bit of an irony here in that Danger was co-founded by Andy Rubin who is the chief architect behind Google’s Android open platform.
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Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:33

The Brave New World Of Branded Entertainment

I read PSFK’s post titled “MTV’s Game Plan & The Kids’ Rejection Of Ads” and wanted to share some of my thoughts. When it comes to youth/advertising, I think the move is towards branded entertainment vs. traditional ads — sponsors can “bake in” contextual ads within video games or create immersive/branded experiences in virtual worlds. Product placement and branded entertainment on MTV and youth oriented television shows is already rampant. But most of the ads on social networking sites like MySpace are still just banner ads, even when they’re “takeovers” or “skins.” And when they try to be more immersive like with Beacon, they feel invasive. Like you can tolerate a contextual billboard in your video game when you’re driving through a city or even enjoy flying your virtual Scion, but seeing your friends’ purchases in their Newsfeed feels doesn’t feel quite as natural — because you are wondering whether your friend is even aware that it’s showing up there.
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Original Source

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:08

Giant Fake Boobs? Hmm, Must be A Viral

“Please find the attached viral.” Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people!…
Original Source: www.adrants.com

11 Febrero, 2008| Marketing, advertising... | Comments (0) @ 18:01

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