The Cleverest Idea I’ve Seen In Years

This is the cleverest idea I’ve seen in years (and Apple had nothing to do with it as far as I know): PlayPumps. Kids play and pump water for villages at the same time. Girls benefit in particular because they are usually the ones fetching water. How cool is that?!

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Original Source

  10 February, 2008| Marketing, advertising... | @ 18:35

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