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Fevikwik

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Original Source: www.frederiksamuel.com


  10 February, 2008| Marketing, advertising... | Comments (0) @ 22:46
WGA Writers Win Compensation Rights to Online, Mobile Content

The Writers Guild of America has reached an agreement with production studios over compensation for online programming, NPR reports.
On the union website, presidents Michael Winship and Patric…
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Original Source: feeds.marketingvox.com


  10 February, 2008| Marketing, advertising... | Comments (0) @ 22:39
The 4 Biggest Threats Google Faces

Posted by randfishI had a fascinating breakfast discussion with Jonathan Hochman from Hochman Consultants on Friday about Google’s market dominance and the potential roads that might eventually lead to their fall. In our quest for potential Google-killers, we came across four likely candidates for bringing balance back to the search world (if not ending Google’s reign entirely). They include:
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  10 February, 2008| Marketing, advertising... | Comments (0) @ 22:39
The Road to ProBlogging is Not Always Obvious; Or, How I Came to Be Editor of a Top 1000 Blog

The following post is by Peter Clemens from Peter is the founder of Iwillchangeyourlife.com.
I still vividly remember being dazzled by the idea of making $1,000 a day from blogging. That was a little over 9 months ago, and the particular article I refer to is Steve Pavlina’s How to Make Money From Your Blog….
Original Source: feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney


  10 February, 2008| Marketing, advertising... | Comments (0) @ 21:18
How do you create happiness?

Happyteen
I’ve been thinking a lot about happiness over the past few months.  What does it really look like?  Or feel like?  And how elusive is it really?  Is it a condition we have to find ourselves in thanks to circumstance or someone else or perhaps is it a condition we have to create? 
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  10 February, 2008| Marketing, advertising... | Comments (0) @ 20:57
An Interview with Danny Sullivan on SMX West & Third Door Media

Posted by randfishLast week, I asked Danny Sullivan, Founding Partner and Chief Content Officer for Third Door Media (as well as the Editor-in-Chief at Search Engine Land) a few questions about the upcoming SMX West conference and the other sites he helps run (Sphinn and S…
Original Source: feeds.feedburner.com/seomoz


  10 February, 2008| Marketing, advertising... | Comments (0) @ 19:52
The Cleverest Idea I’ve Seen In Years

This is the cleverest idea I’ve seen in years (and Apple had nothing to do with it as far as I know): PlayPumps. Kids play and pump water for villages at the same time. Girls benefit in particular because they are usually the ones fetching water. How cool is that?!

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  10 February, 2008| Marketing, advertising... | Comments (0) @ 18:35
BrandQuote - February 10

‘The customer is the appreciating asset.’                             - Federal Express

Sponsored By:  Video Search Summit April 8th & 9th

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  10 February, 2008| Marketing, advertising... | Comments (0) @ 17:14
Kit Kat promotes "the ultimate break" with a three minute animation.

JWT France are doing another web spreading animation, perhaps encouraged by the success of last years epic animation Wilkinson Quattro Titanium which played off the Oedipus complex with that baby who fought daddy for moms kisses. This time it tells the story of a poor cubicle worker who needs a break from back stabbing co-workers and that alpha male in the cubicle next door.
The end of the film says that “the quest for the ultimate break begins” and directs you to B…
Original Source: commercial-archive.com


  10 February, 2008| Marketing, advertising... | Comments (0) @ 13:53
Jackie Moon shills both Old Spice and Bud at the same time.

Did Wieden+Kennedy and DDB Chicago have the weirdest brainsync of them all? They both fancy using Jackie Moon as spokesperson. First he was in a hugely popular Bud Light ad during the 2008 Super Bowl XLII, now he’s hanging around the same locker room espousing the virtues of le Old Spice in his trademark way. Didn’t Will Ferrel at some point say “hay, guys…. I’m already playing spokesperson for another brand here, airing at the same time..” I guess not.
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  10 February, 2008| Marketing, advertising... | Comments (0) @ 10:56
Comfort Shopping: Sad Customers Buy More

by: Roger DooleyMost merchants would include “happy customers” as a key part of their
mission. Oddly, new research shows that sad customers are likely to
spend more money when shopping. Merely watching a sad video clip caused
subjects to pay nearly four times as much for a water bottle than
subjects who watched an emotionally neutral clip.

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Original Source: feeds.futurelab.net


  10 February, 2008| Marketing, advertising... | Comments (0) @ 9:35
Nielsen Buys Into Neuromarketing

by:Roger DooleyHas neuromarketing arrived? If not, it has reached a new plateau of credibility as the privately held Nielsen Company has invested in NeuroFocus,
a firm that uses brainwave, eye-tracking and skin conductance
measurements to measure consumer reactions to ads and products.
Nielsen, best known for its television viewership ratings, has a
diverse portfolio of businesses involved in media and marketing.
According to their press info, …
Original Source: feeds.futurelab.net


  10 February, 2008| Marketing, advertising... | Comments (0) @ 9:31
Tapping the Emerging Celebrity Power of Online Influentials

by: David WigderToday, online influentials are
emerging as “celebrities” of sort, based not only on their domain
knowledge but on their ability to attract and engage audiences online.

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Original Source: feeds.futurelab.net


  10 February, 2008| Marketing, advertising... | Comments (0) admin @ 9:29
The new midlife crisis–it’s an "existential necessity"

by: John CaddellI’ve been working through my midlife crisis (profiled in t…
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  10 February, 2008| Marketing, advertising... | Comments (0) @ 8:37
Louis Vuitton’s :90 TV Commercial To Air Later This Month

From - Everything’s Better With Brentter : Louis Vuitton - A Journey
New :90 second Louis Vuitton ad done by Ogilvy Paris featuring award winning director Bruno Aveilla with score composed by famous movie composer Gustavo Santaolalla.They plan on airing the piece in 13 different languages in select cinemas, cable and satellite channels throughout 2008. Keep in mind this is the first TV commercial ever produced for luxury brand Louis Vuitton.
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Original Source


  10 February, 2008| Marketing, advertising... | Comments (0) @ 7:52
Valley Zen

GrabberRaster 0000.jpg

Q: What’s the difference between Silicon Valley and yogurt?
A: Yogurt has culture.

Maybe this isn’t so true anymore. I did a video interview for a new blog that I predict you’ll find very interesting, It’s called V…
Original Source: blog.guykawasaki.com


  10 February, 2008| Marketing, advertising... | Comments (0) @ 6:27
Food = Fun

Bugles/img>
Many of us want fun and respect and love and success and kindness and hope. What brilliant marketers do is add the =.

A hundred years ago, food wasn’t much of an industry. Today, packaged, profitable, processed food has transformed every element of our culture.
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  10 February, 2008| Marketing, advertising... | Comments (0) @ 2:48
Alan’s Angle - Should Google Feel Threatened?

By Alan Johnson
First of all, I’d like to take advantage of this opportunity and thank all of you for looking into the first guest post of my “Alan’s Angle” series, which will have covering the week’s industry-related highlights as the main focus, and it shouldn’t come as a surprise that Microsoft’s bid for Yahoo! …
Original Source: www.marketingpilgrim.com


  10 February, 2008| Marketing, advertising... | Comments (0) @ 2:15
Top 5 Recommendations for Retireat21.com


It’s time to summarize and consolidate over 14,500 words worth of advice and suggestions given to Retireat21.com as part of our community consultation program. While there’s a great depth of knowledge to be mined from the comments on t…
Original Source: www.problogger.net


  10 February, 2008| Marketing, advertising... | Comments (0) @ 2:14
Yahoo Rejects the Microsoft Offer

The New York Times is reporting that Yahoo’s board of directors plans on declining the 44.6 billion dollar offer from Microsoft. A Yahoo board meeting on Friday apparently covered possible responses to Microsoft’s proposal and at the end of the day it was believed that the offer for Yahoo was below what the board believed the business is worth.
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Original Source: www.marketingpilgrim.com


  10 February, 2008| Marketing, advertising... | Comments (0) @ 0:50
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