Nielsen Buys Into Neuromarketing

by:Roger DooleyHas neuromarketing arrived? If not, it has reached a new plateau of credibility as the privately held Nielsen Company has invested in NeuroFocus,
a firm that uses brainwave, eye-tracking and skin conductance
measurements to measure consumer reactions to ads and products.
Nielsen, best known for its television viewership ratings, has a
diverse portfolio of businesses involved in media and marketing.
According to their press info, …
Original Source: feeds.futurelab.net

  9 February, 2008| Marketing, advertising... | @ 9:31

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