Free Advertising or Trademark Infringement?

I’ve always thought it ironic that if you use a trademark in a movie or other medium, the owners would sue the pants off of you—but if you approach them in advance to sell “product placement,” they’ll pay you to put it in there.
Jason Schramm, who runs Jason Blogs and (and w…
Original Source: www.marketingpilgrim.com

  8 February, 2008| Marketing, advertising... | @ 22:03

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