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Poorly Received Super Bowl Ads Draw More Online Traffic

The Super Bowl ads people claimed to dislike more than others, or that performed poorly in ad popularity studies, turned out to perform quite well in terms of acquiring website visits….
Original Source: www.adrants.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 23:26

Daily Search Forum Recap: February 7, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 23:00

Smart advice from Pamela Slim

Escape from Cubicle Nation:

Before rejecting any model, you must learn it.

…
Original Source: feeds.feedburner.com/typepad

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:54

Microsoft Live Search Core Relevance Program Management Director Eytan Seidman Moves On

Eytan Seidman, Program Management Director over core relevance for Microsoft Live Search, is leaving Microsoft (and Seattle) after six and a half years and heading to New York to work on a travel-related start up with his brother. I talked to him about life at Microsoft, the birth of Live Search, and singing karaoke in New Orleans.

And don’t miss the video tribute to Eytan at the end of the article!
C…
Original Source

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:46

Pilgrim’s Picks, February 7

Wow, doesn’t the world just feel as though it’s been . . . righted? Going a day without Pilgrim’s Picks is like going a day without . . . linky goodness.

While there have been lots of reports on increased online video viewership, there would be M…
Original Source: www.marketingpilgrim.com

7 February, 2008| Marketing, advertising... | Comments (0) admin @ 22:24

Animated Business Cards

This animated business card by Chung Dha works on the same principle as the a…
Original Source: bp2.blogger.com/_XJseql2u5l0/R6uCgVf4Bv

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:22

Whiteboard Friday - Natasha Robinson of Fox Interactive on Enterprise SEO, the Microsoft/Yahoo! deal and Online Display Advertising

Posted by great scott!This week, Rand interviews Fox Interactive’s own Natasha Robinson. These two spend time talking about the challenges in managing gargantuan properties like those run by Fox (MySpace, IGN, RottenTomatoes, AskMen, A…
Original Source

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:10

Whiteboard Friday - Myspace Maven Mulls Microsoft Marauding

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:10

SearchCap: The Day In Search, February 7, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Ask Launches
BigNews
Ask has just launched a new search service called BigNews, similar to Google
News with a side of Digg. It uses something called "BigFactor" to rank stories
(using signals like freshness, impact, quantity of multimedia, and amount of
related discussion), provides category clusters, and lets you browse by top
Diggs…
…
Original Source: feeds.searchengineland.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:10

Peep Insights: Yes We Can - Politics Meets Pop Culture?

I can’t say I was surprised when CNN reported that visits to Barack Obama’s website had increased drastically, by 90% in the last month, and that the rise was due primarily to first-time visitors. Many are already touting Obama as the candidate of today’s youth and comparisons to JFK abound. Of course, youth’s reliance on the digital domain for news, political and beyond, is well known.
…
Original Source: www.psfk.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:08

Firebrand Ratings: How Many People Watch One Hour of TV Commercials

Quick intro: Firebrand is a one-hour 11pm weeknights TV show on ION that has nothing but commercials. The show has a website. The idea is that “viewers will gladly watch commercials” if they are entertaining and non-intrusive….
Original Source: bp3.blogger.com/_XJseql2u5l0/R6t5xlf4Bt

7 February, 2008| Marketing, advertising... | Comments (0) @ 22:03

Rumor Mill: Google to Buy Bebo

TechCrunch speculates that there’s a 51% chance that Google might buy Bebo—or maybe MySpace will snap up the smaller social networking company. Last year, it was Yahoo that was supposed to be making a $…
Original Source: www.marketingpilgrim.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 21:58

Lynx launches new fragrance with the help of Keeley Hazell

Page three girl Keeley Hazell helped launch a new fragrance for Lynx in London today, and judging by the pictures alone I gather that:
1) Whatever Keeley is getting paid is not nearly enough for standing outside in London in February wearing nothing but a chocolate colored bikini. Astronauts have less risks involved in their jobs.
…
Original Source: commercial-archive.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 21:22

Roundup Thursday for the Week of 2/3/08

Posted by rebeccaSorry again for the delay. I have a nagging cold that prevents me from going to bed at any time other than what I like to call Rand o’clock (~3:00 am or later; yesterday I was so desperate to get some rest that I watched Silent Hill on Encore Mystery in hopes that it would bore me to sleep), and due to lack of zzz’s I was Zombie Becca today. After a nap and a bike ride, however, I felt revived enough to bring you this week’s Roundup Thursday. Enjoy.
…
Original Source

7 February, 2008| Marketing, advertising... | Comments (0) @ 21:10

Ypulse Essentials: Turf War, Is Facebook The Future Of Search?, MADD’s New Album

The un-entourage (The New York Times, reg. required, profiles the “beta males” of WeNeedGirlfriends.tv, a webisodic series that’s been viewed millions of times online)

- M…
Original Source

7 February, 2008| Marketing, advertising... | Comments (0) @ 21:04

Events We Love

Mark Khaisman: Striking A Pose
Jan 27 Philadelphia : Packing tape art
Things I Have Learned In My Life So Far
Jan 31 NYC : Stefan Sagmeister at Deitch
Independent Games Festival
Feb 18 San Francisco : Rewarding Innovation in Independent Games
…
Original Source: feeds.feedburner.com/psfk

7 February, 2008| Marketing, advertising... | Comments (0) @ 21:01

Youth Media Blog-a-Thon

My friends at YO! (Youth Outlook) and WireTap are holding a youth media blog-a-thon on February 20th and are looking for bloggers between the ages of 14-26 to participate. This is the first of what they want to be monthly blog-a-thons. From their email:

We are calling all young bloggers (between the ages of 14-26) — along with any bloggers dedicated to writing about youth issues and youth media — to blog on Feb. 20th about: Elections and the Youth Vote.
…
Original Source: ypulse.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 20:54

Jobs We Love

The latest listings from our jobs section:
Media Supervisor with Display Experience, 360i
New York : Digital Display & Search…
Original Source: feeds.feedburner.com/psfk

7 February, 2008| Marketing, advertising... | Comments (0) @ 20:26

Tagged In Motion: 3D Virtual Graffiti

Walls, trains or house fronts - graffiti need to be sprayed on solid, “real” backgrounds. Doesn’t it? An answer to this is provided by the “Tagged in Motion” project, which builds a bridge between real graffiti art and its virtual depiction. The centre of attention is the graffiti artist DAIM, who co-created the N…
Original Source: www.psfk.com

7 February, 2008| Marketing, advertising... | Comments (0) @ 20:22

Ad Industry Icons: Martin Sorrell

Martin SorrellWPP Group, LondonAt Saatchi & Saatchi (1975-1986), Sorrell, "the third brother," designed and carried out Saatchi’s legendary agency
acquisitions. A Londoner with degrees in economics from Cambridge and Harvard universities, financial whiz Sorrell
privately invested in WPP in 1985, a British wire shopping cart maker, and joined it full-time in ‘86. There he began
to acquire "below-the-line" advertising-related companies and in ‘87…
Original Source

7 February, 2008| Marketing, advertising... | Comments (0) @ 20:14

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