New—And Unfortunate—Changes To Google Local Search

Google recently made some quite significant changes to the “OneBox” result that appears at the top of the result page when you do a query that Google determines has local intent. Previously, Google would display three local search results in the OneBox area, with at star rating and a review snippet. Now Google returns 10 local results listed A-J.

Once I’d finished reeling from the potential imact this would have on our natural traffic I began to run through all the potential implications. What I discovered was quite a naive system—one that feels more like something Google would have created several years ago rather than an “improvement” to current Google search results.
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Original Source

  6 February, 2008| Marketing, advertising... | @ 18:59

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