Building Common Sense into Software

Here’s a case of technology falling short of it’s intended goal. I stopped at a local gas station, SuperAmerica, to top off the tank. I’m not particularly attached to any one gas station brand, but SA gives me a free hot dog or every 10,000 gallons of gas I buy (or something) so I carry around their loyalty card.

However, on a recent trip, I encountered this new step at the gas pump:

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Original Source

  6 February, 2008| Marketing, advertising... | @ 19:02

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