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Magazine Headline Remix: Details Edition

People seemed to have a lot of fun with the Cosmo headline challenge for content inspiration, so let’s do it again. In the interest of balance, this time we’ll pick on metrosexual men’s magazine Details and see what we can come up with from the headlines on the cover.
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Original Source: www.copyblogger.com

5 February, 2008| Marketing, advertising... | Comments (0) @ 17:27

Obama to the Black-Eyed Peas: No You Can’t

In response to this musical tribute to Obama’s “Yes we can” speech, News Groper has posted “No you can’t, Black Eyed Peas,” an Obama response in parody….
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5 February, 2008| Marketing, advertising... | Comments (0) @ 17:23

Ypulse Interview: Neil Costa, CollegeWeek Live

As you can read on my Facebook status (btw my husband thinks I’m such a geek for updating that), I’m still “decompressing” from last week’s Ypulse College Mashup. We just put all of the photos up on Flickr (still finishing up captions). We also have a couple of presentations from the event:
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5 February, 2008| Marketing, advertising... | Comments (0) @ 17:12

When You Should Pause Your PPC Campaign

Posted by rebeccaAfter our dismal experiment with trying to track impressions, Rand’s course of action was to have me dive in headfirst and manage our PPC campaign for our Premium memberships. I half-assed the campaigns in August ‘07 and retooled them in November, when we redesigned our landing page and added a few targeted pages. The clickthrough rates ranged from "need improvement" to "pretty good," with our best campaign averaging around 3.5%. Our conversion rate to our "Choose" page was great, ranging from 75-100%. And then I paused our ads.
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Original Source

5 February, 2008| Marketing, advertising... | Comments (0) @ 16:53

Ypulse Jobs: Vice President, Youth Marketing And Digital Media Fleishman-Hillard

Today’s job is from Fleishman-Hillard Inc., i.e. Next Great Thing, and looks like a sweet senior level gig. If you are hiring a youth media or marketing professional, post on Ypulse Jobs today. Here’s the full description:

Fleishman-Hillard, one of the world’s leading communications agencies, has an immediate opening for a dynamic individual with strong experience in traditional/nontraditional youth and database marketing, communications and strategic planning to serve as a Vice President for a dynamic youth marketing client.
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5 February, 2008| Marketing, advertising... | Comments (0) @ 16:47

Ypulse Jobs: Vice President, Youth Marketing And Digital Media

5 February, 2008| Marketing, advertising... | Comments (0) @ 16:47

Red Roof Redesigns, Rededicates Itself with Digital Firm

To promote its fancy new renovated destinations, the Red Roof Inn’s gone digital with 360i.

360i was contracted to optimize Red Roof’s homepage and build online creative….
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5 February, 2008| Marketing, advertising... | Comments (0) @ 16:35

Google’s RE<C: Making the Perfect the Enemy of the Good?

by: Michael HoexterI’ve generally applauded or appreciated Google’s initiatives in the area of climate and energy. Among large technology firms, Google has seemed to have gotten the basic outlines of the future renewable electron economy.

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5 February, 2008| Marketing, advertising... | Comments (0) @ 16:30

Bush-ese Interpreted as ‘Hell, High Water’ by Greenpeace

We love a little hell and high water on a Super Tuesday morning. Those things, says Greenpeace, will be the only result of Bush’s big plans against global warming….
Original Source

5 February, 2008| Marketing, advertising... | Comments (0) @ 16:22

Lenovo and Apple - The Tales of Two Customer Experience Stories

by: Idris Mootee

Talking customer experience, here are my most recent stories:

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Original Source: mootee.typepad.com

5 February, 2008| Marketing, advertising... | Comments (0) @ 16:07

AXN

(more…)

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Original Source: feeds.feedburner.com/Adverbox

5 February, 2008| Marketing, advertising... | Comments (0) @ 16:00

Green Content Syndication: Part III - Activating Diggers

by: David WigderToday, dozens of social news sites exist where users bookmark content for the site’s community to view and rate. Specific content related to the environment is available on both general news sites such as Digg, Newsvine, P…
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5 February, 2008| Marketing, advertising... | Comments (0) @ 15:58

Google May Throw Wrench in Microsoft-Yahoo Acquisition

Reuters reports Google CEO Eric Schmidt has contacted CEO Jerry Yang to offer support against Microsoft’s bid for Yahoo.
Though it is unlikely to purchase Yahoo on its own, Google may counterbid just…
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Original Source

5 February, 2008| Marketing, advertising... | Comments (0) @ 15:54

The Law of Association

by: David Armano

It’s a simple exercise really. Take a brand, and next to it–write the first word that pops into your head. …
Original Source

5 February, 2008| Marketing, advertising... | Comments (0) @ 15:53

Are Do-Follow Bloggers Dishonest?

Do-Follow List
This post has been a long time in coming. I guess you could say that I’m mad as hell and I’m not going to take it no more.
I spent about an hour and a half this morning browsing the do-follow list and leaving comments on several blogs. So what’s the problem? Many of the comments sections on those blogs using the do-follow list still have the “nofollow” attribute.
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Original Source: www.affiliatewatcher.com

5 February, 2008| Marketing, advertising... | Comments (0) @ 15:46

World Wildlife Fund - empty outdoor billboards… Or are they?

Over in Norway, this current outdoor poster campaign for WWF-campaign created by 2008scandinavia might look empty at first glance.. But wait, isn’t there something teeny tiny just barely visible right there in the poster..? Lets take a closer look shall we?
read more…
Original Source

5 February, 2008| Marketing, advertising... | Comments (0) @ 15:27

links for 2008-02-05

Google’s Notes on Hidden Text
Key to hiding text is whether or not the intent is ‘deceptive’. I suppose that’s more in Google’s eyes than in yours but this is a great write-up on hiding text and Google’s opinion.
(tags: google t…
Original Source: feeds.feedburner.com/DouglasKarr

5 February, 2008| Marketing, advertising... | Comments (0) @ 15:22

Olympus Aids Breast-Obsessed Men

With Super Bowl XLII behind us, we can now turn our attention to more pressing matters in the advertising business: the use of female cleavage and breast-obsessed men to sell stuff….
Original Source: feeds.feedburner.com/adrants

5 February, 2008| Marketing, advertising... | Comments (0) @ 15:11

Super Bowl XLII Most Viewed Game Ever

While some debate the quality of commercials which appeared during Super Bowl XLII, the game itself was intriguing enough to capture 97.5 million viewers making the game the most viewed Super Bowl of all time according to Nielsen….
Original Source: feeds.feedburner.com/adrants

5 February, 2008| Marketing, advertising... | Comments (0) @ 15:04

Industry Buzz & Snippets: 2/5/08

Agencies, Events, Ad Departments:

Nokia is reportedly looking for an agency to consolidate its global digital account.
ANA is holding an Advertising Law & Business Affairs Conference from February…
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Original Source: feeds.marketingvox.com

5 February, 2008| Marketing, advertising... | Comments (0) @ 14:53

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