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Ypulse: Aggregator With Attitude Vs. Trendspotter Or Coolhunter

Piers over at PSFK wrote a provocative post challenging people in the “trends” business. I’m not going to agree or disagree with his analysis here, but it did inspire me to want to continue to clarify what Ypulse is vs. what it isn’t. We are not a trends consultancy or company that does research on the youth market. My background is in journalism and web content, not marketing. I became an expert aggregator and writer of snappy copy over the course of several internet writing gigs. So how did I become a “youth expert”? Part of what I think/hope comes through is my passion for this audience. I was a screwed up teen and have been constantly drawn back to this audience and this time in my own life. I began my career in the non-profit youth space working directly with inner city teen girls and worked in several teen or youth related media jobs throughout my career. I wrote a book where I got to interview lots of teens (I’m trying to make sure my next book projects puts me in touch directly with lots of teens again). I scour the web every day looking for anything Gen Y related and read lots and lots of articles. Whatever insight I bring comes from my gut, not from some marketing insights methodology (does that even exist?). …
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