Adidas and Diesel Collaborate, Open up Creatively

Yesterday PSFK was invited to attend the launch of adidas Originals Denim by Diesel, held at the newly re-designed adidas Originals store. The “creative tooling area” of mi-Originals (adidas’s answer to Nike ID) was wholly unimpressive, and the kitsch party elements like underage male models having a pillow fight was nice eye candy at best. But what really struck us was the fact that the Hermann Deininger, CMO of a…
Original Source: www.psfk.com

  5 February, 2008| Marketing, advertising... | @ 20:51

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