Getting in Print is still Cool!

Great article today about Smaller Indiana, a site that Pat Coyle and I built.

Click t…
Original Source: feeds.feedburner.com/DouglasKarr

  5 February, 2008| Marketing, advertising... | Comments (0) @ 23:30

Ask Offers Smart (Election) Answers

Thanks to Gary Price for pointing out that Ask.com is offering its own round up of content and information related to the primaries via its core “Smart Answers” functionality in search results. Search for “Super Tuesday” and you get a host of links and a pull-down menu that sends users to more information for their particular state. Related news images and election-oriented video appear in the right column.
…
Original Source: feeds.searchengineland.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 23:10

Sample Wines Via Swipe Card

The newest addition to the East London bar scene, The East Room is a members-only ‘new world wine room’ with a 24hour license from the people behind the M…
Original Source: www.psfk.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 23:04

Daily Search Forum Recap: February 5, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

…
Original Source: feeds.seroundtable.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 23:00

Google Trends Predict Super Tuesday Outcome

Search trends have been credited for correctly forecasting an American Idol winner in the past. Today, S…
Original Source: bp0.blogger.com/_XJseql2u5l0/R6jkllf4Bi

  5 February, 2008| Marketing, advertising... | Comments (0) @ 22:43

The Problem with Pagination on CPM Ad Driven Websites

Posted by randfishThis morning I woke up at 3:45am (just about the time I usually go to sleep), kissed my fiancée goodbye and jetted off for a day-long meeting in Phoenix, AZ with the folks at Village Voice Media (operators of 16 weekly newspapers and many media-focused sites and blogs). During our chat, the issue of pagination for article content reared its ugly head, and since this particular issue troubles so many CPM-revenue focused sites, I decided it needed to be addressed (despite the fact that I touched down in Seattle at 8pm, taxied over to Vanessa’s for B…
Original Source

  5 February, 2008| Marketing, advertising... | Comments (0) @ 22:33

Will Social Networking Ever = Money?

Someone, somewhere is supposed to be raking it in from social media—but we never have figured out who that person is (unless it’s Mark Zuckerberg). We see the CEOs with their millions, and everyone wants in on the wave of the future, either in an IPO or working for the company behind the social network, or establishing their own.
But is there really any money to be had? Last week, social networking darling Facebook, still a privately-held and VC-funded enterprise, allegedly l…
Original Source: www.marketingpilgrim.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 22:14

Adidas and Diesel Collaborate, Open up Creatively

Yesterday PSFK was invited to attend the launch of adidas Originals Denim by Diesel, held at the newly re-designed adidas Originals store. The “creative tooling area” of mi-Originals (adidas’s answer to Nike ID) was wholly unimpressive, and the kitsch party elements like underage male models having a pillow fight was nice eye candy at best. But what really struck us was the fact that the Hermann Deininger, CMO of a…
Original Source: www.psfk.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 20:51

SearchCap: The Day In Search, February 5, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Google
Elections: Super Tuesday Map And Twitter Updates
Google’s LatLong blog has two posts relevant to today’s "Super Tuesday" US
presidential primaries. The first is about a Super Tuesday primary map that
presents a range of content, including video, on election results — as Google
has in the last couple of primaries. The map also features real-time
Twitter…
…
Original Source

  5 February, 2008| Marketing, advertising... | Comments (0) @ 20:37

Ypulse Essentials: Abercrombie Cop Drops Charges, Textonyms, Minyanland

Teens shun protective gear (”Nearly half of adolescent inline skaters, skateboarders and snowboarders say nothing would convince them to wear personal protective equipment.”) (Reuters)

- A…
Original Source: ypulse.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 19:59

Google Elections: Super Tuesday Map And Twitter Updates

Google’s LatLong blog has two posts relevant to today’s “Super Tuesday” US presidential primaries. The first is about a S…
Original Source

  5 February, 2008| Marketing, advertising... | Comments (0) @ 19:41

Ypulse: Aggregator With Attitude Vs. Trendspotter Or Coolhunter

Piers over at PSFK wrote a provocative post challenging people in the “trends” business. I’m not going to agree or disagree with his analysis here, but it did inspire me to want to continue to clarify what Ypulse is vs. what it isn’t. We are not a trends consultancy or company that does research on the youth market. My background is in journalism and web content, not marketing. I became an expert aggregator and writer of snappy copy over the course of several internet writing gigs. So how did I become a “youth expert”? Part of what I think/hope comes through is my passion for this audience. I was a screwed up teen and have been constantly drawn back to this audience and this time in my own life. I began my career in the non-profit youth space working directly with inner city teen girls and worked in several teen or youth related media jobs throughout my career. I wrote a book where I got to interview lots of teens (I’m trying to make sure my next book projects puts me in touch directly with lots of teens again). I scour the web every day looking for anything Gen Y related and read lots and lots of articles. Whatever insight I bring comes from my gut, not from some marketing insights methodology (does that even exist?). …
Original Source

  5 February, 2008| Marketing, advertising... | Comments (0) @ 19:24

Win a Copy of Web Design for ROI

One of the books that I’ve been enjoying lately is W…

Original Source: ecx.images-amazon.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 19:09

Google Adds Features and Free Trial for Google Apps

Andy wrote in October about how quickly Postini was integrated into Google - and how that is a sign that Google values their investment in the company. Thanks to Postini’s technology, Google has beefed up their security features for email on Google Apps….
Original Source: www.marketingpilgrim.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 18:56

Google Adds Features and Free Trial for Google Apps Premiere

Andy wrote in October about how quickly Postini was integrated into Google - and how that is a sign that Google values their investment in the company. Thanks to Postini’s technology, Google has beefed up their security features for email on Google Apps….
Original Source: www.marketingpilgrim.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 18:56

Because Some of Them Needed a Big Ol’ Platter of Common Sense.

Jaffe Juice pointed us over to this video of a super-talky Miller Lite employee dropping knowledge about this year’s Super Bowl ads. Among his observations:…
Original Source

  5 February, 2008| Marketing, advertising... | Comments (0) @ 18:30

Wonderbra

…
Original Source: www.frederiksamuel.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 18:17

Herbarium From Kapitza

Kapitza, one of PSFK’s fave graphics shops, have released their new illustration project ‘Herbarium’. Taking their new inspiration from an 18th century herbarium, they set out to explore the fundamental structures that shape nature. They say:
…
Original Source: www.psfk.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 17:45

Super Bowl 2009 Already Here! Well, Maybe Just the Logo

Can we at least recover from Super Bowl XLII before we have to start thinking about Super Bowl XVIII?…
Original Source: feeds.feedburner.com/adrants

  5 February, 2008| Marketing, advertising... | Comments (0) @ 17:39

China’s Web - A Growing (Alternative) Reality

This week’s Economist tries to shed some light on the habits of the 210 million internet users in China, a jump of more than 50% from last year’s figure, and one that will quickly surpass the United States’ (according to investment bank Morgan Stanley). The article offers a none-too-shocking glimpse at China’s world wide web, describing how the nation’s (still quite censored) virtual landscape “fills gaps and provides what is unavailable elsewhere, particularly for young people” -i.e., multi-player gaming, online communities, and pirated music and videos. They offer some statistics in support:
…
Original Source: www.psfk.com

  5 February, 2008| Marketing, advertising... | Comments (0) @ 17:35

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