TiVo, USA Today Name Superbowl Ad Winners

First, the big question: if ad recall depends on viewer’s emotions, who do you think will remember more of the ads: Giants’ or Patriots’ fans?Onto the stats.Press release: “TiVo announced this year’s top Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game….
Original Source

  4 February, 2008| Marketing, advertising... | @ 23:47

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